2. EXECUTIVE SUMMARY
Hill Communications partnered with the Got Consent? Be SU.R.E.
Campaign in the Spring 2015 semester to continue its research of
student perceptions of consent and the level of student awareness of the
ongoing campaign.The goal of the campaign is to reach all students and
provide them with resources to educate themselves on the meaning of
consent.
Last semester’s goal of establishing clear and consistant branding
for Got Consent? Be SU.R.E., continued on through the Spring 2015
semester. The creation of the campaign’s Facebook page, the release and
promotion of the #NotAskingForIt video and the PSA on consent, the
distribution of merchandise with the new logo and the campus-wide
distribution of the consent program calendar of events helped the SU
community increase its understanding of the campaign and its initiative
to promote consent awareness.
At the beginning of the semester, Hill Communications focused on
the publicity campaign for Got Consent? Be SU.R.E..This primarily
consisted of creating social media content for Facebook, aiding the
Office of Health Promotion in event planning for the video launch of
the #NotAskingForIt video and writing and directing a PSA for consent
awareness. The end of the semester has mainly consisted of promoting
the PSA over social media and Orange Television Network, as well as
fulfilling the second objective of our contract which was to conduct
research to test the publicity campaign. A second Qualtrics survey was
sent out across the SU campus and set to measure the extent to which
the campaign has become more recognizable to students since its
original creation in the Fall of 2014.
1
3. 2
GOALS AND OBJECTIVES
Goal #1: Increase brand awareness of “Got Consent? Be SU.R.E.” on the Syracuse University
campus.
• Objective #1: To make “Got Consent’s” logo distinctive and memorable around campus
Strategy #1: Create promotional materials to aid in student recognition of the logo and slogan
Tactic #1: Post the consent events calendar in popular campus locations, work with the Office of
Health Promotion to design buttons, laptop stickers, fliers and tank tops
• Objective #2: To build dialogue and conversation regarding “Got Consent? Be SU.R.E.” around
campus
Strategy #2: Maximize social media usage by creating a Facebook page
Tactic #2: Use Facebook to build conversation and link articles and event information to
promote interactivity amongst Facebook followers
• Objective #3: To attract students to organizational events and promotional activities
Strategy #3: Saturate the campus with messages for upcoming consent-related events
Tactic #3: Design and post fliers for events such as the #NotAskingForIt video launch, create
Facebook event listings for consent-related events, upload and use real-time photos and
messaging to post to Facebook during events
Goal #2: Increase consent awareness and sexual and relationship violence education on the Syracuse
University campus.
• Objective #1: To build dialogue and conversation aimed specifically at consent based off of
gathered research from focus group and surveys
Strategy #1: Use Facebook to increase dialogue about national consent conversation and to
connect with other related student groups and organizations e.g. A Men’s Issue
Tactic #1: Find relevant information to share
Tactic #2: Generate our own content to post about consent and consent programming
• Objective #2: To increase the “Got Consent? Be SU.R.E.” Campaign’s presence on campus
Strategy 1: Table in Schine Student Center and handout giveaways (to be continued with the
tank tops next semester)
Tactic #1: Handout fliers, stickers and promote social media accounts
4. EXECUTION TIMELINE
Date Objective Outcome
1/2/2015 Have logo ready to use for
promotional materials
Logo was handed over to the
client in Adobe PDF version
(can be edited)
1/28/2015 Brainstorm and finalize what
promotional items to order
Chose to order buttons,
laptop stickers, wristbands
and stamps
2/2/2015 Work on press release and
flier for video launch party
for the #NotAskingForIt
video
Created and pitched a press
release to the Daily Orange
and the NewsHouse about
the video launch party;
designed a flier for the event
2/3/2015 Saturate the campus with the
official consent calendar for
Spring 2015
Posted two posters in
the library, at Starbucks
on Marshall Street and
in Newhouse and other
academic buildings
2/4/2015 Create a Facebook page for
the campaign
Created the Facebook
page and posted the events
calendar-began posting the
page in Facebook groups to
gain “likes”
2/9/2015 Get reporters and students to
attend the video launch party
Launched the video, handed
out giveaways, secured an
interview with Jill Sneider
and the Daily Orange
2/10/2015 Have an article in the DO
about the launch party and
the campaign
DO publishes article with
mention of the campaign
3
5. 4
2/18/2015 Establish marketing plan for
Harry Brod’s visit on March
3rd
Confirmed a social media “10
day countdown to the Harry
Brod event”
2/19/2015 Begin drafting questions for
the PSAs
Questions for the 1st PSA
approved
2/21-3/3 2015 Take pictures and create a
creative countdown strategy
for Facebook
Posted daily photos with a
countdown reminder for the
Harry Brod event and wrote a
press release for the event
2/27/2015 Prepare to shoot the first PSA Gathered the actors and
completed the filming for the
English and Spanish versions
of the PSA
3/3/2015 Plan to upload photos during
the Harry Brod event and
stamp attendees
Aided OHP volunteers with
tabeling before the event;
took pitcures to post to
Facebook
3/10/2015 Continue to post event
information on Facebook
Uploaded the event info for
“Unshading Grey”
3/18/2015 Connect with Student
Association and Promote
Take Back the Night
Connected with Paulina
Colon to help spread OHP
content. Shared the TBTN
information on Facebook
3/30/2015 Finish the end text for PSA 1
and complete script for PSA 2
PSA 1 edits completed
4/7/2015 Launch the first PSA PSA launched on OTN,
Facebook and YouTube;
coordinated a DO article with
the release
4/13/2015 Create and send out Qualtrics
survey measuring the
campaign’s campus influence
Survey distributed
4/22/2015 Close the survey and analyze
the data
Survey closed
4/29/2015 Present research findings and
promotional materials to the
OHP
Final presentation of
materials and research
8. 7
Below is an estimated invoice for the services completed by Hill Communications this
semester for the “Got Consent? Be SU.R.E.” account. The following rates correspond to typical
PR/advertising agency rates:
Research- $50 per hour
Writing- $75 per hour
Meeting time- $75 per hour per person in meeting
Brainstorming- $50 per hour per person in meeting
General account maintenance- $50 per hour
Consultation with professor- $200 per hour
Task Total Hours Total Earned
Research 12 $600
Writing 35 $2,625
Brainstorming 35 $14,000
Meeting Time 13 $7,350
Consultation w/ Professor 6 $1,200
General Account Maintenance 25 $1,250
Semester Total 126 $27,025
BUDGET
9. EVALUATION OF GOALS
The following results are from our 12 question Qualtrics survey which aimed to assess the student
body perceptions of consent, the effectiveness of our logo and slogan and how aware students were of
Got Consent? Be SU.R.E. sponsored events and videos.
This survey served as a tool to build conversation and dialgoue regarding consent on campus, while
providing our marketing team with valuable feedback.
Throughout the two weeks that the survey was live, it generated 106 responses. The survey had a total
of 12 questions that asked about if/how students have heard of the campaign, social media usage, and
overall general inquiries about sexual assault awareness and prevention.
A. Campaign Awareness:
Question 1: Have you heard of the “Got Consent? Be SU.R.E.” campaign?
Yes: 67 responses (64%) No: 38 responses (36%)
Question 2: How did you hear about the campaign?
Facebook: 54 responses (51%) Word of Mouth: 39 responses (37%) Posters: 26 responses (25%) I haven’t heard of the
campaign: 30 responses (29%)
These results signify that the majority of the survey respondents have heard of the “Got Consent? Be
SU.R.E.” campaign, and that they learned about the campaign primarily through Facebook, word of
mouth and posters around campus. This means that there is still a need to target more students and
that using social media to do so might be the most effective method.
B. Components of Consent for Sexual Activities (Question #9)
1. Freely given → 59 responses, 57%
2. Sober → 64 responses, 62%
3. Mutually Understandable Words → 91 responses, 88%
4. Mutually Understandable Actions → 82 responses, 79%
5. Enthusiastic → 49 responses, 47%
6. Informed → 67 responses, 64%
7. Voluntary → 80 responses, 77%
8. Agreed Upon by all Participants → 95 responses, 91%
9. Time of Sexual Activity → 30 responses, 29%
10. Place of Sexual Activity → 33 responses, 32%
11. Location of Sexual Activity → 33 responses, 32%
12. Specific Sexual Activity to Engage In → 56 responses, 54%
8
10. 9
The question allowed for multiple answers, which is why percentages exceed the 100% maximum. The
results show that some students still believe that the time and place of sexual activity has to do with
sexual assault (roughly 30% of them). 91% of the students acknowledge that sexual activity must be
agreed upon by all participants, a percentage that should be up to 100%, but is also 12% higher than
last semester’s results. The rest of the answers show average knowledge about what encompasses
consensual sex. This means that there is a continued need for education as the implementation of
the campaign continues.
C. Awareness of University Programs Regarding this Topic (Question #5)
• Only 27% of the respondents are “very aware” of programs
• The majority of respondents, 45%, are “somewhat aware”
• 27% of the respondents selected the option “it’s a college campus, of course there are programs targeting this
issue”
• 4% of the respondents are “unaware”
• 0 selected the option “Didn’t know the university had programs targeting this issue”
Question 4: Please select all the events you attended this semester sponsored by the “Got Consent? Be SU.R.E.
campaign:
1. Speak About It --> 4 responses, 4%
2. #NotAskingForIt Video Launch Party--> 8 responses, 8%
3. Vagina Monologues--> 7 responses, 7%
4. SU Rising--> 3 responses, 3%
5. Glow Party Dance Party--> 0 responses, 0%
6. Asking for it: The Ethics and Erotics of Sexual Consent--> 3 responses, 3%
7. Participating in the White Ribbon Campaign--> 5 responses, 5%
8. Mentors in Violence Prevention (MVP) campus-wide meeting--> 0 responses, 05
9. Take Back the Night--> 45 responses, 43%
10. Breaking the Silence to Stop the Violence--> 1 response, 1%
11. I did not attend any of these events this semester--> 50 responses, 48%
These results mean that though the majority of students are “somewhat aware” of campus
programs, there is a need to increase awareness of the programs that SU offers.
D. “Got Consent? Be SU.R.E.” Campaign
Question 10: Have you seen the PSA sponsored by the campaign?
Yes: 31 responses, 30% No: 73 responses, 70%
Question 11: Have you seen the SU #NotAskingForIt video?
Yes: 21 responses, 20% No: 83 responses, 80%
These results mean that there is a need to increase awareness of the campaign and videos throughout campus.
11. 10
Question 3: When asked about the likelihood of engaging in social media with hashtags related to this topic…
• 11% said “very unlikely”
• 14% said “unlikely”
• 12% said “somewhat unlikely”
• 18% said “undecided”
• 31% said “somewhat likely”
• 10% said “likely”
• 8% said “very likely”
These results show that when using social media, we should try to include hashtags whenever
possible to attract more students to the page and to the idea of using them themselves.
F. About sexual consent topic and programs
Question 6: When asked about whether they had attended educational programs about sexual consent, 55% of the
respondents said yes, 35% said no, and 10% said maybe.
Question 7: When asked to type in a word or phrase that comes to mind when they first think of “sexual consent”,
there were several of them that were the most common.
106 responses were gathered. Below are the most common answers to question #8:
• Yes means yes
• Yes
• No means no
• Rape
• Ask
• Sex
• Mutual
• Necessary
• Sober
F. Response to the Slogan
Question 12: Please rate how well you respond to the following slogan: “Got Consent? Be SU.R.E.” (10 being the
best, 1 being the worst)
81% of our respondents reported a “6” or above when ranking their approval of the slogan.
This means that the student perception of the “Got Consent? Be SU.R.E.” campaign is rising in satisfaction and
recognition when compared to the results of last semester’s survey. The numbers would ideally be higher than a
mean of “6” when looking at the scale of acceptance of the slogan. However, this is not a bad place to start, and if
the ideas from the campaign proposal are implemented in the upcoming semesters, it is very likely that the student
perception of the slogan will rise. Based upon the results of this survey, the main areas of improvement should be
focused on consent education (primarily what it is and what it isn’t), and getting more students to attend consent
based programming. Our results also show that the best way to increase attendence at programming is through
social media marketing. A higher rate of attendence at these programs will also reduce, and ultimately eliminate, our
other problem of a lack of consent based knowledge among the SU student body.
E. Social Media
12. 11
The following graphs represent the data collected from these surveys:
14. 13
Question 8: Please type in a word or phrase that comes to mind when you first think of sexual consent.
Mutual
No Ask
Sex Ed Yes
Necessary
Agreeing
Yes
College
Rape
Agree
No means No
Yes/no
Receive
Mutual
Rape
Yes means Yes
Rape
Enthusiam
Grey area
Yes means yes
no means no Yes
Required
Take Back the Night
Yes Means Yes
Yes Means Yes
Only Yes Means Yes
Spoken Aloud
Get it
Necessary
Necessary
Mutual agreement-verbal!
Yes
No Means No
Necessary
No
Necessary
Rape
Yes
Rape
Yes
Rape
Only Yes Means Yes
Approval
No
Men
Mutual
Spoken
No Means No
Necessary
Rape
Rape
Mutual
Respect
Yes
Unforced or Sober Yes
Yes
Yes
Yes
Men
Rape
Concern
Sober
Yes
No
Sober
Yes
No
Men
Sober
Yes
Fraternities
Yes
Yes Means Yes
Verbal and physical agreement
Safety
No Permission
It doesn’t happen enough
Mutual
Rape
A person’s right to their own body
Be SURE
Change
Yes Ask
Sober
Men
Safety Male
Necessary
Agreed
16. 15
FACEBOOK
Hill Communications created and maintained content for the “Got Consent? Be SU.R.E.”
Facebook page over the period of nine weeks.
Below are the page’s statistics as well as a snapshot of the “10 day” countdown for the client’s
future reference if they so choose to repeat it.
Total number of page “likes” as of 4/25/2015: 287
Average post “reach”: Approximately 50 people per post
**When we released the PSA, this number shot up to a post reach of: 1,034
Posts that reach the highest level of engagement: 1) video, 2) messages, 3) links
85% of our page likes are women (women represent 46% of Facebook)
14% of our page likes are men (men represent 54% of Facebook)
Recommended pages to look at for inspiration/techniques:
1) The Girl Code Movement (9,000 likes)
2) Students for Sexual Respect at NYU (1,005 likes)
3) Mentors in Violence Prevention (MVP) (2,075 likes)
10 day countdown to Harry Brod example collage
17. 16
CAMPAIGN PROPOSAL
The “Got Consent? Be SU.R.E” campaign has been fortunate enought to garner support from faculty,
SU staff and current volunteers of the Office of Health Promotion. Through these supporters, the cam-
paign has had a successful launch and has seen tremendous growth since the end of last semester. With
the future in mind, Hill Communications has a series of recommendations for the continued success of
the campaign.
The acronoym, SU.R.E., stands for Shared Understanding, Respectful, and Enthusiastic--all
aspects of the approved SU definition of consent. Due to the increase in student recognition of the
campaign, logo and slogan, it is now appropriate and essential to begin marketing the meaning of
this acronym. The more students know about the meaning of these four words, the better the goal
of increasing student consent-based knowledge will be realized. This can be accomplished in several
ways. First, the campaign must use social media to ellaborate on the meaning and purpose of these
words. Video is an incredibly useful tool for social media purposes and is more likely to be “shared”
than text-based content. Hill Communications suggests a “Person-On-The-Street” interview series in
which future members of the team can go up to people on Marshall street or other public places, and
ask people to explain what “Shared Understanding” means to them. As a thank you for their time,
“Got Consent? Be SU.R.E.” merchandise can be handed out to the best (closest answer to the OHP’s
definition) interveiwee. These videos can be done monthly and need no extra equiptment or cost
seeing as they can be filmed on any smartphone. Breaking the videos up into themes and uploading
them sequentially, i.e. the “Shared Understanding” video first, will help students begin to recognize
the words, logo, and slogan and will also help to spark consent related conversation, which the best
possible outcome.
It was previously recommended in the Fall 2014 presentation, that a stamp campaign be implemented.
This semester, the stamps were used at consent sponsored events, but Hill Communications believes
that this initiative could be taken a step further. It is still recommended by current students that the bar
stamp campaign, explained in greater detail in the Fall 2014 report, be conducted. We believe that the
conflict of interest that arises due to the definition of consent’s inclusion of the word “sober” and the
location of a bar obviously serving alcohol, is surpassed by the superceding goal of sparking consent
conversation. No alcohol would be sponsored by the campaign, only the stamps which promote
conversation at a place where the majority of students have been at some point or another in their SU
careers. Additionally, continuing to stamp the attendees of our events is within our best interest as well
as expanding our stamp efforts to Orange After Dark programs and events at the Carrier Dome.
Continued on the next page
18. 17
Our survey results reported that, of the population surveyed, 0 respondents heard about our
campaign through Twitter. That is not to say that the Twitter account is not useful, it is a very use-
ful tool for people who already are aware about the campaign. However, we believe that using a
platform such as Instagram will help attract the attention of previously unaware students. Using
Instagram will help followers see and understand the visual components of our campaign. The
“Person-On-The-Street” videos could be posted to instagram, along with clips from trending videos
or speeches that directly align with our message. Fliers for events, survivors who can inspire others,
statistics, contact information for SU resources and photos of events are just some of the examples
that Instagram could help highlight as “Got Consent? Be SU.R.E.” continues to market to the student
body.
Due to the fact that the campaign primarily launched in the spring, Hill Communications
recommends that efforts be made to introduce students, especially freshmen, to the campaign in the
fall upon their arrival to campus. As part of the dorm and campus introduction, a pamphlet with the
definition of consent, campus resources, links to our social media platforms, and of course, the logo
and slogan for “Got Consent? Be SU.R.E.” should be given to freshman so they are introduced to
the campaign right away. As a yearly “soft launch” of the campaign, we recommend tabling at Juice
Jam with consent promotional materials and tank tops. The Be Wise campaign consistantly does
promotion at Juice Jam, and it is recommended that these two campaigns team up for this event to
aid in marketing efforts.
Bringing speakers to campus is another effective marketing tool and is also a great way to educate
the student body. Hill Communications recognizes that it is difficult and exhausts many resources
to bring in speakers. However, we suggest a partnership with other colleges and universities that
will allow you to pull together resources for speakers, events and consent awareness days. Cornell
University has a very successful “SHARE” campaign which provides students with services, support,
reporting options, education, and advocacy. It might be very useful to both campaigns, faculty and
staff to work together to bring in speakers from all across the United States. Additionally, the two
campuses can “swap” and share resources from a member of faculty such as Jill Sneider or Katelyn
Cowen to present a consent-related discussion and in turn, another university could share a faculty
member with SU as well.
The “Got Consent? Be SU.R.E.” campaign has the ability to reach and connect with students that are
both familiar with the services and the educational materials of the Office of Health Promotion, and
also with those students who have yet to tap into the university’s resources. The newly redesigned
logo and slogan allows for the opportunity of re-branding and growth to promote the university’s
definition of consent and consent-based education. In summary, the survey and research results
from the Fall 2014 and Spring 2015 semesters show that events, social media tactics and promotional
materials are the most effective methods to connect with the student body. If continued efforts are
made in these areas, the “Got Consent? Be SU.R.E. campaign will continue to gain recognition and
support.
19. MEDIA PLACEMENTS
18
Got Consent? Be S.U.R.E. premieres #NotAskingForIt video
By Hanna Horvath
February 10, 2015
The Office of Health Promotion and Hill Communications put on the event, which included the
video launch and discussions with different student organizations.
Students and representatives from various student advocacy groups came together in the Schine Student Center on Monday to celebrate the
launch of the #NotAskingForIt video, which highlights the issue of sexual assault victim blaming and promotes awareness about the reality
of sexual assault. The video is part of the Office of Health Promotion’s campaign, “Got Consent? Be S.U.R.E.”
The event featured light refreshments, discussions and #NotAskingForIt videos from other schools around the country. Originating at
Wesleyan University, the purpose of the video series is to shed light on the issue of full consent and how the absence of “no” does not mean
“yes,” according to Samantha Berenstein, Public Relations senior and Account Supervisor at Hill Communications, which is a public rela-
tions firm on Syracuse University’s campus. In the video, students perform different dances to highlight that no type of dancing invites
sexual assault.
“We all want to go to a
school that believes in
having a safe community.”
-Samantha Berenstein
“Our role in this is to make people more aware of the campaign, and therefore talk more about getting consent,” Berenstein said.
Hill Communications was in charge of promoting the event and has been working closely with the Office of Health Promotion since
September. They oversaw the making of Syracuse’s own #NotAskingForIt video, created the Facebook event page, pitched to different media
and invited friends and peers to attend.
“The video was our idea to put everything together with the Not Asking For It campaign, to bring it to the SU campus,” said Mónica
Ramos, Public Relations major and Account Executive for Hill Communications.
The Office of Health Promotion has been working since the fall on the campaign, and is currently planning more events past Monday’s
launch. Victim blaming has been a recent issue on many college campuses, and the office hopes this campaign will set the record straight,
according to Jill Sneider, SU’s sexual and relationship violence prevention coordinator.
“No matter what you are wearing, where you are, who you’re with, what state of mind you are in, it is never the survivor’s fault,” Sneider
said.
Participants at the event expressed frustration with the issue of sexual assault and how it can be under-addressed by administration,
especially after the closure of the Advocacy Center at Syracuse University, said Public Relations freshman Greta Rosenblum.
“This is extremely important because sexual consent is an issue not only on college campuses but across the country,” said Rosenblum,
“People need to be aware of what they are willing to do or not do. Many people are not aware of how they may be taken advantage of.”
The event concluded with discussion about sexual assault and how it personally affects the various student groups around campus, such as
SASSE or A Men’s Issue. The groups hope to work together under this campaign in the future, said Sneider.
“We all want to go to a school that believes in having a safe community,” said Berenstein. “I think the easier it is for people to ask for
consent, the less likely sexual assault is to happen.”
20. 19
Office of Health Promotion collaborates with Syracuse University community to release series
of PSAs about consent
By Brigid Kennedy
STAFF WRITER
Students are turning to video in an effort to increase awareness about Syracuse University’s “Got Consent?” campaign for sexual
violence prevention.
The Office of Health Promotion has teamed up with Hill Communications, a student-run public relations firm, and Andy Robin-
son, a television, radio and film professor, to revamp SU’s “Got Consent?” sexual violence prevention program.
“Last semester, we conducted research to see if campus knew about ‘Got Consent?’ but they didn’t so we wanted to capitalize on
the fact that people are kind of paying attention to sexual assault more these days and relaunch the campaign,” said Samantha
Berenstein, a senior public relations major and the account manager at Hill Communications.
In an attempt to rebrand the “Got Consent” program, Hill Communications created a new slogan: “Be SU.R.E.” to accompany
the original title. The letters stand for shared understanding, respect and enthusiasm— all things necessary for consensual sex as
stated by the Office of Health Promotion. The letters S and U are bolded and stand together as a tie-in back to the Syracuse Uni-
versity campus.
As a way to further the reach and effects of the campaign, Robinson, who is also the General Manager at Orange Television
Network, reached out to Hill Communications and offered up his skills to create a series of public service announcements that
encourage open dialogue about sexual consent, the first of which launched on April 1.
While Robinson did feel that his video skills could be used to help the campaign, his main motivation behind offering up assis-
tance was much more personal than that.
“First of all, I have two daughters. They both go to school here, so it’s very much top of the mind for me,” Robinson said. “Second,
I’m just a big believer in the power of video to tell a story and I thought that it was really the right thing to do for us as the student
television network to be a part of that.”
The first PSA features a group of kids asking a series of everyday questions, like “What did you do last night?” and ends with the
question: “Do you want to have sex?”
Berenstein said the whole idea behind ending the PSA on such a blunt note is to portray asking for consent as just another every-
day question.
“The idea of this PSA and then the next PSA is more SU relatability,” Berenstein said. “The whole idea of these is to make them
timeless; the issue isn’t going to go away any time soon.”
Robinson said he would like to see universities across the country adopting the basic message of SU’s “Got Consent?” campaign
and tailoring it to fit their own students.
The PSAs will be posted to the campaign’s Facebook page and the Office of Health Promotion’s Twitter account, as well as be
broadcasted on the Orange Television Network. The next PSA is due for release around the time of MayFest.
“What happens to students who are subjected to violence is a life-changing event, and if we can get a message out to students to
behave in a way that’s appropriate, it could have a life-changing impact for somebody,” Robinson said.
21. 20
PSA SERIES
Hill Communications set out to direct and film two PSAs for the “Got Consent? Be SU.R.E.”
campaign for the Spring 2015 semester. Professor Andy Robinson, the general manager
of Orange Television Network, graciously donated his time and expertise in directing and
in television production, to film, edit, produce and air the first PSA on Orange Television
Network. The first PSA set out to show different students asking everyday questions in both
English and Spanish. The last question of the campaign was a male student asking “Do you
want to have sex?” and the text overlay that appeared afterwards displayed the message, “It’s
just another question. Without asking you don’t have consent.”
The first PSA in both English and Spanish has garnered approximately 2,303 Facebook views
as of April 25, 2015. The PSA has also been running across Orange Television Network and
has reached the SU audience since the beginning of April.
Plans for the second PSA to be filmed are set for the beginning of the Fall 2015 semester.
Below you will find the script for the second PSA which seeks to showcase the SU campus
by shooting on location at popular student hangouts and having students ask questions that
could be used in both sexual and platonic situations. Its message seeks to showcase that it is
normal and encouraged to ask questions during sex, and that the most important question of
all is asking the person for consent.
22. 21
Location 1:
J. Michaels or 315 Thrift Store:
1) Is this comfortable? (trying on sweater)
2) What do you think about this? (holding up an outfit)
Location 2:
Car:
1) Are we going too fast? (driving up a street on campus)
2) Do you want to stop? (pulling up alongside Varsity)
Location 3:
Apartment:
1) Can you take those off? (boots in an apartment?)
2) Do you want this on? (light switch)
Location 4:
Restaurant or campus café:
1) Do you want to try something different? (asking someone about the menu or waiter asking
someone if they would like something different)
2) Is this hot? (Holding hot sauce)
End Text:
Consent is sexy.
>>new screen: Sponsored by Got Consent? Be SU.R.E. and supported by (same offices as before)
Script for Second PSA:
23. 22
To Jill, Katelyn, and the whole Office of Health Promotion staff and student volunteers,
It has been a pleasure to work on such a meaningful and empowering campaign. Hill
Communications has benefited from learning so much from your office, and our team members
feel grateful to learn more about how to be respectful and informed adults. We hope that the results,
projects, graphics and recommendations given during the Fall 2014 and Spring 2015 semesters,
help you to continue to build upon a great campaign with an even more impactful message. The
mutual feedback between OHP and Hill Communications has allowed this campaign to thrive and
work with the national conversation regarding sexual assault awareness and consent education to
involve and inspire more of Syracuse University’s students to be aware of their actions and look out
for others. We hope that any work done on our part, can help compliment all the amazing services
provided by your office for the safety and wellbeing of the SU community. Thank you for such a
great two semesters and hopefully, just a beginning to a strong and beneficial relationship to come.
Best,
Samantha and the Fall & Spring Hill Communications team
2015 PRSSA Awards-Hill Communications Best Account Winner Spring 2015
