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20 for 2015! Social Business Future
Predictions from my tribe
2015
© 2014 IBM Corporation
@sandy_carterFollow
#getbold @sa...
Sandy Carter
IBM General Manager, Ecosystem Development &
Social Business Evangelist
@sandy_carter © 2014 IBM Corporation
...
With social media, we’ve seen people
create and share media. In 2015, expect to
see a growth in the Collaborative Economy:...
Brands will become newsrooms. Brands
that are agile, responsive, and proactive
with strong communication strategies
will t...
The year 2015 will mark the tipping
point where a majority of Social
Business activity will be conducted via
mobile device...
High-performing social businesses
will spawn a new kind of
leader: “The Social Leader” who
communicates through social
tec...
Mark Schaefer
Author, Social Media Explained
There is one mega-trend that is like an
enormous hammer forging nearly every
...
Clarissa Felts
Vice President Collaboration, Diversity & Inclusion
Lowe’s Companies Inc.
The art of Social Listening will ...
Jeffrey Gitomer
Best-Selling Author, Keynote Speaker,
America's #1 Sales Authority
Social media and social selling are
ent...
2015 is not the year of the crowd, it's the
year when the crowd realizes they are
the product and they don't like it and w...
Robin Carey
Founder & CEO, Social Media Today
@sandy_carter © 2014 IBM Corporation
Enterprises will learn to distinguish
t...
Eric Gore
President, MutualMiind
@sandy_carter © 2014 IBM Corporation
Social signals and deeper personality
insights will ...
Ted Rubin
Social Marketing Strategist, Keynote Speaker, Brand Evangelist &
Acting CMO of Brand Innovators
@sandy_carter © ...
Ty Downing
CEO, SayItSocial
@sandy_carter © 2014 IBM Corporation
In 2015, mobile app developers will have
to factor in the...
Geoff De Weaver
CEO & Founder, Touchpoint Entertainment Inc
@sandy_carter © 2014 IBM Corporation
The major trends I’m trac...
Brian Fanzo
Chief Digital Strategist and Partner, Broadsuite
@sandy_carter © 2014 IBM Corporation
Companies and leaders wi...
Peter Cardon
Professor, Center for Management Communication,
University of Southern California
@sandy_carter © 2014 IBM Co...
Kim Chandler McDonald
Co-Founder, EVP, Flat World Navigator
@sandy_carter © 2014 IBM Corporation
This flat world of busine...
John Furrier
Co-Founder CrowdChat, CEO SiliconANGLE
@sandy_carter © 2014 IBM Corporation
Data-driven social will be a part...
Jeff Frick
General Manager, theCUBE
@sandy_carter © 2014 IBM Corporation
When you think social engagement,
think Dinner pa...
Jim Deters
Co-founder & CEO, Galvanize
@sandy_carter © 2014 IBM Corporation
We are living in a Renaissance
Happening where...
@sandy_carter © 2014 IBM Corporation
Wishing you all a wonderful social
and prosperous 2015!
#getbold @sandy_carter
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Crowd sourcing the top 20 Trends for the upcoming year! From the best of my Tribe!

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Sandy carter social 20 final

  1. 1. 20 for 2015! Social Business Future Predictions from my tribe 2015 © 2014 IBM Corporation @sandy_carterFollow #getbold @sandy_carter
  2. 2. Sandy Carter IBM General Manager, Ecosystem Development & Social Business Evangelist @sandy_carter © 2014 IBM Corporation Expect a "CHIC" 2015! (Content, High Value Analytics, IoT, and Confluence) We will see huge changes in the Content brands produce with crowds, High value analytics throughout the business through social data, the Interplay between the Internet of things and social, and the Confluence of engagement with employees, customers, leaders, and new roles. #getbold @sandy_carter
  3. 3. With social media, we’ve seen people create and share media. In 2015, expect to see a growth in the Collaborative Economy: people creating and sharing in the physical world. @sandy_carter © 2014 IBM Corporation Jeremiah Owyang Founder, Crowd Companies #getbold @sandy_carter
  4. 4. Brands will become newsrooms. Brands that are agile, responsive, and proactive with strong communication strategies will take the lead by sharing and engaging with new media. @sandy_carter © 2014 IBM Corporation Pam Moore CEO & Founder, Marketing Nutz #getbold @sandy_carter
  5. 5. The year 2015 will mark the tipping point where a majority of Social Business activity will be conducted via mobile devices. @sandy_carter © 2014 IBM Corporation Jeffrey Barth Vice President, The Chanel Company Limited #getbold @sandy_carter
  6. 6. High-performing social businesses will spawn a new kind of leader: “The Social Leader” who communicates through social technologies and personal branding. @sandy_carter © 2014 IBM Corporation Cheryl Burgess CEO, Blue Focus Marketing #getbold @sandy_carter
  7. 7. Mark Schaefer Author, Social Media Explained There is one mega-trend that is like an enormous hammer forging nearly every idea and innovation in our marketing world today: Fighting through information density. @sandy_carter © 2014 IBM Corporation #getbold @sandy_carter
  8. 8. Clarissa Felts Vice President Collaboration, Diversity & Inclusion Lowe’s Companies Inc. The art of Social Listening will accelerate and gain credibility, allowing companies to make more informed decisions, gather key insights, build stronger programs and improve processes. @sandy_carter © 2014 IBM Corporation #getbold @sandy_carter
  9. 9. Jeffrey Gitomer Best-Selling Author, Keynote Speaker, America's #1 Sales Authority Social media and social selling are entering the next phase: the comfortable phase. People are realizing the power and are comfortable enough to BUY! @sandy_carter © 2014 IBM Corporation #getbold @sandy_carter
  10. 10. 2015 is not the year of the crowd, it's the year when the crowd realizes they are the product and they don't like it and will do something about it. @sandy_carter © 2014 IBM Corporation Ray Wang Principal Analyst, Founder & Chairman Constellation Research, Inc. #getbold @sandy_carter
  11. 11. Robin Carey Founder & CEO, Social Media Today @sandy_carter © 2014 IBM Corporation Enterprises will learn to distinguish themselves by their attention to privacy and security. Security for a brand will be inextricable from product quality. #getbold @sandy_carter
  12. 12. Eric Gore President, MutualMiind @sandy_carter © 2014 IBM Corporation Social signals and deeper personality insights will be embedded increasingly into marketing automation systems used by brand marketers for demand generation, social selling, and customer service. #getbold @sandy_carter
  13. 13. Ted Rubin Social Marketing Strategist, Keynote Speaker, Brand Evangelist & Acting CMO of Brand Innovators @sandy_carter © 2014 IBM Corporation In 2015, we need to start "looking people in the eye" digitally with our social communication. #getbold @sandy_carter
  14. 14. Ty Downing CEO, SayItSocial @sandy_carter © 2014 IBM Corporation In 2015, mobile app developers will have to factor in the explosion of wearables into their design and social development. #getbold @sandy_carter
  15. 15. Geoff De Weaver CEO & Founder, Touchpoint Entertainment Inc @sandy_carter © 2014 IBM Corporation The major trends I’m tracking are fan engagement, content, community and commerce. We’re seeing social media, big data, live and on-demand video changing the way fans consume and follow their favorite teams, artists and bands. #getbold @sandy_carter
  16. 16. Brian Fanzo Chief Digital Strategist and Partner, Broadsuite @sandy_carter © 2014 IBM Corporation Companies and leaders will begin to shift their focus from using social media for marketing or communication and start using it for connecting and growing communities which includes investing in employees personal brands and empowering customers to have a voice. #getbold @sandy_carter
  17. 17. Peter Cardon Professor, Center for Management Communication, University of Southern California @sandy_carter © 2014 IBM Corporation Social media has turned brands into publishers, and the pressure to produce quality content is growing. The explosive growth of Pinterest, Instagram, and YouTube in the past few years reflects the growing value of visual social media. #getbold @sandy_carter
  18. 18. Kim Chandler McDonald Co-Founder, EVP, Flat World Navigator @sandy_carter © 2014 IBM Corporation This flat world of business without borders and boundaries between customers, clients, colleagues and competitors requires connections and collaborations between people, processes, and partners. #getbold @sandy_carter
  19. 19. John Furrier Co-Founder CrowdChat, CEO SiliconANGLE @sandy_carter © 2014 IBM Corporation Data-driven social will be a part of all investments. Owned and earned media will work together. Content production will be open-sourced from the crowd. Social business value chains will emerge. #getbold @sandy_carter
  20. 20. Jeff Frick General Manager, theCUBE @sandy_carter © 2014 IBM Corporation When you think social engagement, think Dinner party: • Conversation not Presentation • Catalysts not formal leaders • Direction not Control #getbold @sandy_carter
  21. 21. Jim Deters Co-founder & CEO, Galvanize @sandy_carter © 2014 IBM Corporation We are living in a Renaissance Happening where working and learning are the same. This ERA lives on social sharing, experiences, and an intense upgrading of skills. #getbold @sandy_carter
  22. 22. @sandy_carter © 2014 IBM Corporation Wishing you all a wonderful social and prosperous 2015! #getbold @sandy_carter

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