iExcel-Interactive Work-Books is an unique path-breaking solution to assist students preparing for competitive exams. The first of the product is designed for students preparing for Engineering entrance exams in Karnataka
2. Currently over 140,000 students take up CET & ComedK Entrance
exams in Karnataka
Karnataka has over 208 Engineering colleges
Students aim for good ranking to get into good colleges
Students have access to study materials, CET Coaching classes
and on-line tests to assist in CET preparation
Support available to students are limited to - content delivery and
tests and assessments
The major gap in the current approach is, non-availability of
personalized feed-back and performance analysis to student
Preamble CET-Engineering
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3. “Do You Know What you don’t Know”
iExcel is an Interactive work-book designed to provide
comprehensive support to students preparing for competitive exams
iExcel-CET Engineering is the first of its kind product in the market, for
students preparing for Karnataka CET & ComedK Engineering
The solutions blends - conventional form of assessment and
technology assisted evaluation, delivering higher value to students
iExcel provides pointed feed-back on areas the students need to
improve at a topic/sub-topic level, after every test
The performance will be tracked on an on-going basis and help
students to achieve improved consistency in performance.
iExcel- Solution to current gaps
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4. Assessment Evaluation Report Feedback &
Student uploads Student gets a Remediation
Student get
assessed By- the answers on- comprehensive The report acts
topic through line for report by- like a
set of well evaluation after question/ remediation plan
designed work- every topic/sub-topic “do you know
assessment on areas which what you don’t
books need know” along with
improvement Performance
Monitoring
iExcel- 4 Step Approach
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5. Your Passport to Success
A set of 10 topic-wise work-books and 5 CET Mock tests
Over 1000 well-designed questions in each subject
Physics Chemistry Mathematics
Comprehensive coverage of Syllabus
Assessments in conventional format
On-line Evaluation for Quality and personalized feedback report after
every test
Performance Tracker for continuous performance tracking
Log on to www.iexcel.co.in
iExcel-Product Offering
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7. The Solution is positioned as a support material, for students, preparing for
Karnataka CET & ComedK exams - 2012
The solution USP approach - the “Interactive work-books” is first of its kind
in Indian market
iExcel fills the major gap in the current scenario, by providing
comprehensive and personalized feedback after every test
Monitors and tracks the performance on an on-going basis
Very cost effective and affordable solution
iExcel- Product Positioning
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8. iExcel Solution will be sold in 2 formats:
◦ Retail –direct to students,
◦ Institutional Sales- to colleges, Tuition centers
The Retail Students are reached through direct marketing campaign
in front of colleges, tuition centers and other prominent locations
Institutional sales – Colleges and tuition centers are approached
with a value proposition by providing:
◦ Comprehensive student report
◦ Student wise performance report
◦ Group performance report
◦ Most common mistakes by students after every test with remediation
iExcel- Market Positioning
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