2. What Is Public Relations?
PR can be defined as, "Building good relations with the company's various
publics by obtaining favourable publicity, building up a good corporate
image, and handling or heading off unfavourable rumours, stories, and
events”.
A systematic act of building an image of a product/service/idea/company
among the target group/general public/stakeholders through a well
designed promotion on a regular basis.
3. Objectives
• Promoting goodwill
• Promoting a product or service
• To give information to internal employees
• Helps to overcome negative publicity
• Lobbying
• Give advice and council
9. The answer is……not really!
➢Marketing and advertising traditionally
promote products and services.
➢Public relations promotes the entire
organization.