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Innovation: Thoughts from Amazon Web Services

A Ted like discussion on Innovation ways that Amazon uses.

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Innovation: Thoughts from Amazon Web Services

  1. 1. Differentiation through Innovation
  2. 2. Differentiation through Innovation Sandy Carter Vice President Amazon Web Services @Sandy_Carter
  3. 3. Innovation = Empathy Customer Obsession Culture Curiosity
  4. 4. Doesn’t everyone do this? •Customer focused •Customer driven •Customer obsessed
  5. 5. WORK BACKWARDS from the customer #1
  6. 6. WRITE THE PRESS RELEASE #2
  7. 7. WRITE THE FAQ #3
  8. 8. …TO ANSWER THESE QUESTIONS • Who is the customer? • What is the customer problem or opportunity? • What is the most important customer benefit? • How do you know what customers need? • What does the customer experience look like?
  9. 9. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential § Culture is the “software of the mind.” § The culture reflects the lessons learned that are important enough to pass on to the next generation Culture Is “the Way We Do Things Around Here.” Failure is not an option --------à Learning (start small, experiment, and iterate)
  10. 10. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Just Eat’s Culture of Innovation • Hackathons • Venture – Pitch competitions • Co-creation • Failure Learning Throwdowns • Sharing: tech.just-eat.com • College Ambassadors AI & Alexa
  11. 11. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential Own/run what you build Fosters ownership & autonomy Two Pizza Teams
  12. 12. Curiousity • Innovators ask a myriad of questions. They don’t lose their natural curiosity. • Preschool children ask nearly a hundred questions a day. As we grow older, though, most of us ask only 10 questions a day! Source: Creator’s Code
  13. 13. Diversity Drives Innovation and Business Outcomes
  14. 14. DON’T OVERANALYZE IT JUST GET GOING. @Sandy_Carter

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