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Gamificación para motivar 
al paciente 
Luis Fernández Luque, PhD 
Co-fundador de Salumedia.com (Sevilla) 
Investigador en Norut (Noruega) 
18 Nov 2014, Madrid #Wearable2014
Índice 
1 Sexo2 S eguro Diabetes Conclusiones 
3 4 Ejercicio 
Físico 
#Wearable2014 
18 Nov 2014, Madrid
GameUpProject.eu 
18 Nov 2014, Madrid #Wearable2014 
Social Cognitive Theory (Bandura 
1986) – Works! 
The Theory of Planned Behaviour 
(Ajzen 1991) – Works! 
Five stage of changes (Prochaska 
1997) – doesn’t work.
GameUpProject.eu 
18 Nov 2014, Madrid #Wearable2014
18 Nov 2014, Madrid #Wearable2014
Índice 
1 Sexo2 S eguro Diabetes Conclusiones 
3 4 Ejercicio 
Físico 
#Wearable2014 
18 Nov 2014, Madrid
Sjekkdeg.no 
18 Nov 2014, Madrid #Wearable2014
Sjekkdeg.no 
E Gabarron, Avatars using computer/smartphone mediated communication and social networking in prevention of 
sexually transmitted diseases among North-Norwegian youngsters BMC Medical Informatics and Decision 
Making 2012, 12:120 
18 Nov 2014, Madrid #Wearable2014
Sjekkdeg.no 
Web Data Analytics 
E Gabarron, Avatars using computer/smartphone mediated communication and social networking in prevention of 
sexually transmitted diseases among North-Norwegian youngsters BMC Medical Informatics and Decision 
Making 2012, 12:120 
18 Nov 2014, Madrid #Wearable2014
Sjekkdeg.no 
18 Nov 2014, Madrid #Wearable2014
Índice 
1 Sexo2 S eguro Diabetes Conclusiones 
3 4 Ejercicio 
Físico 
#Wearable2014 
18 Nov 2014, Madrid
18 Nov 2014, Madrid #Wearable2014
18 Nov 2014, Madrid #Wearable2014
https://myglu.org/articles/big-blue- 
test-results 
18 Nov 2014, Madrid #Wearable2014
Diabetes Diary 
©Eirik Arsand telemed.no/UNN 
18 Nov 2014, Madrid #Wearable2014 
http://www.telemed.no/diabetes-and-self-management. 
4982935-162159.html
Diabetes Diary 
©Eirik Arsand telemed.no/UNN 
18 Nov 2014, Madrid #Wearable2014 
CADMOS – Connecting Children and Adolescents with 
Type 1 Diabetes in Rural Areas in North Norway through 
Mobile Phone-Based Social Video Games 
Spill og lær med diabetesvenner. (Helse og 
Rehabilitering funded).
Diabetes Diary 
©Eirik Arsand telemed.no/UNN 
18 Nov 2014, Madrid #Wearable2014
Índice 
1 Sexo2 S eguro Diabetes Conclusiones 
3 4 Ejercicio 
Físico 
#Wearable2014 
18 Nov 2014, Madrid
Conclusiones 
• Más jugadores => Big Data 
• Más dispositivos => More Data 
• Crecimiento de Apps multi-dispositivo 
(gamificación ubiqua) 
• Grandes fracasos, por no tener en cuenta: 
i) problema de salud, ii) población objetivo, 
iii) técnicas de juegos 
18 Nov 2014, Madrid #Wearable2014
Gracias 
Luis Fernandez-Luque, PhD 
@luisluque 
www.salumedia.com 
18 Nov 2014, Madrid #Wearable2014

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Gamificación para motivar al paciente

  • 1. Gamificación para motivar al paciente Luis Fernández Luque, PhD Co-fundador de Salumedia.com (Sevilla) Investigador en Norut (Noruega) 18 Nov 2014, Madrid #Wearable2014
  • 2. Índice 1 Sexo2 S eguro Diabetes Conclusiones 3 4 Ejercicio Físico #Wearable2014 18 Nov 2014, Madrid
  • 3. GameUpProject.eu 18 Nov 2014, Madrid #Wearable2014 Social Cognitive Theory (Bandura 1986) – Works! The Theory of Planned Behaviour (Ajzen 1991) – Works! Five stage of changes (Prochaska 1997) – doesn’t work.
  • 4. GameUpProject.eu 18 Nov 2014, Madrid #Wearable2014
  • 5. 18 Nov 2014, Madrid #Wearable2014
  • 6. Índice 1 Sexo2 S eguro Diabetes Conclusiones 3 4 Ejercicio Físico #Wearable2014 18 Nov 2014, Madrid
  • 7. Sjekkdeg.no 18 Nov 2014, Madrid #Wearable2014
  • 8. Sjekkdeg.no E Gabarron, Avatars using computer/smartphone mediated communication and social networking in prevention of sexually transmitted diseases among North-Norwegian youngsters BMC Medical Informatics and Decision Making 2012, 12:120 18 Nov 2014, Madrid #Wearable2014
  • 9. Sjekkdeg.no Web Data Analytics E Gabarron, Avatars using computer/smartphone mediated communication and social networking in prevention of sexually transmitted diseases among North-Norwegian youngsters BMC Medical Informatics and Decision Making 2012, 12:120 18 Nov 2014, Madrid #Wearable2014
  • 10. Sjekkdeg.no 18 Nov 2014, Madrid #Wearable2014
  • 11. Índice 1 Sexo2 S eguro Diabetes Conclusiones 3 4 Ejercicio Físico #Wearable2014 18 Nov 2014, Madrid
  • 12. 18 Nov 2014, Madrid #Wearable2014
  • 13. 18 Nov 2014, Madrid #Wearable2014
  • 15. Diabetes Diary ©Eirik Arsand telemed.no/UNN 18 Nov 2014, Madrid #Wearable2014 http://www.telemed.no/diabetes-and-self-management. 4982935-162159.html
  • 16. Diabetes Diary ©Eirik Arsand telemed.no/UNN 18 Nov 2014, Madrid #Wearable2014 CADMOS – Connecting Children and Adolescents with Type 1 Diabetes in Rural Areas in North Norway through Mobile Phone-Based Social Video Games Spill og lær med diabetesvenner. (Helse og Rehabilitering funded).
  • 17. Diabetes Diary ©Eirik Arsand telemed.no/UNN 18 Nov 2014, Madrid #Wearable2014
  • 18. Índice 1 Sexo2 S eguro Diabetes Conclusiones 3 4 Ejercicio Físico #Wearable2014 18 Nov 2014, Madrid
  • 19. Conclusiones • Más jugadores => Big Data • Más dispositivos => More Data • Crecimiento de Apps multi-dispositivo (gamificación ubiqua) • Grandes fracasos, por no tener en cuenta: i) problema de salud, ii) población objetivo, iii) técnicas de juegos 18 Nov 2014, Madrid #Wearable2014
  • 20. Gracias Luis Fernandez-Luque, PhD @luisluque www.salumedia.com 18 Nov 2014, Madrid #Wearable2014