1. SAMRAT MUKHERJEE
| Call : +91 9800017717 / 9932411114 | Write : samrat.mukherjee69@gmail.com |
| Skype : samrat.mukherjee17 | in.linkedin.com/in/samratmukherjee80 |
CAREER OBJECTIVE
An experienced professional with over 13 years of commendable success in :
● Business Development and Market Analysis. ● Channel Management. ● Key Account Management.
● Profit Centre Operations. ● Process Enhancement. ● People Management.
● Human Resource Management. ● Vendor Management. ● Event Management.
 Adroit in handling the business development, Identifying & developing new markets, handling Lead
generation & client retention and achieving the set targets for Modern Trade, Rural marketing, Cash &
Carry, Street Style Store, etc.
 Proficient in preparation of business plans, competitors profile & monitoring operations at regular
intervals with focus on profitability; demonstrated acumen in handling distribution network across
region.
 Proven ability in achieving and exceeding targets, opening new and profitable product & services
markets and setting up business operations in untapped markets.
 Result oriented achiever with excellent track record for identifying opportunities for accelerated growth.
CORE COMPETENCIES
 Formulating long term and short term strategic plans, conducting negotiation & marketing operations
thereby achieving increased sales growth across region.
 Steering operations with a view to achieve organizational objectives and ensure profitability.
 Networking with financially strong and reliable channel partners, resulting in deeper market penetration
and reach.
 Conceptualizing & implementing the sales promotional activities as a part of brand building and the
market development effort.
 Recruiting, mentoring & training personnel for the marketing team for ensuring optimum performance
to deliver quality service in market.
CURRENT PROFILE
Organization : AMD India Pvt. Ltd. (www.amd.com)
(Innovative next generation computing processors & Graphics solutions)
Designation : Area Sales Manager – Sales & Marketing
Territory : North Bengal and Sikkim
Team Size : 5 Distributors and 228 Outlets.
Duration : 20/07/2016 to till date
Reporting to : Regional Sales Manager
Key Result Areas:
 Responsible for Regional Sale growth (Primary and Secondary), Business Development, Training,
Incentive and Promotional activity planning, Profit Centre Operations.
 Recognize the needs of Outlets and provide detailed information to the concern person about the
technical specifications of the computer hardware/software offered by the company.
 Investigates new items of competitors and doing market watch.
 Checks inventory of Distributors and individuals to ensure products are in stock.
 Advises concern persons on technical matters and recommends appropriate computer configurations.
 Provide technical support after merchandise is purchased.
 Travel to areas where needs are projected.
 Maintain awareness and keep abreast of constantly changing hardware and software systems and
peripherals.
 Improved merchandise turns through collaborating with Divisional Merchandiser Managers, Buyers,
Planners and Distributors.
 Designed and implemented new training programs; Progressive Training Program, and scheduling for
success, Adopted by the company.
 Established and maintained strong business relationships with partners, market sales teams, and
internal operational teams on a market and regional level to ensure optimal results.
 Oversaw the day-to-day execution of program field activities through effective management of field
team members; including in field 2 by 2 visits, monitoring of daily sales and as well as Salesforce
activities.
 Analysed and interpreted complex data to determine risk and lucrative course of action for the company
 Oversaw aspects of new product introduction including conceptual design, product development,
pricing, and marketing.
 Successfully implemented new trade show strategy focused on brand identity, awareness, and visibility.
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2. PREVIOUS WORK EXPERIENCE
Organization : Vesaj Mercantile Pvt. Ltd. (www.vesaj.in)
(Personal, Dental and Health Care Product Manufacturing & Selling Company)
Designation : Regional Manager – Sales & Marketing
Territory : North Bengal, North East and Sikkim
Team Size : 72 Employees.
Duration : 01/04/2016 to 19/07/2016
Reporting to : Director – Sales & Marketing
Key Result Areas:
 Responsible for Regional Sale growth, Consultant Recruitment, Development, Training, Incentive and
Promotional activity planning, Profit Centre Operations.
 Developed a sales-driven and expense conscious Region through selection and development of key
personnel.
 77% of first time customers signing up for more services within the first 30 days.
 Reduced RTO in the Area from 6% in April 2016 down to 0% in June 2016.
 Improved merchandise turns through collaborating with Divisional Merchandiser Managers, Buyers,
Planners and Distributors.
 Achieved lowest shrink rate in company of .06% and maintained Region shrink at or below .08%.
Lowest in the company.
 Designed and implemented new training programs; Progressive Training Program, and scheduling for
success, Adopted by the company.
 Improved customer satisfaction at the centre from 71% to 98%.
 Established and maintained strong business relationships with partners, market sales teams, and
internal operational teams on a market and regional level to ensure optimal results.
 Oversaw the day-to-day execution of program field activities through effective management of field
team members; including in field 2 by 2 visits, monitoring of daily sales and as well as Salesforce
activities.
 Collaborated with CEO and company's executive team to develop strategic and tactical plans for
aggressive marketing and sales.
 Analysed and interpreted complex data to determine risk and lucrative course of action for the company
 Oversaw aspects of new product introduction including conceptual design, product development,
pricing, and marketing.
 Successfully implemented new trade show strategy focused on brand identity, awareness, and visibility.
Organization : Indus Integrated Information Management Limited
(THE SHAHNAZ HUSAIN SIGNATURE SALON.)
Designation : Head - Business Development (Salon and Academy Division.)
Duration : 27/07/2015 to 31/03/2016.
Territory : North Bengal with Hills, Doors and Sikkim
Team Size : 59 Employees
Reporting to : Assistant General Manager (East)
Achievements: Rewarded by appraisal within 3 months of joining and promoted as Head - Business
Development for Salon and Academy division.
Key Result Areas:
 Responsible for Divisional sales growth. Achieving business plans through primary and secondary sale
throughout Business tie-ups, Network and Distributors.
 Implemented a New Base Zone Scheduling format achieving the highest stores productivity growth 3
months running.
 Achieved lowest turnover in the company through training and compliance of operating procedures.
 Identifies trendsetter ideas by researching industry and related events, publications, and
announcements; tracking individual contributors and their accomplishments.
 Achieved lowest shrink rate in company of .08% and maintained Division shrink at or below .09%.
 Screens potential business deals by analysing market strategies, deal requirements, potential, and
financials; evaluating options; resolving internal priorities; recommending equity investments.
 Closes new business deals by develops negotiating strategies and positions by integration of new
venture with company strategies and operations; examining risks and potentials; estimating partners'
needs and goals.
 Updates job knowledge by participating in educational opportunities; reading professional publications;
maintaining personal networks; participating in professional organizations.
 Present to and consult with mid and senior level management on business trends with a view to
developing new services, products, and distribution channels.
 Using knowledge of the market and competitors, identify and develop the company’s unique selling
propositions and differentiators.
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3. Organization : JUVALIA & YOU
(It is an International Jewellery Selling Company, E-Commerce and MLM)
Designation : Area Manager
Duration : 01/09/2013 to 26/07/2015.
Territory : North Bengal with Hills, Doors and Sikkim
Team Size : 800 Consultants, 90 Leaders and 18 Distributors (Super Stylists).
Reporting to : State Manager and Regional Manager (East)
Achievements: Rewarded by appraisal within 7 months of joining. I am consecutively selected for the Top
Performer in the Division for 7 consecutive quarters.
Key Result Areas:
 Recruited, developed, and empowered the most profitable team of Consultants within 6 months.
 Successfully recruited, trained and managed team of 90 Leaders, 18 Distributors and 800 Consultants.
 Reduced RTO in the Area from 16% in September 2013 down to 1.2% in February 2014.
 Reduced and controlled expenses through negotiation of lower cost travel, supplies, and equipment.
Surpassed revenue goals in 7 consecutive quarters.
 Served as the mentor to newly hired State Managers.
 Directed strategic recruiting initiatives to achieve 100% completion for over 14 months executing over
6,500 events through 2015.
 Increased profits by developing, initiating, and managing successful training program for Leaders and
Consultants. Defined strategy and business plan for event completion, recruitment and retention, and
increasing team morale.
 Reworked company policy manual to meld with current policies highlighting most successful practices
Managed all programming and promotions, to better align the distributor network and positioning of the
brands.
 Ensure that all marketing programs are presented and executed upon and all point of sale is properly
utilized within the market.
 Worked with all senior management at all distributors, while maintaining proper margin requirements.
 Accountable for all monthly reports and forecasting.
 Analyse capital budget and expenses to find opportunities for cost-effectiveness and profitability.
Organization : AVON Beauty Products India Pvt. Ltd.
(It is direct seller company of Skin Care and Cosmetics)
Designation : Zone Manager
Duration : 15/02/2012 to 31/08/2013.
Territory : North Bengal with Hills, Doors and Sikkim
Team Size : 1700 peoples and 230 Leaders (Level 1 to Level 4)
Reporting to : Regional Manager (East)
Achievements: Achieved Performance Linked Incentives (Cash & Kinds) announced by the Company.
Key Result Areas:
 Achieving Business Plans through Network Development and responsible for Zone Sales growth &
Recruitment, Level Promotions, Activity ration and retention.
 Developing unrepresented areas thru prospecting activities like Open day, Beauty Zones where experts
do skin testing, facials, Nail Arts etc.
 Reduced bad debt in the Zone from 6.5% in February 2012 down to 2% in January 2013.
 Reduced RTO in the Zone from 7% in February 2012 down to 0.8% in July 2012.
 Took the region from generating an average negative Rs.20,00,000/- profit monthly to breaking even in
6 months by reducing bad debt, improving appointments and ATS and cutting expenses.
 Maintained an initial conversion rate of over 55%, over double the 25% company average.
 Accountable for the largest territory bringing in Rs.2.16Cr annually from Rs.1.12Cr.
 Handling new launches and updating the team about the new products through Product Training
Programs.
 Co-ordinating all the events organized by the company from time to time like Fashion Shows, Jewellery
Exhibition etc.
 Ensure customer satisfaction by delivering timely and quality services.
 Develop strong working relationship with Representatives and Leaders for new business opportunities
within the assigned area.
 Analyse capital budget and expenses to find opportunities for cost-effectiveness and profitability.
 Organize regular meetings with Representatives, Leaders and management and to discuss about
business updates, issues and opportunities.
 Train Representatives and Leaders on daily responsibilities, brand promotion and customer service
activities.
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4. Organization : Future Mobile and Accessories Ltd. (Future Group)
(Leading Retailer of India, Retail Formats)
Designation : Area Operations Manager
Duration : 30/09/2010 to 14/02/2012
Territory : North Bengal, Hills, North East and Sikkim
Number of Stores : 7
Team Size : 52 peoples (38 Payroll Employees and 14 Brand Promoters)
Reporting to : Regional Sales Manager (East)
Achievements: Launch a New State (Sikkim). Achieved all performance linked bonus.
Key Result Areas:
 Achieving Business Plans through implementation of key strategic plans for the business development
of assigned Area.
 Launched a team of 38 employees and 14 Brand promoters. Managed all aspects of the program
including: Management, Training, Reporting, Client Relations, Contract Negotiations, Field Activities,
Events, Team Building, and Business Plan Execution.
 Increased year over year Sale volume the last 8 months of 2010 by 60% compared to 2012 by
increasing the Business to Business marketing and focusing on the customer referral program. Achieved
39% increase in unit sales year over year.
 Spearheaded a company-wide scheduling and payroll system to decrease use of overtime, decrease
payroll, and improve personnel utilization while not compromising customer service.
 Implemented a New Base Zone Scheduling format achieving the highest stores productivity growth 10
months running.
 Tasked with area recruiting of new hires as well as development of subordinates into area paramedic
programs.
 Planning and implementation of organizational promotional activities like increasing concession sa le &
loyalty programs for customer retention and marketing activity like ATL, BTL and Product launching
activities.
 Analyse market trends and accordingly develop sales plans to increase brand awareness.
 Creating & managing excellent business relationships with Key Accounts.
 Planning and implementation of new store opening – identifying store location, negotiating and
Instigate new Store.
 Performance review- Rolling out performance review programs on quarterly basis and taking corrective
action in manpower quality.
 Audit- Stock, Cash, VM and SOP and pilferage control.
 Appraisal process- Taking care of both confirmation as well as annual appraisal of employees.
Preparation of Vitality Curve.
 Exit Formalities- Monitoring exit formalities and publishing attrition analysis reports and take necessary
steps in correcting operating process & system. Making MIS & Target VS Achievement reports.
Organization : THE MOBILESTORE RETAIL LTD.
(Telecom and Mobile phone retailer, known as "Essar Telecom Retail Ltd")
Duration : 01/08/2008 to 30/09/2010
Designation : Store Manager.
Territory : North Bengal with Hills, Doors and Sikkim
Number of Stores : 11
Team Size : 66 peoples (44 Payroll Employees and 22 Brand Promoters)
Reporting to : Deputy General Manager & State Head (East)
Achievements: I am consecutively awarded by the State Head for the best employee of the Division.
Key Result Areas:
 Work closely with the sales team to increase sales success with partners through enhancements to
programs, processes, and go-to-market strategies.
 HR-related responsibilities included recruiting, hiring, training, developing, employee relations, and
terminations for management and associate positions; supporting 66 Sales Associates.
 Managed 11 stores with 44 employees training, motivate and ensure all sales goals are met.
 Report directly to Deputy General. Opened up new sites and top team in the Sikkim.
 Personally developed Store Manager and promoted to District Manager
 Significantly drive for “Profitability” with special focus on A) Reducing costs; B) Brand Mix; C)
Increasing focus and Sale of high margin product lines like VAS.
 Grow new channel business through new partner recruitment and existing reseller partnerships.
 Handling Store Audit of Stock, Cash, VM and SOP and pilferage control.
 Ensured higher level of Compliance scores (VM, SOP and Finance) through various control mechanisms.
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5.  Manage Optimization of Inventory through A) Ensuring availability of stock, B) Disposal of Buyback, C)
Clearance of Defective stock from store to warehouse & warehouse to vendor, D) Strong Monitoring of
Stock ageing, E) Liquidation of Slow Moving Stocks.
 Making MIS & Target VS Achievement reports.
Organization : North Bengal Computers (Zenith India (P) Ltd.)
(Zenith has strived to bring the latest technology products to the Indian
market)
Duration : 12/07/2003 to 30/07/2008
Designation : Channel Sales Manager.
Territory : North Bengal with Hills, Doors and Sikkim
Reporting to : Channel Partner (North Bengal)
Key Result Areas:
 Identify, recruit and on-board new channel partners within assigned territory.
 Manage sales activities of partners to generate revenue.
 Coordinate with partners to create and execute business plans to meet sales goals.
 Analyse market trends and accordingly develop sales plans to increase brand awareness.
 Evaluate partner sales performance and recommend improvements.
 Educate partners about product portfolio and complimentary services offered.
 Address partner related issues, sales conflicts and pricing issues in a timely manner.
 Manage sales pipeline, forecast monthly sales and identify new business opportunities.
 Develop positive working relationship with partners to build business.
 Stay current with latest developments in marketplace and competitor activities.
 Communicate up-to-date information about new products and enhancements to partners.
 Develop process improvements to optimize partner management activities.
 Work with partners to develop sale proposals, quotations, and pricings.
 Deliver customer presentations and attend sales meetings and partner conferences.
 Assist in partner marketing activities such as tradeshows, campaigns and other promotional activities.
WORKSHOPS / TRAININGS
• Attended 4 days’ workshop conducted by Mr. Hardeep Singh on ‘Leadership Development’ and “Inter
Personal Skills & Team Work”
• Attended a 3 days Training conducted by Mr. Suraj Ravi on ‘Art of Execution & Time Management’
EDUCATIONS
PGDBM (Post graduation diploma in business management) 2007
( AIMA ) Annex College of Management
DCA (Diploma in Computer Science) 1999
(Hindustan Electronics Academy – Bangalore)
Madhyamik (W.B.B.S.E) 1996
SKILL SET:
OPERATING SYSTEM WINDOWS, LINUX
DATA BASE SQL, MS Access
SOFTWARES Microsoft Word, Excel, Power Point.
JDA : Software by IBM, helps in maintain data.
WINDSS : A software being used for Retail Billing
Citrix , Vision, SAP, Shopper 9,
Successfully completed a 2 year Diploma course in Advanced Software Operating from SOFTECH during
2003 – 2005.
HOBBIES:
Social Activities. Bike ride. Exploring new places.
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6. LANGUAGES KNOWN:
English, Hindi, Bengali, Nepali and Assamese
PERSONAL INFORMATION:
Date of Birth : 10th September, 1980
Father’s Name : Late Mr. Arup Mukherjee
Gender : Male
Nationality : Indian
Permanent Address : Pratichi Apartment , Near Ayurved Bhawan
Subash Pally, Siliguri – 734001
REFERENCES:
References will be provided as and when required.
Regards & Thanks,
Mr. Samrat Mukherjee
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