Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
© 2014 Copyright Atmel Corporation1
From Makerspace to Marketplace
Sander Arts
VP, Marketing
Atmel Corporation
2 © 2014 Copyright Atmel Corporation
• Sander Arts
• VP Marketing @Atmel
• Global citizen
• Always curious
• Twitter: @san...
3 © 2014 Copyright Atmel Corporation
Palace of The Fine
(Sander) Arts…
• A beautiful, historic
building: 100 years old
• 1...
4 © 2014 Copyright Atmel Corporation
Here’s some insights into my philosophy…
5 © 2014 Copyright Atmel Corporation
•Atmel Corporation (NASDAQ: ATML) is a worldwide
leader in the design and manufacture...
6 © 2014 Copyright Atmel Corporation
This is what we sell…
7 © 2014 Copyright Atmel Corporation
What the heck? Semiconductors?
WiFi capable, 4K, Mini USB, Micro HDMI, microSD etc...
8 © 2014 Copyright Atmel Corporation
Wait. Let me try this again. Here is the GoPro3
5/14/2015Atmel - Marketing Strategic ...
9 © 2014 Copyright Atmel Corporation
Did you know? Atmel powers the Arduino!
10 © 2014 Copyright Atmel Corporation Corporate Marketing - EMT Feb 2015
Arduino was on TV with Jimmy Fallon!
Now, that is...
11 © 2014 Copyright Atmel Corporation 5/14/2015
Maker, AVR, Arduino
Positioning Atmel as thought leader and at the heart o...
12 © 2014 Copyright Atmel Corporation
Let’s pause for a little and read this….
“By 2018, 50% of the internet of things
sol...
13 © 2014 Copyright Atmel Corporation
Crowdfunding Dollars Raised Q1 2015
14 © 2014 Copyright Atmel Corporation 14.05.2015
Results after searching ‘Arduino’ on Kickstarter
15 © 2014 Copyright Atmel Corporation
Kickstarter….some stats from this area….
16 © 2014 Copyright Atmel Corporation 14.05.2015
Why do we like start-ups?
We like to enable unlimited possibilities and g...
17 © 2014 Copyright Atmel Corporation
Going from Makerspace to Marketplace
Getting something to production & the market is...
18 © 2014 Copyright Atmel Corporation 14.05.2015
This is the perceived (or real?) path between
Makerspace and Marketplace…...
19 © 2014 Copyright Atmel Corporation 14.05.2015
Atmel Offers a Full Suite of Hardware
MCUs Connectivity Security
Touch Io...
20 © 2014 Copyright Atmel Corporation
Embedded
Software
Industry
Partners
Online
Communities
Xplained boards
& HW Tools
De...
21 © 2014 Copyright Atmel Corporation
•Arduino environment is easy to
use, but lacks certain features
needed to “go pro” (...
22 © 2014 Copyright Atmel Corporation
• Studio 7 accelerates Atmel 8/32 MCU
designs
• bridges the gap between maker and
pr...
23 © 2014 Copyright Atmel Corporation 14.05.2015
Atmel Helps with the Supply Chain
24 © 2014 Copyright Atmel Corporation
YouTube
1.8M+ Total Views
127K Quarterly Views
Facebook
250K+ Likes
1M+ Monthly Reac...
25 © 2014 Copyright Atmel Corporation
• We are building out our value proposition and will help you in ANY
possible way to...
26 © 2014 Copyright Atmel Corporation 14.05.2015
Atmel Disruptor Program
27 © 2014 Copyright Atmel Corporation 14.05.2015
With Atmel, your Maker to Market journey is
smooth
Market
Place
Maker
Spa...
28 © 2014 Copyright Atmel Corporation 14.05.2015Multi-core, Multi-device development
Now, let me give you a few
examples
29 © 2014 Copyright Atmel Corporation
What do these companies have in common?
Powered by Atmel, and leveraged the community
30 © 2014 Copyright Atmel Corporation
How it starts: Mainstream Appeal
Even the media is now taking notice of Atmel conten...
31 © 2014 Copyright Atmel Corporation
BeON Home
Blogs
Memes
Tweets
32 © 2014 Copyright Atmel Corporation
Bare Conductive
Events
Tweets
Blogs
Interviews
33 © 2014 Copyright Atmel Corporation
“Atmel did a superb job of supporting our
Kickstarter campaign. We loved their blogs...
34 © 2014 Copyright Atmel Corporation
“Ever since Atmel started to pay attention to us
through their channels, we've seen ...
35 © 2014 Copyright Atmel Corporation
"Over the past few weeks, Atmel and littleBits have
developed an awesome relationshi...
36 © 2014 Copyright Atmel Corporation
Here is a Recent Kickstarter Campaign Atmel
helped boost
“Aside from just the develo...
37 © 2014 Copyright Atmel Corporation
A new generation of entrepreneurs is born
Remember 13-year-old Quin Etnyre from the ...
38 © 2014 Copyright Atmel Corporation
Going From Makerspace to Marketplace
Quin Etnyre
Begins
tinkering
Reaches out to
Atm...
39 © 2014 Copyright Atmel Corporation
Don’t forget me, Quin, when you are hiring…!!
40 © 2014 Copyright Atmel Corporation 14.05.2015
With Atmel you’ll be
launched to market
faster!
41 © 2014 Copyright Atmel Corporation 14.05.2015
In closing…we are the Maker
and Market enablers,
but the ultimate power i...
42 © 2014 Copyright Atmel Corporation
43 © 2014 Copyright Atmel Corporation 14.05.2015
44 © 2014 Copyright Atmel Corporation 14.05.2015
Nächste SlideShare
Wird geladen in …5
×

From makerspace to marketplace

1.777 Aufrufe

Veröffentlicht am

MakerCon Bay Area 2015 was held May 12 and 13 in San Francisco at the iconic Palace of Fine Arts, the only remaining structure from the 1915 Panama-Pacific International Exposition. Here, you'll find the presentation used as part of my key note.

MakerCon brings together individuals and companies that are at the forefront of the Maker Movement, like Atmel. Not only did I touch upon how our corporation provides the key building blocks for the Internet of Things, including our free and easy to use tools and development boards. I also discussed how our customers can leverage Atmel's large social footprint; it helps startups and Makers generate the necessary visibility to attain funds and become yet another crowdfunding success.

The Maker Movement is rapidly changing the way people design, make things and ultimately launch businesses, whether it pertains to technology, manufacturing, education or our economy.

Veröffentlicht in: Marketing
  • Learning a profitable trading strategy is possible, I would like to ask all binary option traders out there, to try 30DAYCHANGEPROGRAM COM and do yourself a favor. You definitely need it. I know. And why wouldn’t you? Don’t you want to boost your business? Don’t you want lucrative returns? Wouldn’t you like to take a stroll and get some sleep, while someone does your work for you and does it better?
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • The first challenge is finding a trustworthy binary broker; secondly, you need to find a binary trading strategy, which you can use to make profits consistently. Well…there is a good news. Finally there is GINO SHEARER SYSTEM that makes you insane cash and guess what the best part is? It’s fully accredited by an international regulator so you KNOW the profits are real.?
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

From makerspace to marketplace

  1. 1. © 2014 Copyright Atmel Corporation1 From Makerspace to Marketplace Sander Arts VP, Marketing Atmel Corporation
  2. 2. 2 © 2014 Copyright Atmel Corporation • Sander Arts • VP Marketing @Atmel • Global citizen • Always curious • Twitter: @sander1arts Who is this guy with the Dutch accent?
  3. 3. 3 © 2014 Copyright Atmel Corporation Palace of The Fine (Sander) Arts… • A beautiful, historic building: 100 years old • 1 of the 10 places at the heart of the Panama-Pacific Exhibition • The exhibition was the world’s faire held here in SF • Today, here we are again; celebrating makers again 14.05.2015
  4. 4. 4 © 2014 Copyright Atmel Corporation Here’s some insights into my philosophy…
  5. 5. 5 © 2014 Copyright Atmel Corporation •Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets. This is our company description
  6. 6. 6 © 2014 Copyright Atmel Corporation This is what we sell…
  7. 7. 7 © 2014 Copyright Atmel Corporation What the heck? Semiconductors? WiFi capable, 4K, Mini USB, Micro HDMI, microSD etc...
  8. 8. 8 © 2014 Copyright Atmel Corporation Wait. Let me try this again. Here is the GoPro3 5/14/2015Atmel - Marketing Strategic Plan 2014 - 2017
  9. 9. 9 © 2014 Copyright Atmel Corporation Did you know? Atmel powers the Arduino!
  10. 10. 10 © 2014 Copyright Atmel Corporation Corporate Marketing - EMT Feb 2015 Arduino was on TV with Jimmy Fallon! Now, that is what I call “mainstream”…
  11. 11. 11 © 2014 Copyright Atmel Corporation 5/14/2015 Maker, AVR, Arduino Positioning Atmel as thought leader and at the heart of the Maker movement
  12. 12. 12 © 2014 Copyright Atmel Corporation Let’s pause for a little and read this…. “By 2018, 50% of the internet of things solutions will be provided by startups which are less than 3 years old. We can estimate what the internet of things will be like now, but we know that most of the things that will exist in 2018 we can’t even conceive of because they haven’t been invented yet.” Source: Gartner
  13. 13. 13 © 2014 Copyright Atmel Corporation Crowdfunding Dollars Raised Q1 2015
  14. 14. 14 © 2014 Copyright Atmel Corporation 14.05.2015 Results after searching ‘Arduino’ on Kickstarter
  15. 15. 15 © 2014 Copyright Atmel Corporation Kickstarter….some stats from this area….
  16. 16. 16 © 2014 Copyright Atmel Corporation 14.05.2015 Why do we like start-ups? We like to enable unlimited possibilities and grow together
  17. 17. 17 © 2014 Copyright Atmel Corporation Going from Makerspace to Marketplace Getting something to production & the market is hard…
  18. 18. 18 © 2014 Copyright Atmel Corporation 14.05.2015 This is the perceived (or real?) path between Makerspace and Marketplace… Market Place Maker Space
  19. 19. 19 © 2014 Copyright Atmel Corporation 14.05.2015 Atmel Offers a Full Suite of Hardware MCUs Connectivity Security Touch IoTAutomotive
  20. 20. 20 © 2014 Copyright Atmel Corporation Embedded Software Industry Partners Online Communities Xplained boards & HW Tools Development Tools 5/14/2015 Atmel Tools Overview Making It Easier to Develop with Atmel MCUs Reference Solutions Gallery Fastest Time to Prototype
  21. 21. 21 © 2014 Copyright Atmel Corporation •Arduino environment is easy to use, but lacks certain features needed to “go pro” (debugging support etc) •Possible to start prototyping in Arduino environment, and then move SW and HW over to Studio From “Maker to Market” Enable users to migrate from Arduino to Atmel No other vendor offers this level of compatibility!
  22. 22. 22 © 2014 Copyright Atmel Corporation • Studio 7 accelerates Atmel 8/32 MCU designs • bridges the gap between maker and professional developers • Studio 7 enables Arduino developers to migrate their Arduino sketches, including C++ projects to seamlessly move into the Studio 7 environment • Makerspace to Marketplace! • Studio 7 delivers a modern interface, along with improved IDE responsiveness, significantly decreasing design times for all your applications Atmel Studio 7 – (Coming in June 2015) Focus on performance & ease of use
  23. 23. 23 © 2014 Copyright Atmel Corporation 14.05.2015 Atmel Helps with the Supply Chain
  24. 24. 24 © 2014 Copyright Atmel Corporation YouTube 1.8M+ Total Views 127K Quarterly Views Facebook 250K+ Likes 1M+ Monthly Reach 2M+ Monthly Impressions 44K+ Followers 22% Quarterly Growth 2.5M+ Monthly Impressions Twitter LinkedIn 31.4K+ Followers Millions of impressions Google+ 6.2M+ Views 17% QoQ Growth • Ranked #1 social semiconductor company (September 2014) • #1 most-viewed partner in ARM’s Connected Community (2014, 2015) • Social influence score now among the highest in the industry Blog Notable Accolades Growing Network of Partners ~2M+ Views Growing Network of Major Brands Growing Network of Media Growing Network of Startups Growing Network of Influencers Our social footprint for you to leverage
  25. 25. 25 © 2014 Copyright Atmel Corporation • We are building out our value proposition and will help you in ANY possible way to become successful with your project in the market Is there more? Adding more pieces to our tool box as we go along… Let’s be successful together! • Engineering support • Access to eco system • Work space • $$$ • Marketing support • Etc….
  26. 26. 26 © 2014 Copyright Atmel Corporation 14.05.2015 Atmel Disruptor Program
  27. 27. 27 © 2014 Copyright Atmel Corporation 14.05.2015 With Atmel, your Maker to Market journey is smooth Market Place Maker Space
  28. 28. 28 © 2014 Copyright Atmel Corporation 14.05.2015Multi-core, Multi-device development Now, let me give you a few examples
  29. 29. 29 © 2014 Copyright Atmel Corporation What do these companies have in common? Powered by Atmel, and leveraged the community
  30. 30. 30 © 2014 Copyright Atmel Corporation How it starts: Mainstream Appeal Even the media is now taking notice of Atmel content…
  31. 31. 31 © 2014 Copyright Atmel Corporation BeON Home Blogs Memes Tweets
  32. 32. 32 © 2014 Copyright Atmel Corporation Bare Conductive Events Tweets Blogs Interviews
  33. 33. 33 © 2014 Copyright Atmel Corporation “Atmel did a superb job of supporting our Kickstarter campaign. We loved their blogs, posts and comical, yet relevant memes in support of our product. In addition to our funding, one of the primary purposes of the campaign was to get feedback on our brand identity. Atmel helped us do this by posting our value proposition in their own words which helped us further refine our tone and positioning.” BeON
  34. 34. 34 © 2014 Copyright Atmel Corporation “Ever since Atmel started to pay attention to us through their channels, we've seen a 65.7% growth in readership which has been huge for our readership and blog. We've also seen a 10% growth in our Twitter followers. Lastly, Atmel has made up for 15% of our total referral traffic.” PubNub
  35. 35. 35 © 2014 Copyright Atmel Corporation "Over the past few weeks, Atmel and littleBits have developed an awesome relationship over Twitter. By helping us spread the word about all things littleBits, Atmel has brought in a swell new followers and quality engagement. We're happy that this content partnership has been working out and we look forward to continue building this relationship." LittleBits
  36. 36. 36 © 2014 Copyright Atmel Corporation Here is a Recent Kickstarter Campaign Atmel helped boost “Aside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product.” Source - Jean Anne Booth, CEO of UnaliWear
  37. 37. 37 © 2014 Copyright Atmel Corporation A new generation of entrepreneurs is born Remember 13-year-old Quin Etnyre from the inaugural White House Maker Faire?
  38. 38. 38 © 2014 Copyright Atmel Corporation Going From Makerspace to Marketplace Quin Etnyre Begins tinkering Reaches out to Atmel support Completes project Begins appearing in event booths Atmel blogs and socializes Taps into Atmel resources Hosts a Tech on Tour stop Goes mainstream Atmel endorsement White House Maker Faire Launches Kickstarter Atmel promotes Funded Introduced to AVR Ready for Market
  39. 39. 39 © 2014 Copyright Atmel Corporation Don’t forget me, Quin, when you are hiring…!!
  40. 40. 40 © 2014 Copyright Atmel Corporation 14.05.2015 With Atmel you’ll be launched to market faster!
  41. 41. 41 © 2014 Copyright Atmel Corporation 14.05.2015 In closing…we are the Maker and Market enablers, but the ultimate power is with you…
  42. 42. 42 © 2014 Copyright Atmel Corporation
  43. 43. 43 © 2014 Copyright Atmel Corporation 14.05.2015
  44. 44. 44 © 2014 Copyright Atmel Corporation 14.05.2015

×