Discover the real-life application of how to leverage Agile to create marketing plans, successfully execute on those plans, analyze early results, and pivot to meet the demands of the marketplace. This is an interactive and collaborative session that will combine lecture, marketing mapping, and Q&A to help your organization succeed with a comprehensive and agile marketing strategy. You’ll learn: How a marketing plan can be developed using the Agile framework How results can be gathered and analyzed for effectiveness How to modify the marketing plan to incorporate feedback without losing the strategic vision How Agile can be leveraged and applied in any organization for marketing success LEAD MENTOR: KRISTIN RUNYAN SVP Operations, PayLease,