From makerspace to marketplace

3. 3 © 2014 Copyright Atmel Corporation Palace of The Fine (Sander) Arts… • A beautiful, historic building: 100 years old • 1 of the 10 places at the heart of the Panama-Pacific Exhibition • The exhibition was the world’s faire held here in SF • Today, here we are again; celebrating makers again 14.05.2015

5. 5 © 2014 Copyright Atmel Corporation •Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets. This is our company description

12. 12 © 2014 Copyright Atmel Corporation Let’s pause for a little and read this…. “By 2018, 50% of the internet of things solutions will be provided by startups which are less than 3 years old. We can estimate what the internet of things will be like now, but we know that most of the things that will exist in 2018 we can’t even conceive of because they haven’t been invented yet.” Source: Gartner

20. 20 © 2014 Copyright Atmel Corporation Embedded Software Industry Partners Online Communities Xplained boards & HW Tools Development Tools 5/14/2015 Atmel Tools Overview Making It Easier to Develop with Atmel MCUs Reference Solutions Gallery Fastest Time to Prototype

21. 21 © 2014 Copyright Atmel Corporation •Arduino environment is easy to use, but lacks certain features needed to “go pro” (debugging support etc) •Possible to start prototyping in Arduino environment, and then move SW and HW over to Studio From “Maker to Market” Enable users to migrate from Arduino to Atmel No other vendor offers this level of compatibility!

22. 22 © 2014 Copyright Atmel Corporation • Studio 7 accelerates Atmel 8/32 MCU designs • bridges the gap between maker and professional developers • Studio 7 enables Arduino developers to migrate their Arduino sketches, including C++ projects to seamlessly move into the Studio 7 environment • Makerspace to Marketplace! • Studio 7 delivers a modern interface, along with improved IDE responsiveness, significantly decreasing design times for all your applications Atmel Studio 7 – (Coming in June 2015) Focus on performance & ease of use

24. 24 © 2014 Copyright Atmel Corporation YouTube 1.8M+ Total Views 127K Quarterly Views Facebook 250K+ Likes 1M+ Monthly Reach 2M+ Monthly Impressions 44K+ Followers 22% Quarterly Growth 2.5M+ Monthly Impressions Twitter LinkedIn 31.4K+ Followers Millions of impressions Google+ 6.2M+ Views 17% QoQ Growth • Ranked #1 social semiconductor company (September 2014) • #1 most-viewed partner in ARM’s Connected Community (2014, 2015) • Social influence score now among the highest in the industry Blog Notable Accolades Growing Network of Partners ~2M+ Views Growing Network of Major Brands Growing Network of Media Growing Network of Startups Growing Network of Influencers Our social footprint for you to leverage

25. 25 © 2014 Copyright Atmel Corporation • We are building out our value proposition and will help you in ANY possible way to become successful with your project in the market Is there more? Adding more pieces to our tool box as we go along… Let’s be successful together! • Engineering support • Access to eco system • Work space • $$$ • Marketing support • Etc….

33. 33 © 2014 Copyright Atmel Corporation “Atmel did a superb job of supporting our Kickstarter campaign. We loved their blogs, posts and comical, yet relevant memes in support of our product. In addition to our funding, one of the primary purposes of the campaign was to get feedback on our brand identity. Atmel helped us do this by posting our value proposition in their own words which helped us further refine our tone and positioning.” BeON

34. 34 © 2014 Copyright Atmel Corporation “Ever since Atmel started to pay attention to us through their channels, we've seen a 65.7% growth in readership which has been huge for our readership and blog. We've also seen a 10% growth in our Twitter followers. Lastly, Atmel has made up for 15% of our total referral traffic.” PubNub

35. 35 © 2014 Copyright Atmel Corporation "Over the past few weeks, Atmel and littleBits have developed an awesome relationship over Twitter. By helping us spread the word about all things littleBits, Atmel has brought in a swell new followers and quality engagement. We're happy that this content partnership has been working out and we look forward to continue building this relationship." LittleBits

36. 36 © 2014 Copyright Atmel Corporation Here is a Recent Kickstarter Campaign Atmel helped boost “Aside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product.” Source - Jean Anne Booth, CEO of UnaliWear

38. 38 © 2014 Copyright Atmel Corporation Going From Makerspace to Marketplace Quin Etnyre Begins tinkering Reaches out to Atmel support Completes project Begins appearing in event booths Atmel blogs and socializes Taps into Atmel resources Hosts a Tech on Tour stop Goes mainstream Atmel endorsement White House Maker Faire Launches Kickstarter Atmel promotes Funded Introduced to AVR Ready for Market

From makerspace to marketplace

From makerspace to marketplace

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From makerspace to marketplace