The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story you’re telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.

3. Setting the stage

6. Now, cross any of these off…

8. It’s okay. You’re not alone.

12. Here's the problem:

19. You need to stand out from the noise.

24. Like this:

28. Getting there

34. What’s different?

35. What you do

37. © Sametz Blackstone Associates

38. © Sametz Blackstone Associates

39. © Sametz Blackstone Associates

40. Specific programs

44. How you do it

45. © Sametz Blackstone Associates

49. Who you are

53. Where you are

57. Who’s on the faculty

59. Who your students are

60. Who your students are

63. It’s all about results.

66. Going further

68. More ideas…

74. Wrapping up

76. Be different. Be you.

80. Because you’re not just part of the herd.

81. © Sametz Blackstone Associates