Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

The Perfect YouTube Video

1.778 Aufrufe

Veröffentlicht am

Veröffentlicht in: Business

The Perfect YouTube Video

  1. 1. Blueprint for the Perfect Video Title: Pick big topics and use golden keywords to expand your reach. The title should be catchy and easy to read. Consider framing the title as a question. Tip: Frontload keywords if you can so they aren’t Poster Frame: truncated when shared on social channels. Annotations: Big enticing visual Use Annotations to to get people to help people watch the video. navigate the video, VIDEO TITLE drive engagement, Tip: Make it 16:9 and create CTAs . resolution, 640 Subscriber to Channel pixels minimum, Tip: YouTube now 2MB max file size has the option of external links within annotations. Video Length:   Keeping it under 2 Timely Promotion: minutes is ideal. External Links Get as many views Like This Video? Chapters as possible in the Tip: For longer first 24 hours. videos consider Promote it on social, adding annotations SHARE BUTTONS get it embed, & fuel or breaking it up into it with advertising. shorter segments. Tip: 20% of video DESCRIPTION production costs Description: should be spent on Should complement advertising. the title without TAGS repeating copy. Tags: Include SEO What are the keywords. keywords that are COMMENTS going to give you Tip: Including a link the search traffic? in the first 140 characters so you Tip: Better to do have a CTA above RELATED VIDEOS fewer big bets, than the fold. lots of small. Playlists and Related Videos: Comments and Moderation: If you include this video in a series playlist the first Set the ton by leaving the first comment. Ask a set of recommendations will be from that playlist. question or solicit feedback to get people talking. Tip: Optimizing series playlists and Tip: The more likes and comments you can recommendations increases views. generate the more interesting the video looks.Blueprint was inspired by a post to business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training

×