From the Distilled Live meetup on 2 February 2017.
A guide to how we shouldn't take received SEO best practices for granted, and how we can double check received wisdom with empirical evidence.
24. 1. GA gives you accurate user data
2. Rank tracking tools will tell you your
rankings for given keywords
3. Google is smart enough to do your
legwork for you
25. 1. GA gives you accurate user data
2. Rank tracking tools will tell you your
rankings for given keywords
3. Google is smart enough to do your
legwork for you
32. 1. GA gives you accurate user data
2. Rank tracking tools will tell you your
rankings for given keywords
3. Google is smart enough to do your
legwork for you
43. 1. GA gives you accurate user data
2. Rank tracking tools will tell you your
rankings for given keywords
3. Google is smart enough to do your
legwork for you
44. We used to think that we need to
optimise a page for every possible
keyword
45. Now we think that exact keywords don’t
matter - Google will work things out…
46. I did some research...
dis.tl/keyword-synonyms
10 sets of 10 close synonym keywords
47. I did some research...
dis.tl/keyword-synonyms
10 sets of 10 close synonym keywords
On average only 60% of results are shared between top 10 results