Social Media SRM Masterclass 2011

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Sanne Eva Walvisch is a digital strategist who has worked on projects for brands like Layar, Margriet, Libelle, Viva and Grazia. Social media was rising in the past, and mobile was also rising, but now the future of social media is uncertain. Social media is not about individual platforms or technologies, it is about people, relationships, sharing experiences through location and surprises to engage customers. Experience in social media strategies comes with age.

Social Media
SRM Masterclass 2011

About me

Sanne Eva Walvisch ©1978, #023
Currently founding Mobylizr
Projects: Layar | Margriet | Libelle | Viva | Grazia
Concept & strategy: Viva.nl | Flaironline.nl | Shopgids.nl
Mobilista | Digitalista | Medianatic | Socialitic

Last years:
Social was rising

Mobile was rising

Now...

Tomorrow?

a day made of glass

Social is
not about this

or this...

It’s about PEOPLE

Relationships...

flickr.com/photos/noppyfoto

#PersonalRelationShips

...location

Ei 2011, april 2011

...sharing

AH voetbalplaatjes, jan 2011

and surprise
6. Seduce me

The last exorcist, aug 2010

It’s about engaging
with costumers

Duckstad Twit er, april 2011

Remember:
Experience comes
with age

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Social Media SRM Masterclass 2011

1. Social Media SRM Masterclass 2011

2. About me Sanne Eva Walvisch ©1978, #023 Currently founding Mobylizr Projects: Layar | Margriet | Libelle | Viva | Grazia Concept & strategy: Viva.nl | Flaironline.nl | Shopgids.nl Mobilista | Digitalista | Medianatic | Socialitic

3. Last years: Social was rising

4. Mobile was rising

7. a day made of glass

8. Social is not about this

10. It’s about PEOPLE

11.

12.

13.

14. Relationships... flickr.com/photos/noppyfoto

15.

16. #PersonalRelationShips

17.

18. ...location

19.

20. Ei 2011, april 2011

21.

23.

24. AH voetbalplaatjes, jan 2011

25.

26. and surprise 6. Seduce me

27. The last exorcist, aug 2010

28.

29.

30. It’s about engaging with costumers

31.

32.

33. Duckstad Twit er, april 2011

34. Remember: Experience comes with age