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TOP TIPS FOR
PITCH WRITING
Leading advice from experts &
pitch competition winners
10
“Use this as an
opportunity to refine why
you exist and how you
make your customer’s life
easier. Not only will this
resul...
“I look for founders with
a relevant personal
connection and unique
capabilities for the
mission their company
is on, as w...
“We’re looking for entrepreneurs who
are ‘thinking big’ and who have bold
plans to go after large market
opportunities. Bi...
“Pitch decks shouldn’t
have 500 slides. Your
slides should guide the
audience in a five-
minute journey. Give
me a reason ...
“Never lose sight of who is
listening when you’re making
a pitch. Your vision can be
flawless, but it also has to
matter t...
“A great pitch tells a story
about the problem you are
trying to solve, how you will
solve it and why you are
the right te...
“A perfect pitch inspires hope in
what’s possible and a belief in
what’s achievable. And it doesn’t
matter if the objectiv...
“Just in the process of
continually getting
feedback from people,
you get a feel for what
people react to, and it’s
not al...
“You have to anticipate
difficult questions and
have the answers ready
— or at the very least,
demonstrate that you
are in...
“I’m drawn into pitches that have an
authentic quality to them, and are
delivered in a way that shows the
founder lives an...
NOVEMBER 7, 2017:  Pitch your way to $250K 
Apply now for an opportunity to participate in #Dreampitch at #DF17
APPLY BY O...
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Top 10 Pitch Writing Tips

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How to sell others on your startup vision — according to leading venture capitalists and pitch competition winners

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Top 10 Pitch Writing Tips

  1. 1. TOP TIPS FOR PITCH WRITING Leading advice from experts & pitch competition winners 10
  2. 2. “Use this as an opportunity to refine why you exist and how you make your customer’s life easier. Not only will this result in a compelling pitch, but it will be a motivating reminder of the very reason you embarked on your entrepreneurial journey.” Tip #1 START WITH THE 'WHY.' G L E N N E L L I O T T CEO of PractiFI PitchComp winner, 2017
  3. 3. “I look for founders with a relevant personal connection and unique capabilities for the mission their company is on, as well as unique technology and insight into a large potential addressable market.” Tip #2 SHARE YOUR MISSION. A I L E E N L E E Founder and Partner Cowboy Ventures
  4. 4. “We’re looking for entrepreneurs who are ‘thinking big’ and who have bold plans to go after large market opportunities. Big ideas, especially when tied to a broader sense of mission and purpose, have the power to inspire both financial capital and human talent, the two key ingredients for building a business.” Tip #3 PAINT YOUR VISION. J O S H S T E I N Partner, DFJ
  5. 5. “Pitch decks shouldn’t have 500 slides. Your slides should guide the audience in a five- minute journey. Give me a reason and keep me looped in. Don’t drag it out.” Tip #4 KEEP IT SIMPLE. S C O T T K I T U N CEO, Technori
  6. 6. “Never lose sight of who is listening when you’re making a pitch. Your vision can be flawless, but it also has to matter to the person hearing it. Make sure that you’re hitting hard and fast on what matters most to your listener — and, of course, speaking their language.” Tip #5 KNOW YOUR AUDIENCE. L E Y L A S E K A EVP, AppExchange
  7. 7. “A great pitch tells a story about the problem you are trying to solve, how you will solve it and why you are the right team to do it. But, most importantly, it should convey the passion the entrepreneurs have for their idea.” Tip #6 CONVEY PASSION. S C O T T R A N E Y Partner, Redpoint Ventures
  8. 8. “A perfect pitch inspires hope in what’s possible and a belief in what’s achievable. And it doesn’t matter if the objective is massive or minuscule—it just has to be important.” Tip #7 BE INSPIRING. S T E V E J A C O B S O N CEO & Co-Founder, Appinium Dreampitch Finalist, 2016
  9. 9. “Just in the process of continually getting feedback from people, you get a feel for what people react to, and it’s not always what you expected would be the thing that would get someone to nod his or her head.” Tip #8 GET FEEDBACK. T E D B R O W N CEO & Co-Founder, Digital Onboarding Dreampitch Winner, 2017
  10. 10. “You have to anticipate difficult questions and have the answers ready — or at the very least, demonstrate that you are in the process of searching for the answer.” Tip #9 ANTICIPATE QUESTIONS. N A T A L I E K A M I N S K I CEO & Founder, goBaby
  11. 11. “I’m drawn into pitches that have an authentic quality to them, and are delivered in a way that shows the founder lives and breathes their company. It’s also prudent to highlight your traction without sugarcoating or embellishing, since most investors can see through smoke and mirrors relatively easily.” Tip #10 DON'T SUGARCOAT. A R L A N H A M I L T O N Founder, Backstage Capital
  12. 12. NOVEMBER 7, 2017:  Pitch your way to $250K  Apply now for an opportunity to participate in #Dreampitch at #DF17 APPLY BY OCT 1: go.appexchange.com/Dreampitch-DF17

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