Case Study 4 Presentation

1. ExtelEXTEL FUN FEST By Sanika Kadam
1

2. Extel
Contents
 About Us: ABC Events
 Our Aim
 Extel Fun Fest
 Social Media Contest
 Fest Pictures
 Contest Results & Winners
2
 Winner Analysis
 Per Town Analysis
 Contestant Gender
Distribution
 Contestant Age
Demographics
 Overview

3. 3

4. Our Aim
 Promote the Extel
Euphoria
 To create a large
online event
 To attract a high
school and
college crowd
4

5. Extel
Extel Fun Fest
Live Gigs
Top Artists Popular Amongst the
Youth
Great Food
Street Stalls with a wide
assortment of mouth-watering
treats
Extel Euphoria Launch
Unveiling the new phone
and announcement of the
contest winners
5

6. Extel
Social Media Contest
 Contestant must post/tweet a picture of the Extel Euphoria on
Instagram, Facebook, and/or Twitter along with why they love the
phone.
 Posts must use the hashtag #extelfunfest
 Sign up at www.extelmobiles.com/extelfunfest/signup
 High school/college students i.e. 13-22 year olds
 10 most popular posts win an Extel Euphoria
 Winners to be announced and awarded at the Extel Fun Fest
6

7. Extel 7

8. Extel
Contest Results and Winners
8
Rank Name Total Like, Shares, & Retweets
1 Larissa D'Souza 1015
2 Rohith Reji 904
3 George Chirayath 874
4 Liana D'Souza 836
5 S.Muralidharan 741
6 Mahira Shah 683
7 Muskaan Punjabi 678
8 Datta Shankar Dalvi 675
9 Pooja Vaswani 671
10 Janani Venkateswaran 668
Total
Contestants 527
Total Likes
65,141
Total Shares
3,840
Total
Retweets 58,571

9. Extel
Winner Analysis
9

10. Extel
Post Popularity Per Town
10

11. Extel
Contestants Per Town
11
 Highest Entries:
Khar
 Lowest Entries:
Parle

12. Extel
Contestant Gender Distribution
12
Majority
 College
Students
 Males

13. Extel
Contestant Age Demographics
13

14. Extel
Overview
Largest Consumers
 College Students
 16-17 Year Olds
Most Popular Areas
 Bandra
 Juhu
 Khar
 Santacruz
14

15. 15