Recruitment marketing is when organizations compete for talented job candidates. As the economy has improved and companies are hiring more, they are facing competition for a small number of qualified people. Companies are using various strategies like improving their culture, benefits, job descriptions, and investing in recruitment technology to market themselves to candidates and try to win their favor in the talent arms race.

1. What is
recruitment
marketing?
By: Sal Trifilio

2. Let’s get
right into it

3. The
economy
is finally
back ...

4. (Bye Great
Recession)

5. … and companies are
finally hiring again.

6. And they’re hiring a lot.

8. They need talented
people like you ...

9. to help move initiatives forward …

10. initiatives that have been
on the backburner for …

11. IDK ...

13. Just kidding…
But, in all honesty, some of these
initiatives are seriously old.

14. Anyway, chances
are, you already
have a job ...

15. … or are looking at
a similar job at a
similar company.

16. Recruitment
marketing is when
organizations
compete with one
another

17. For you the talent

18. Because …

20. there’s also a
skills gap

22. That means
there are a lot of
jobs that not
many people are
qualified for.

23. Which means
many companies
are competing ...

24. … for a small
number of talented
people like you.

25. It’s a job-
seekers
market.

26. So what are
companies doing to
win your favor?

27. They’re revamping
their company
culture ...

28. providing
better
benefits

29. positioning
themselves better
with creative job
descriptions

30. and above all else ...

31. They’re investing in the latest
recruitment marketing technology...

32. Like the
technology
we’ve created at

33. to make sure their
jobs are getting …

34. in front of talented people like you.

35. So what is recruitment marketing?

36. it’s a talent arms race ...

37. and it’s companies marketing
themselves to you …