StuCred is an instant cash app for students to empower them during their financial crisis

1. StuCred Digital
Marketing Presentation
Sanjeev

2. Budget
Rs 88000 for June 2019
It includes Redmi phone, Weekly
Amazon voucher winners
Facebook, Instagram and Google
advertisement

3. Giveaway-
Process
Spreading the awareness a day before among the
students using Social selling, SMS, In app notifications,
advertising
Exclusive giveaway post shared on Instagram and
Facebook
Previous winners as social proof
Gamification, Cognitive Biases & Persuasion techniques
Social selling- Identifying college related handles,
matching all the parameters( college name, friend
circle)

4. Metrices of
Giveaway
No of shares
No of likes
Insta story shares
No of correct answers
No of followers

6. Giveaway
Results
ON 30th May 2019
Total DM sent to users - 89
Response we got -27
ON 31st May 2019
Total DM sent to users -73
Response we got -40
30% growth in app downloads in limited budget

7. Giveaway
advertisement
results
A new college called KCG college is in the
process of getting added to our
databased
120 new followers on Instagram
100 new followers on Twitter

9. Results

10. Results

11. Result

12. Result

13. Result

14. Result

20. Result

21. Result

22. Optimising- A very
limited budget of 20-22 K
We don’t have any
separate budget for this

23. Takeaway
If we have larger budget, we can create better traction. For example-
Two phones every month of 10k each, 1 year Amazon prime, Hotstar
one ze
1st prize- Two people will get Redmi phones worth 10k
2nd Prize- 1 year Amazon prime subscription worth RS 999
3rd Prize- 1 year Hotstar VIP subscription worth RS 365
Time of running- 15 days
Each week the winner will get worth Rs 500 Amazon voucher so two
voucher in a month Or Jio/ Vodafone/airtel recharge for one year

24. Whats New
Linkedin Marketing
Slideshare Marketing
Quora Marketing
Yahoo Answers marketing
In app notification enhancement suggestions

25. Roadmap
IGTV
Youtube Revamp and SEO
Feel North has to be tapped
more now. Need budget so that
I can do separate ads for them

26. Father’s Day
• Saregama Radio
• Give your father a Saregama radio using StuCred

27. Social Media Audit
• Website- Design & Content
• Content- Blog, Social Media posts, Images and video
• Social Media- Linkedin profile, Social Media pages
• SEO-Keyword usages throughout website and blog posts

29. Outcome
• 6,000 Active Installs by July 2019 end