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Salesforce1 World Tour London: Salesforce1 Platform: Building Next Generation Apps, IT and Devices

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The Salesforce1 Platform is delivering exciting new capabilities designed to meet our customers' requirements for their business-critical enterprise apps. Join our Platform leaders and key customers to hear how you can embrace these technologies to innovate and move faster than your competition. Learn how to build connected apps for the next generation of devices and bring your entire organization closer to your customers, partners, and products.

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Salesforce1 World Tour London: Salesforce1 Platform: Building Next Generation Apps, IT and Devices

  1. 1. Salesforce1 Platform Build Next Gen Apps. Lead Next Gen IT. Scott Holden VP. Platform Marketing @scottiholden
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information   The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender
  3. 3. Connect with your customers in a whole new way
  4. 4. In the Internet of Customers, Apps Connect Everyone & Everything Connected Employees Connected Products Social Mobile Cloud Connected Partners Connected Customers Customer
  5. 5. Trunk Club CONSUMER FASHION APP Honeywell CONTRACTOR APP Zimmer PRODUCT CATALOG APP Virgin America Academy of Art STUDENT SCHEDULING APP Time Warner Cable FIELD SALES APP Build Next Gen Apps. Lead Next Gen IT.
  6. 6. Honeywell Connects Thermostats, Homeowners and Contractors with Next Gen Apps Connected Thermostats Connected Homeowners Connected Contractors Connected Employees Homeowner
  7. 7. Most Companies Struggle to Build Mobile Apps Mobile Apps Are Critical Mobile Apps Deployed 60% 40% 20% App Gap Less than 1/2have deployed apps PercentofRespondents 2013 Study of 1,300 Global Executives “The State of the Customer-Led Economy” Complexity of Form Factors Limited Number of Developers Multiple Operating Systems Multiple Platforms
  8. 8. It Takes Too Long to Build Apps on Legacy Platforms buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app Legacy Platforms 6-12 Months? Idea App
  9. 9. Salesforce1 Platform is the Fastest Path from Idea to App AppIdea build app Idea buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app Legacy Platforms App 6-12 Months?
  10. 10. The World’s #1 Cloud Platform The Fastest Path From Idea To App
  11. 11. The Salesforce1 Platform Connecting the Next Generation of Apps, Devices, and Customers Platform Salesforce1 Platform APIs Salesforce1 App Force.com Heroku1 ExactTarget Fuel Sales Cloud Service Cloud Marketing Cloud AppExchange Custom Apps Salesforce1 Platform Services
  12. 12. Our Customers Are Building Apps Faster Than Ever +43% Increase in Coding Productivity +52% Faster System TestingDecrease in IT Costs +46% Faster Integration +45% +52% Faster Design +55% Faster Configuration +58% Faster Deployment Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.
  13. 13. Multi-tenant Infrastructure Unbreakable Customizations Automatic Upgrades 6BLines of Apex Code 500M API Calls Per Day, 28 Versions 15MCustom Database Tables 12M Visualforce Pages Customizations & Integrations Automatically Upgraded 42 Major Releases Single Code Base and Shared Infrastructure Lead the Next Gen IT with a Future-Proof Cloud Platform
  14. 14. Top Three Ways to Innovate on the Salesforce1 Platform Connect Everything Automate Processes with Employee Apps Build Innovative Customer Apps 1 2 3
  15. 15. A New Breed of Apps are Transforming Industries
  16. 16. These Apps Connect Two Critical Elements Personalized RemembersYourPreferences Beautiful Inspiringdesign Immediate No lags or emails Customer Insight PredictCustomerNeeds Customer Engagement Business Process Real-time Workflow AutomateEmployeeResponses Marketing Continuouslybuildyourbrand
  17. 17. Integrating These Two Technologies To Build Customer Apps Is Hard Business Process TechnologyCustomer Engagement Technology Open Source Stacks Rapid Iteration Consumer Internet Scale Customer Data Dashboards and Reporting Workflows and Approval
  18. 18. Only Two Types of Companies Have Succeeded Fortune 100Startups Build from the ground up Hire top developer talent Rely on open source frameworks Build Massive IT Resources Hire Expensive Consultants Rely on Cumbersome Integration Tools
  19. 19. What if it was Easy for Every Company to Build Connected Customer Apps?
  20. 20. Employee AppsCustomer Apps Introducing: Salesforce1 Heroku Connect Connect Your Customer Engagement Apps with Your Business Process Salesforce1 Heroku Connect Integrate your Business ProcessEngage your Customers
  21. 21. Adam Gross VP of Product, Heroku
  22. 22. Dylan Steele Platform Product Marketing
  24. 24. Ray McDermott Chief Enterprise Architect
  25. 25. All Your Employees Can Now Build Apps Fast Develop, package and instantly deploy apps Access rich APIs and frameworks Code in your favorite language: Ruby, Java, Node, Apex Add fields, design layouts, and manage users with clicks Point-and-click workflow & business logic Drag-and-drop reports and dashboards Programmatic Dev for Coders Visual Dev for Business Analysts
  26. 26. Customers Have Built Employee Apps Across Every Department Human Resources Employee Collaboration Employee Intranet Recruiting & Stock Plans Recruiting Healthy Workplace Employee Intranet 60 HR Apps + Social Intranet Employee Intranet Operations Asset Management Product Lifecycle Management Inventory Management Field Services Field Services Field Inspections Brand Auditing Marketing Social Intranet Event Management Franchise Websites Social Intranet Deliveries Budgeting Marketing Collaboration Franchise Management Event Management Found from website recreated PMS
  27. 27. Matthew Glover Change Delivery Manager