1.
Inside the Salesforce
Ecosystem
Blog Contributor Guidelines

2.
Introducing: Inside the Salesforce Ecosystem
A new blog created to regularly deliver inspiring, exciting and
educational thought leadership content to existing and potential
partners.
Audience
● Potential Partners: Inspire the next generation of innovative app builders,
whether you’re already a rapidly growing ISV, or an entrepreneur with an idea.
● Existing Partners: Engage the Salesforce partner trailblazer community to
celebrate partner successes and share best practices.

3.
Thought Leadership Platform for Salesforce Ecosystem
Grow Your BrandInc Conference Event Inc 5000 Winners Targeting
Tell stories about:
• Business growth with
Salesforce
• General business growth
• Partner-to-partner
connections
• Dreamforce experience
• Event experience
What you get:
● Bio and headshot with links
● Social sharing from multiple
Salesforce social handles
● Future collaboration
opportunities
● Expand your thought
leadership
Share Your Expertise Make Connections
Share your experience in:
● Thriving in the partner
ecosystem
● Building on the Salesforce
Platform
● Growing your business with
tech
● Sales & marketing best
practices
● Customer success
Top thought leaders are invited to contribute to the blog to spark social conversations and share their vision of how small
and mid-sized businesses can drive success in the Salesforce ecosystem.

4.
Blog Post Guidelines
Attention-grabbing, short headline
Clear, prescriptive points that help, not sell
1-2 short paragraph intro
Break content into 4-5 sentence paragraphs
500-1000 words

5.
Blogging Best Practices

6.
Tips for Writing Engaging, Actionable Blog Posts
Who is your target
audience?
Entrepreneurs?
Prospective
partners?
Before putting pen to paper, ask yourself these questions
Why is this topic
important and
why should
readers care?
What
actionable tips
will you offer?
What is the call
to action?
How do you
draw on your
experience to
form a unique
perspective?

7.
Do’s and Don’ts of Guest Blogging
• Be honest and transparent. All posts must be
factually accurate with supporting stats cited.
• Include a catchy title – make sure it’s clear and
enticing enough to click on.
• Lean on your team members and other teams for
ideas and thought starters.
• Shape your blog posts around things that you find
interesting.
• Get creative with different blog post formats.
Bulleted lists, numbers, quotes, calculations, etc.
are all fair game.
• Conclude the post with a main takeaway and call
to action for the reader.
• Skimp on personality! Use first person when
writing or draw examples from personal
stories.
• Pitch yourself, a product, anything! The blog is
all about thought leadership.
• Be afraid to take your post further with big
ideas, like eBooks, infographics or even
haikus!
• Try to be the expert on everything. Write
about what you know or find resources to cite
areas outside your expertise.
• Forget to spell check before submitting.
DO DON’T

8.
SEO and Linking Guidelines
​ Keyword selection: Determine your key phrases and
naturally (not forcefully) work those keywords into your
headline, intro copy and subheads.
• Pro Tip: keep the ‘keyword density’ (i.e.,
percentage of total word count) to 5-8%
​ Linking ‘out’: Guide the reader to a helpful next step.
Hyperlink your content to relevant pages and resources
that are helpful to the reader and not just a promotional
tool for your brand.
• Pro Tip: Always end your post with a next step
link

9.
Promotion Plan
Partner Success
Community
Salesforce
Ventures
Community
sharing
Partner Sharing
Social SharingNew Blog Post
Employee Sharing
(Click to tweet)
Success
Community Posts
Partner
Newsletter
Internal Sharing
Paid Social Media
@partnerforce
Syndication
(Outbrain)

10.
Ready to blog?
1. Complete this form:
bit.ly/ecosystemblogger
2. Upon approval, Salesforce will reach out
3. Submit post through Medium
4. Publish date to come from editor