TATA Company Introduction of TATA Company TATA GROUP Companies TATA Foot Print MIssion Vision Values History of TATA Company Marketing Mix of TATA Group Product Strategy Pricing Strategy Place and Distribution Strategy Promotional and Advertising Strategies Future Strategy of TATA Company Tata Group Competitors  TATA Motors in Nepal Major Challenges of TATA. Tata Business Excellence Model Why is Tata group successful ? Conclusion Selected References Thank You

1. International Business
Presented by:
Sandesh Acharya
Veid Yadav

2. TATA Company

3. TATA
• 'TATA' is the Last Name of the founder of TATA Group of
Industries whose full name is 'Jamsetji Tata'.
• TATA is an Indian Multinational Conglomerate
Company operating in many sectors, in and out-side India.
TATA headquartered in the Bombay House in Mumbai, India.
• The Jamsedji Tata, The Founder of the Tata group began
with a textile mill in central India in the 1870s. His vision
inspired the steel and power industries in India, set the
foundation for technical education, and helped the country
leapfrog into the ranks of industrialised nations.

4. TATA GROUP Companies

7. Type Private
Industry Conglomerate
Founded 1868; 154 years ago
Founder Jamsedji Tata
Headquarters Bombay House, Mumbai,
Maharashtra, India
Area served Worldwide
Key people Ratan Tata (Owner)
Natarajan
Chandrasekaran (Chairman)
Products Automotive, Airlines Chemicals,
Defence FMCG, Electric Utility,
Finance, Football Club, Home
Appliances, Hospitality, Information
technology,
Retail, E –Commerce, Real Estate,
Salt, Steel, Cement, Tea, Telecom,
Revenue US$103 billion (FY 2021)
Owner Tata Sons (100%)
Number of employees 800,000(FY 2021)

8. HISTORY
• The group founded by Jamsetji Tata in 1874,began
with textile mill and inaugurated the empress mill in
1877.
• In 1904 Dorabji Tata started the India's first luxury
hotel chain.
• In 1932,JRD created the Tata aviation service which
later led to the creation of air India.
• In 1938,JRD Tata became chairman of Tata group.
• 1962,Ratan Tata joined the Tata group as blue collar
employee and later became chairman of TISCO and
TELCO in 1981.

9. Marketing Mix of Tata Group

10. Marketing Mix of Tata Group
• Product Strategy
The Tata Group owns 30 companies that offer services to customers in a
variety of sectors. Each enterprise operates under its separate board of
directors and is free from the supervision of Tata Sons, the principal
investment holding company. It functions under the following sectors:
-> Information Technology
-> Telecom and Media
-> Steel
-> Automobile
-> Consumer and retail
-> Financial Services
-> Infrastructure

11. Pricing Strategy
Since Tata Group consists of various subsidiaries,
each subsidiary follows its own pricing strategy for
the products and services provided by them.
However, as a whole, the Tata Group follows a
differential pricing strategy. Being a multinational
conglomerate, it enjoys the benefit of charging
different prices from different consumers based on
geographical location, age, gender, etc.

12. Place and Distribution Strategy
• The Tata Group is present in over 100 countries
across 6 continents. It occupies a huge global
market that requires an extensive place and
distribution strategy. The Tata Group has fully
functional websites for different geographic
regions all over the world. It promotes online
shopping through its platform Tata Cliq and the
sale of electronic products through the online
platform Croma.

13. Promotional and Advertising Strategies
The Tata Group doesn’t follow the same promotional
and advertising strategy for all the companies. The
companies formulate their own promotional and
advertising plans. Some of the advertising techniques
used by them during recent years are as follows:
• Use of television advertisements
• Promotion through celebrities holding a strong fan base
and social media presence
• Use of Print media such as newspapers, magazines and
printed journals
• Online Advertisements
• Provision of sales promotion offers during festivals
• The organization of promotional events across different
locations around the globe
• Providing sponsorships for world-famous events

14. Future Strategy of TATA Company
• The Tata Group’s growth strategy focus on four
major areas –
- Digital,
- Supply chain resilience,
- New energy and
- Health

15. Tata Group Competitors
The Tata Group faces stiff competition from other multinational
conglomerates. Their main competition is Mahindra, Reliance, Aditya
Birla Group and Adani Group amongst many others. The sector-wise
competition faced by Tata Group is as follows
Automobiles: It faces competition in the automobile sector from Maruti Suzuki
which occupies 45% of the market share. In the heavy vehicles and commercial
vehicles segment, it faces strong competition from Mahindra.
• Telecommunication services: It faces strong competition from Jio, Bharti
Airtel and Vodafone.
• Insurance services: Tata AIG faces competition from rapidly rising insurance
and housing companies like Bajaj Allianz, ICICI Lombard General Insurance
Company Limited and Reliance Life Insurance.
• Power: In the power sector, it faces competition from Reliance Power and
Adani Power.
• IT services: It faces competition from Infosys, Accenture and IBM in the IT
sector.
The strong brand portfolio of the Tata Group helps them to
effectively counter this competition. It further helps them to enter
new markets without much difficulty.

16. • Nepal has a special connection with India on several fronts. The trust and faith in
Indian and Indian indigenous products is also visible when it comes to automobile
brand loyalty. Tata Motors by far is the strongest brand in the mountain kingdom of
Nepal.
• TATA Motors is one of the fastest growing car brands in Nepal. TATA Motors started
commercial business in Nepal in 1982. Sipradi Trading Pvt Ltd (STPL) is the sole
distributor of TATA Motors in Nepal.
- 14000 Tata Motors passenger vehicles are plying on the roads of Nepal.
- Tata Sumo is the highest selling nameplate in the Nepal market.
-Tatas have the 3rd highest market share (12.4%) in Passenger Vehicles in Nepal
amongst 26 automobile companies .
- Ambulance market in Nepal is dominated by Tata Sumo Ambulance till date and
Tata Motors has 90% market share in the segment.

17. Major Challenges of TATA.
• Divesting none performance business unit.
• Huge debt.
• Integration challenges
• Large portfolio of business
• Brand dilution
• Capital expenditure
• Cost of investment
• Debt crisis in euro and US

18. Tata Business Excellence Model
-Leadership
-Strategic Planning
-Customer & Market Focus
-Measurement, Analysis and Knowledge
Management
-Workforce Focus
-Process Management
-Business Results

19. Why is Tata group successful ?
While many of its companies are publicly traded,
the Tata group has evolved from being a family
owned business to becoming one of the best run
and professionally managed groups in the world.

20. Conclusion
Tata Group is one of the top multinational
conglomerates in the world and a force to be reckoned
with. Being one of India’s largest private-sector
employers, taxpayers, and earner of foreign exchange,
the Tata Group is vital to the economy of the nation. The
company has evolved with the times and heavily engages
in leveraging technological advances to their benefit in
their marketing efforts.
However, the Tata Group also faces its shortcomings in
operations. Over the years, some of their marketing
campaigns have been unsuccessful and they have failed
to secure the desired market share in a few sectors.
The Tata Group continues to strive to improve and
move forward in its approach and has proved to be a
company of national importance.

21. Selected References
• https://www.tatamotors.com/
• https://www.tatamotors.com/blog/international-business/nepal-this-is-how-tata-motors-
conquered-hearts-of-the-mountain-kingdom/
• https://economictimes.indiatimes.com/
• https://myrepublica.nagariknetwork.com/news/good-relationship-with-customers-is-essential/
• https://www.cnbctv18.com/
• https://iide.co/case-studies/marketing-strategy-of-tata-group/
• https://www.wikipedia.org/
• https://www.analyticssteps.com/blogs/story-tata-group
• https://www.vectorstock.com/
• https://www.tatasteel.com/