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Salesforce für Marketing - Basecamp Zurich 2019

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Salesforce für Marketing - Basecamp Zurich 2019

  1. 1. Salesforce für Marketing Bieten Sie ihren Kunden eine konsistente, personalisierte Customer Journey über alle Touchpoints hinweg? Eric Schwaninger, RVP Sales Etienne Doehler, Lead Solution Engineer
  2. 2. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
  3. 3. Neue Technologien verändern die Erwartungen der Konsumenten 79% der Konsumenten sagen, dass die Kundenerfahrung genauso wichtig ist wie das eigentlich gekaufte Produkt Source: "State of the Connected Customer," Salesforce Research
  4. 4. Aktuelle Herausforderungen im Marketing Unternehmen Konsumenten erwarten konsistente Interaktionen über alle Kanäle hinweg 75% Silos abbauen Daten verantwortungs- bewusst nutzen Quelle: "State of the Connected Customer," Salesforce Research In Echtzeit mit Kunden interagieren
  5. 5. Customer Success Platform Die Plattform für Kundeninter- aktionen Vernetzen Sie sich mit Ihren Kunden auf neue Art und Weise.
  6. 6. Elisa Fährmann E-Mail Marketing Manager Thomas SaboInteraktionen während der gesamten Journey E-Mail und Mobile Messaging | Email & Mobile Studio Marketing Orchestration | Journey Builder Smarte Personalisierung Management von Interaktionen in Echtzeit | Interaction Studio Marketing Intelligence | Datorama Web Analytics | Google Analytics 360 Online-Werbung und Social Media | Advertising u. Social Studio Lernen Sie Ihre Kunden kennen Management und Teilen von Daten | Audience Studio u. Data Studio NEU NEU NEU Salesforce für B2C Marketing Marketing 26% Höherer ROI* Basierend auf der weltweit führenden CRM-Plattform *Im Durchschnitt erzielte Verbesserungen in Prozent laut einer Umfrage unter Salesforce Kunden Quelle: Salesforce Customer Success Metrics Survey von 2015-2017 unter mehr als 7.000 zufällig ausgewählten Kunden. Die Anzahl der Antworten variiert pro Kunde. .
  7. 7. Email Studio • Schnelle Kampagnenausführung • Gezieltere E-Mails • Mehrdimensionale Segmentierung • Ansprechende Inhalte Senden Sie personalisierte E-Mails mit Top-Ergebnissen Steigerung der E-Mail Conversion Rate mit E-Mail Studio Forrester 50 %
  8. 8. Journey Builder • Achten Sie auf Signale des Kunden • Vernetzen Sie das gesamte Kundenerlebnis • Automatisieren Sie Interaktionen • Optimierung durch laufende Analysen 73 % erfolgreicher Marketingexperten sagen, dass eine Customer Journey die Kundenbindung stärkt Salesforce State of Marketing Erstellen Sie personalisierte Customer Journeys
  9. 9. Social Studio • Umfassende Social-Marketing-Plattform • Vernetzung mit Social Media • Automatisierung und Einblicke gewinnen mithilfe von KI • Koordination über das Command Center 67% der Verbraucher haben schon einmal die Social Media-Seite eines Unternehmens für den Kundensupport genutzt J.D. Power and Associates 2013 Social Media Benchmark Study Markenbotschafter gewinnen durch beobachten, veröffentlichen und interagieren
  10. 10. 47 % höhere Interaktion bei Werbung mit CRM Advertising Studio Sichere Nutzung Ihrer Kundendaten Nutzen Sie Ihre CRM-Daten für wirkungsvolle Anzeigen auf Google, Facebook und Online-Anzeigen Vernetzung mit der Customer Journey Vernetzen Sie Ihre Werbeaktivitäten mit Aktionen aus Marketing, Vertrieb und Kundenservice Integrierte Lead-Generierung Stimmen Sie Anzeigen mit Nuturing-Programmen und Vertriebskativitäten ab Ausbau von Datenbeständen Kombinieren Sie Ihre Daten aus CRM und Salesforce DMP, um mehr Wirkung mit Ihren Anzeigen zu erzielen. Nutzen Sie CRM für leistungsstarke personalisierte Werbung
  11. 11. • Eine Sicht auf alle marketingrelevanten Daten • Visualisierung KI-gestützter Einblicke • Ein Reporting über alle Kanäle und Kampagnen • Nächste Schritte einleiten, um zusammen den ROI zu steigern Datorama Für plattformübergreifende Marketing Intelligence NEU
  12. 12. Demo

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