1. CSR
S A M A N WAY B E R A
I I E S T, S H I B P U R
CORPORATE SOCIAL RESPONSIBILITY
2. DEFINITION
• “CSR is the continuing commitment by businesses to behave ethically & contribute to
economic development while improving the quality of life of the workforce & their
families ,local communities and the society at large” (World Business Council 14
August 2012)
• “CSR encompasses the extent to which companies should promote human rights,
democracy, community improvement and sustainable development objectives
throughout the world.”
(Confederation of British Industry,2001)
3. WHAT IS CSR?
• Full Form:- Corporate Social Responsibility
• CSR is about how companies manage the business processes to produce an overall
positive impact on the society.
• CSR is the responsibility of corporations to go above and beyond what the law requires
them to do.
• CSR is the responsibility of corporations to contribute to a better society and cleaner
environment.
4. MILLENNIUM DEVELOPMENT GOALS
The United Nations Millennium Development Goals are eight goals that all 191 UN
member countries have agreed to try to achieve. Companies are helping the nations
through CSR to achieve these goals to have a better society.
These goals are,
1. to eradicate extreme poverty and hunger;
2. to achieve universal primary education;
3. to promote gender equality and empower women;
4. to reduce child mortality;
5. to improve maternal health;
6. to combat HIV/AIDS, malaria, and other diseases;
7. to ensure environmental sustainability;
8. to develop a global partnership for development.
5. 4 MAIN PILLARS OF CSR
Human Rights Labour Environment Governance
6. CORPORATE RESPONSIBILITIES
• Business Ethics, values and principles
• Accountability and transparency
• Commitments to socio-economic developments
• Environmental concerns
• Human rights
• Workers rights and welfare
• Market relations
• Sustainability and Corporate governance
7. BENEFITS OF CSR
• Increased reputation and brand image
• Increased employee loyalty and retention
• Increase customer loyalty
• Less volatile stock value
• Sustainability of the business
• Sometime Tax benefits
8. DRIVING FORCES BEHIND CSR
1. Globalization
2. Power & Influence of business corporations
3. Growing access to education and information
4. Growing awareness of environmental issues
5. Spread of corporate scandals and public distrust
9. TYPES OF CSR
Ethical CSR:- It’s about the responsibility to avoid
harms or social injuries
Altruistic CSR:- Contributing to the common good
at the possible expenses of the business for
altruistic, humanitarian or philanthropic causes
Strategic CSR:- It’s about firm’s social welfare
responsibilities that benefit both the corporation
and stakeholders
10. BUSINESS ETHICS VS CSR
• Ethics concerns individual actions that can be assessed as
right or wrong with reference to moral principles whereas CSR
is about the organization’s obligation to all stakeholders.
• CSR is about tangible corporate practices while business
ethics is more about the values driving business decisions
11. CSR IN INDIA
• India is the first country in the world to make CSR mandatory by The Company Act,
2013
• In Schedule VII, section 135 of The Company Act says every company
having (Net Worth 500cr or More)/ (Turnover 1000cr or more)/
(Net Profit 5cr or more); have to expense 2% of their
Net Profit as CSR.
• Started from FY 2014 – 15
• In that year 460 companies showed a total 6388cr of CSR Exp.
CSR Exp. = 2% on
Net Profit
Net Profit
>= 5cr
Net Worth
>= 500cr
Turnover
>= 1000cr
12. TOP CSR COMPANIES IN INDIA 2018
1. Tata Chemicals
2. Ambuja Cement
3. Infosys Ltd.
4. Mahindra & Mahindra Ltd.
5. Tata Motors Ltd.
13. CONCLUSION
CSR is an indispensable
mechanism for both increased
corporate accountability,
profitability and environmental
sustainability.
CSR is the pole star for modern
corporations in order to maintain
the integrity of moral fabrics both
inside and outside the corporation
while conducting socially
responsible business.