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Salesforce Essentials Dubai - Keynote presentation

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Connect with your customers in a whole new way. Learn how to become a customer company and transform your organization

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Salesforce Essentials Dubai - Keynote presentation

  1. 1. Robin FisherRegional Vice Presidentrfisher@salesforce.comConnect With Your Customers In A Whole New Wayie.linkedin.com/in/fisherrobin
  2. 2. Robin FisherRegional Vice Presidentrfisher@salesforce.comConnect With Your Customers In A Whole New Wayie.linkedin.com/in/fisherrobin
  3. 3. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statements other thanstatements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operating losses,possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of oursecurity measures, the outcome of any litigation, risks associated with completed and any possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,and motivate our employees and manage our growth, new releases of our service and successful customer deployment, ourlimited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual reporton Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.These documents and others containing important disclosures are available on the SEC Filings section of the InvestorInformation section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make thepurchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and doesnot intend to update these forward-looking statements.
  4. 4. Our Mission: Cloud Computing Driver, Catalyst andEvangelistMainframeToday1960sClient/Server1980sNo Hardware/SoftwareSubscription ModelAutomatic UpgradesConstant InnovationEnterpriseCloud Computing
  5. 5. #1 in Cloud Computing and CRM#1World’s #1CRMCloudComputingInnovation2011, 2012
  6. 6. 1%Time • Equity • Product445,000+Hours Service17,500Non-profitorganizations$40 M+Grants
  7. 7. The Customer Revolution1960sMainframeComputing1970sMiniComputing1980sClientServerComputingx 10x 100x 1,000x 10,000x 100,000x2010sSocialRevolution1990sCloudComputing2000sMobileComputing
  8. 8. Serving Companies of All SizesEnterpriseMediumSmall
  9. 9. SocialNew waysto connectTrustNew ways tobuild relationshipsMobileNew ways toreach customersBig DataNew ways todiscover insightCommunityNew ways tocollaborateAppsNew ways tobuild appsCloud ComputingNew ways to connect everythingNew Ways To Connect With Customers
  10. 10. Social RevolutionCustomer Companies Engage on Social ChannelsShare Feeds, Profiles, Groups, and Files4.5 Billion Aggregate Social Users
  11. 11. Touch RevolutionTouch & Local Aware AppsReach Customers Anywhere1.7 Billion Touch Devices Shipped in 2012
  12. 12. Cloud Revolution$111 Billion Industry in 201218% YOY GrowthSalesforce.com: #1 Enterprise Cloud Vendor
  13. 13. Companies Disconnected from their CustomersYour Customers, Employees, andPartners are Connected…Is Your Company Connected?
  14. 14. How do you become acustomer company?
  15. 15. Five Questions To Become a Customer Company:1. How do you market to customers when they are everywhere?2. How do you sell as a team with your customers?3. How do you service customers when they are everywhere?4. How do you build a customer platform?5. How do you transform the way you work?ConnectedProductsConnectedPartnersConnectedEmployeesConnectedCustomers
  16. 16. 1. How Do You Market to Customers When They Are Everywhere?#1 Social Marketing ApplicationListen, Publish & Advertise94% Improved Brand Monitoring with the Marketing Cloud
  17. 17. 2. How Do You Sell as a Team with Your Customers?World’s #1 CRMChatter: Collaborate on DealsData.com: Enrich Your ProfilesWork.com Motivate and Align Sales Teams
  18. 18. 3. How Do You Service Customers When They Are Everywhere?#1 Customer Service & Support ApplicationCreate a Consistent Service Experience on Every Channel37% Improved Customer Satisfaction with Service Cloud
  19. 19. Customer ProfileSalesMarketingProductService4. How Do You Build a Customer Platform?#1 Customer Cloud PlatformFast and Easy to Build Mobile and Desktop AppsHeroku for Customer AppsForce.com for Employee Apps
  20. 20. 5. How Do You Transform the Way You Work?#1 Enterprise Social NetworkBuild Employee, Customer, & Partner Social NetworksCreate Private and Public Social Networks
  21. 21. Become A Customer Company:Connect With Your Customers in a Whole New WayConnectedProductsConnectedEmployeesConnectedPartnersConnectedCustomers
  22. 22. Visit www.dreamforce.com for the latest conference updates and to registerDreamforce will be better than ever this year1,000+ breakout sessions  350+ partners in the Cloud ExpoVisionary speakers (past speakers include Bill Clinton, Sir Richard Branson, and General Colin Powell)98% of past Dreamforce attendees would recommend attending
  23. 23. Video 2 - Become a Customer Company
  24. 24. Thierry NicaultRegional Sales ManagerMiddle East & Turkeytnicault@salesforce.comConnect With Your Customers In A Whole New Way
  25. 25. What is coming next ?AgendaSales Cloud: “Connect Your Sales Organization to Sell as a Team”:Customer Testimonial: Alcatel Lucent EnterpriseBreak (10:45-11:00)Marketing Cloud: “Listen to and Engage with Every Customer”Service Cloud: “Connect with Customers to Deliver Amazing Service Everywhere”NSI: “Local Salesforce partner, world class expertise”Customer Testimonial: DnataLunch: (13:00)
  26. 26. Fast: Time to Value with Cloud ComputingSOFTWARETIMEVALUECapitalExpenseUpgradeExpenseCloud Computing Value Greater ROILowCapital CostAutomatic Upgrades
  27. 27. Trusted: Our Highest ValueTransactions per Quarter Average Page TimeTrust.salesforce.com59B Transactions69% YoY GrowthFY12: 306msFY13: 241ms
  28. 28. Salesforce: Customer Company ArchitectureChatterData.comMulti-Tenant InfrastructureSales Service Marketing Work.com AppExchangeData ModelForce.com Heroku TouchAny SocialNetworkAny DeviceBack EndSystemsAny AppAppExchangeAppsERPFinancePublic or PrivateAppsConnectedProductsConnectedPartnersConnectedEmployeesConnectedCustomers
  29. 29. Highlights• Sales Cloud, Service Cloud and Marketing Cloud• Salesforce is the recognized market leader in CRM• Salesforce in a leadership position as a Front officeprovider• All this is possible thanks to the Salesforce Platform

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