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Social Media Week Highlightspowered by     &
Social Demographics for SMW12                             new york                               london                   ...
78% more Social Mentions for SMW123,5003,0002,5002,0001,5001,000 500   0 Feb 12   Feb 13   Feb 14   Feb 15   Feb 16       ...
Top Topics Mentionedsocial media marketing     media technology   facebook   business   bloggingphotography     miami    t...
Top Influencers        @steffsez     @arshtcenter@jamesbrowninmia       @nvollten          @borja@socialmediaweek@brendale...
#SMW12 Conversation Cloud
Top 5 Cities
#SMWNYC56% Female    44% Male                   43% 25-34 yrs old                                             Top Influenc...
#SMWLDN49% Female    51% Male                       46% 25-34 yrs old                                              Top Inf...
#SMWTO60% Female   40% Male                       37% 35-44 yrs old                                             Top Influe...
#SMWMIAMI59% Female     41% Male                     47% 35-44 yrs old                                             Top Inf...
#SMWSP48% Female   52% Male                    51% 25-34 yrs old                                          Top Influencers ...
Methodology   SMW11 vs. SMW12 analysis time frame: Feb 6 – Feb 11, 2011 vs. Feb 12 – Feb 17, 2012    (5pm PST)   SMW12 a...
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Analytics Highlights from Social Media Week 2012

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Analytics Highlights from Social Media Week 2012

  1. 1. Social Media Week Highlightspowered by &
  2. 2. Social Demographics for SMW12 new york london toronto miami sao paulo washington dc hong kong tokyo paris singpore san francisco hamburg 0 5,000 10,000 15,000 20,000 25,000 Social mentions 53% Female 47% Male 40% 25-34 yrs old
  3. 3. 78% more Social Mentions for SMW123,5003,0002,5002,0001,5001,000 500 0 Feb 12 Feb 13 Feb 14 Feb 15 Feb 16 Feb 17 SMW12 SMW11 79,910 social mentions of SMW11 142,348 social mentions of SMW12
  4. 4. Top Topics Mentionedsocial media marketing media technology facebook business bloggingphotography miami toronto 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Social mentions
  5. 5. Top Influencers @steffsez @arshtcenter@jamesbrowninmia @nvollten @borja@socialmediaweek@brendaleguisamo @chinwag @celialacy @npointsocial 0 200 400 600 800 1,000 1,200 Social mentions
  6. 6. #SMW12 Conversation Cloud
  7. 7. Top 5 Cities
  8. 8. #SMWNYC56% Female 44% Male 43% 25-34 yrs old Top Influencers @Orcintl @growsocialseeds @saatchiwellness @bubblelounge @rrobinson @skoeld @olason @24041912 @kiran_6829 @ajohurley 0 50 100 150 200 250 300 350 Social Mentions
  9. 9. #SMWLDN49% Female 51% Male 46% 25-34 yrs old Top Influencers @celialcy @lesainteloise @lauraandrew @goldennotebook @npointsocial @chinwag @goddesscupcakes @julie_payette @cliicnextplz @joeybenyoav 480 490 500 510 520 530 540 Social mentions
  10. 10. #SMWTO60% Female 40% Male 37% 35-44 yrs old Top Influencers @hbrexchange @cwrawls3 @annsatterfield @catmangan @ronalvesteffer @smwto @_mattmacdonald @adsonlinkedin @kendrataylor 150 160 170 180 190 200 Social mentions
  11. 11. #SMWMIAMI59% Female 41% Male 47% 35-44 yrs old Top Influencers @steffsez @arshtcenter @jamesbrowninmia @nvollten @borja @brendaleguisamo @beckyc0320 @ceseco @nateforant @roblower6 0 200 400 600 800 1,000 1,200 Social mentions
  12. 12. #SMWSP48% Female 52% Male 51% 25-34 yrs old Top Influencers @repsaude @aldairqueirozgo @luizteofilo @downtowngoiania @15vanderlan @games2learn @casadosaber @puc_sp @casadasrosa @g4c_br 0 100 200 300 400 Social mentions
  13. 13. Methodology SMW11 vs. SMW12 analysis time frame: Feb 6 – Feb 11, 2011 vs. Feb 12 – Feb 17, 2012 (5pm PST) SMW12 analysis time frame: Feb 12 – 17, 2011 The SMW Radian6 profile includes the following keywords: “smw11” “smwsf” “smw12” “smwhamburg” “smw” “smwhk” “social media week” “smwsp” “socialmediaweek” “smwnyc” “smwtok” “smwldn” “smwdc” “smwto” “smwmiami” “smwparis” “smw_sg”

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