1.
Introduction to
research

2.
Topics to be discussed
 What is research?
 Why managers should know about
research?
 Business research.
 Types of business research.
 Managers and research.
 The manager and the consultant
researcher

3.
Topics to be discussed
 Internal VS. External consultant
researcher.
 Knowledge about research and
managerial effectiveness
 Ethics and business research.

4.
What is research?
Research is the process of
finding solutions to a problem
after a through study and
analysis of the situational
factors.

5.
What is research?
Managers in organizations
normally engage themselves
in studying and analyzing
issues and they are involved
in some form of research
activity as they make
decisions at the workplace.

6.
Good decisions by
managers….lead to
solve the problems.

7.
Why managers should know about
research?
Modern technology
Competitive global market
Sophisticated global
environment
…………..etc

8.
Business research
Systematic and organized
effort to investigate a specific
problem in the work that
needs a solution.

9.
Business research
 Definition:
Organized, systematic, data-
based, critical, objective,
scientific inquiry or investigation
into a specific problem,
undertake with the purpose of
finding answers or solutions to it.

10.
Business research
Accounting
Finance
Management
Marketing
……..

11.
Types of business research
1) Applied Research:
A research done with the
intention of applying the results
of the findings to solve specific
problems currently being
experienced in the organizations.

12.
Types of business research
2) Basic Research:
Research done to enhance the
understanding of certain
problems that commonly occur
in the organizational settings and
seek methods of solving them…..

13.
Managers and research
Managers should know some
knowledge about research and
research methods to help in making
decision by:
1) Understanding
2) Predicting and
3) Controlling…………

14.
The manager and the consultant researcher
 The manager should make sure while
hiring researchers or consultants that:
1. the roles and expectations of both
parties are made explicit.
2. Relevant values of the organization are
clearly defined
3. A good relationship is established with
the researcher and the employees in the
organization to guarantee cooperation.

15.
Internal VS. External consultant
researcher.
Which is better?
 Advantages
 Disadvantages

16.
Knowledge about research and
managerial effectiveness
Managers are responsible for the
final outcome by making the right
decisions at work.
Knowledge about research enhances
the sensitivity of managers to
internal and external factors of
varied situations at work
environment…..

17.
Ethics and business research
 Code of ethics…….

18.
Scenario 1
 Companies are very interested in
acquiring other firms even when the
latter operate in totally unrelated
realms of business. For example,
Coca-Cola has announced that it
wants to buy China Huiyuan Juice
Group in an effort to expand its
activities in one of the world’s
fastest-growing beverage markets.

19.
 Such acquisitions are claimed to
“work miracles.” However, given the
volatility of the stock market and the
slowing down of business, many
companies are not sure whether such
acquisitions involve too much risk. At
the same time, they also wonder if
they are missing out on a great
business opportunity if they fail to
take such risk. Some research is
needed here!

20.
 For scenario 1 explain, with
reasons, who will conduct the
research.

21.
 This is a general issue that relates to
all or most companies contemplating
acquisitions.
 Of course, the results of the study
are likely to be useful to, and applied
by, all the concerned companies.
 This could fall into the realm of basic
or applied research, depending on
who sponsors the study.

22.
 If one company or a consortium of
companies investigates the issue to
find an answer for immediate
application, then it will be applied
research
 On the other hand, if a Finance
professor in a university undertakes
the study as a matter of academic
interest, it will be basic research.

23.
Conclusion
 Either an individual such as a
professor or a finance expert can do
this basic research, or a company or
consortium of companies can
undertake the applied research.

24.
Scenario 2
 A university professor wanted to
analyze in depth the reasons for
absenteeism of employees in
organizations.
 Fortunately, a company within 20
miles of the campus employed her as
a consultant to study that very issue.

25.
 Discuss with reasons, whether
they will fall into the category of
Applied or Basic research

26.
 The basic research aspiration of the
professor has taken the form of
applied research in this particular
system, where they would apply the
findings of her research to solve the
problem.
 No doubt, the professor would
continue her research in a variety of
organizations to add to the existing
base of knowledge on absenteeism
and continue the topic as a basic
research project.

27.
Scenario 3
 A research scientist wants to
investigate the question: What is the
most effective way for an
organization to recover from a
service failure? Her objective is to
provide guidelines for establishing
the proper "fit" between service
failure and service recovery that will
generalize across a variety of service
industries.

28.
 Discuss with reasons, whether
they will fall into the category of
Applied or Basic research

29.
 This will be a case of basic research,
the purpose of which was to study
the efficacy of different service
recovery strategies and add to the
body of existing marketing
knowledge.