2. • Nokia's history started in 1865 when mining engineer Fredrik
Idestam established a ground wood pulp mill on the banks of the
Tammerkoski rapids in the town of Tampere, in southwestern
Finland in the Russian Empire and started manufacturing paper.
• In 1868, Idestam built a second mill near the town
• In 1871, Idestam, with the help of his close friend
Statesman Leo Mechelin, founded Nokia Company.
• In 1902, Nokia added electricity generation to
its business activities.
• In 1960, First electronics department started,
sowing the seeds of Nokia’s future in
3. The Move To Mobiles : (1968 – 1991)
As European telecommunications markets were deregulated, Mobile
networks became globe. Nokia led the way with some
The Mobile era begins : 1981
Nordic Mobile Telephone (NMT), the first international mobile phone
network is build.
GSM – a new mobile standard opens up : 1991
Nokia equipment is used to make the World’s first GSM call. Thus the
Revolution of Mobile started …..
4. SWOT Analysis - Nokia :
•Brand name Nokia
•Leader in Manufacturing Mobile
•Not good at software
•Performance of Symbian OS is poor
•Increasing dissatisfaction level with its higher end sets.
5. SWOT Analysis - Nokia :
•Huge loyal customer base
•Huge presence in developing countries
•Can use its infrastructure business (Nokia Siemens
network) to reduce bargaining power of mobile operators
•Rapidly changing industry
•Threat of entry from new players
6. • Till 2005, Nokia enjoyed almost 60% of the handset market and
became the market leader due to …
3) Product Quality
4) Extensive Distribution
• But after 2005, New competitors like Sony Ericson, Blackberry,
Samsung, HTC, Spice, Micromax were forcing Nokia to head
Nokia’s low end segments were facing tough competition from
homegrown players like Micromax, Spice, Karbonn, etc.
Whereas, high end segments were facing tough competition
from Samsung, Blackberry, Sony Ericson, etc.
8. HANDSET MARKET IN INDIA
In Indian mobile handsets market i.e. smart
phones or featured phones was expected to grow
all over 30% during 2012.
According research of Cyber Media (CMR) 2011 it
was found that mobile phones production was
found to be the highest i.e. 26.2%.
9. Nokia in India
• Nokia was ranked as the ‘Most Trusted Brands’ in 2010.
• Nokia established itself brand leader in the mobile devices market
• Nokia has a wide range of mobile phones ranging from Rs 1,499
to Rs 45,000.
• In 2003, Nokia launched the Nokia 1100, a first Made for India
• Nokia’s ‘Made for India’ phones introduced the Nokia 3210 with a
Market Share of Nokia
• 2008: 56.2%
• 2009: 54.1%
• 2010: 49.3%
• 2011(January-July): 39%
12. Samsung emerged as the biggest competitor to Nokia in the
• It sell a large variety of mobile phone almost 50 handsets
models of various price Worldwide.
• Invests heavily in R&D, Marketing, portfolio and people.
• Focuses on launching products matching India ‘taste and
• Has tie-up with Hungama that gives customers
access to over 150,000 songs.
13. • BlackBerry better known as a Corporate phone.
• It has increasingly targeting the young generation.
• It’s introducing lower range phone like Blackberry
14. • HTC one of the largest
manufacturers of devices
based on Google's Android
• Its introduces innovative
• It has a distinctive large
•Focuses emerging markets
like India and China.
• HTC instead of competing
continue with its strategy of
producing high quality,
15. • The company makes its presence felt in the music,
imaging, and Smartphone categories.
• It also focused on providing emotive series that
catered to individuals who love indulgence and
• Sony Ericsson’s main flagship brand phones were its
Android-based Xperia smartphones.
• It not only has high segment phones but also low
16. • Micromax has become India’s third-largest GSM mobile
• It brings in low-cost smart phone’s category.
• Understands the changing priorities of the consumers.
• Provides unique facilities like dual sim, wireless FM,
QWERTY phones at a reasonable price.
• Company’s ideology was reflected in its rooted belief in
‘Innovation’ and delivering ‘nothing short of the best.’
• Provides wide range of phones at affordable prices.
17. • G'Five, is a Chinese
• Focuses on mid end
segment to tap the
Growth in replacement
18. •Chinese vendors are focusing on the replacement
market by launching costlier but feature rich phones.