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Perk Up Your Donor
Thank You Letter
With This Clever Tip
You worked hard on the appeal.
You poured your soul into the story.
And….
You got a gift! Yay!
Think you’re done?
Not quite.
It’s time to get a connecting,
engaging Thank You Letter
out the door.
Your Thank You letter should be
warm and sincere, and make the
donor feel really good about her
decision to give.
(You can’t just slap some paragraphs
on a page and call it done.)
If you struggle to write a letter that’s
warm and engaging, try this exercise.
The Kitchen
Table Exercise
Imagine your donor sitting across your
kitchen table from you. You’re having
a cup of coffee talking about the lives
your nonprofit changes when she
hands you a check.
What would you say?
Write THAT down.
THAT’S what needs to go in your
letter, not a bunch of big words and
complex sentences.
Your letters will be much more
personable and connecting if you
write like you talk.
Want more tips on fundraising and
donor relationships?
Visit www.GetFullyFunded.com

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Perk Up Your Donor Thank You Letter With This Clever Tip