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Blueprint for the Perfect Post Ideal Length, Use of Imagery, Targeting, Promotion,SEO Optimization, Call-To-Actions, Active Engagement, Success Metrics

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Blueprint for the Perfect Facebook Post [Video] Post Copy: Keep your copy short and tone personal. Limit it to 90 characters, or make sure your URL link appears in the first 90 characters. Tip: Increase engagement by asking a question. Call To Action: Target Your Post: Include a URL in For posts relevant to your post copy. a specific country or Drive deeper into language, target STATUS UPDATE your post. Facebook, or to a blog or web page. Video Description: Tip: Shorten your Remove or edit the URL link with bit.ly. VIDEO VIDEO TITLE default video meta data to avoid Upload video: Video Description redundant text. Copy and paste a YouTube URL in the Timely Promotion: status window to Boost your post as a embed the video in Sponsored Story your post. Or, you Like  Comment  Share within the first 24 can upload a video hours to reach a from your desktop. greater % of your fans. VIEW COMMENTS Engage: Posting is just the start! Stay engaged People Reached with the conversation by adding a question or comment on the Measuring success: conversation. Use the ‘Engaged Fans’ metric on your Insights page to measure which posts work best. Monitor the ‘Talking About Us’ metric on your page to see how your page is doing overall and compared to like brands.Blueprint was inspired by a post from business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training

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Blueprint for the Perfect Facebook Post [Images] Post Copy: Keep your copy short and tone personal. Limit it to 90 characters, or make sure your URL link appears in the first 90 characters. Tip: Increase engagement by asking a question. Call To Action: Target Your Post: Include a URL in For posts relevant to your post copy. a specific country or Drive deeper into language, target STATUS UPDATE your post. Facebook, or to a blog or web page. Timely Promotion: Tip: Shorten your Boost your post as a URL link with bit.ly. IMAGE Sponsored Story within the first 24 Upload an image: hours to reach a Upload an image at greater % of your least 300x300 pixels fans. large. Tip: Crop your Tip: Use high impact image to square to images or photos work best as an ad with colors like red unit. and orange, and close-up people, not Mobile First: logos. Close to 70% of fans Like  Comment  Share will see your wall posts on a mobile Engage: device. Posting is just the start! Stay engaged VIEW COMMENTS Tip: Use simple with the imagery, short copy, conversation by yes/no questions, adding a question People Reached and short video for or comment on the 1-click interaction on conversation. mobile Measuring Success: Use the ‘Engaged Fans’ metric on your Insights page to measure which posts work best. Monitor the ‘Talking About Us’ metric on your page to see how your page is doing overall and compared to like brands.Blueprint was inspired by a post from business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training

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Blueprint for the Perfect Video Title: Pick big topics and use golden keywords to expand your reach. The title should be catchy and easy to read. Consider framing the title as a question. Tip: Frontload keywords if you can so they aren’t Poster Frame: truncated when shared on social channels. Annotations: Big enticing visual Use Annotations to to get people to help people watch the video. navigate the video, VIDEO TITLE drive engagement, Tip: Make it 16:9 and create CTAs . resolution, 640 Subscriber to Channel pixels minimum, Tip: YouTube now 2MB max file size has the option of external links within annotations. Video Length: Keeping it under 2 Timely Promotion: External Links minutes is ideal. Get as many views Like This Video? Chapters as possible in the Tip: For longer first 24 hours. videos consider Promote it on social, adding annotations SHARE BUTTONS get it embed, & fuel or breaking it up into it with advertising. shorter segments. Tip: 20% of video DESCRIPTION production costs Description: should be spent on Should complement advertising. the title without TAGS repeating copy. Tags: Include SEO What are the keywords. keywords that are COMMENTS going to give you Tip: Including a link the search traffic? in the first 140 characters so you Tip: Better to do have a CTA above RELATED VIDEOS fewer big bets, than the fold. lots of small. Playlists and Related Videos: Comments and Moderation: If you include this video in a series playlist the first Set the ton by leaving the first comment. Ask a set of recommendations will be from that playlist. question or solicit feedback to get people talking. Tip: Optimizing series playlists and Tip: The more likes and comments you can recommendations increases views. generate the more interesting the video looks.Blueprint was inspired by a post from business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training

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Blueprint for the Perfect Tweet Think Mobile: Compose your Tweet… 140 Characters: Make sure links Share timely content with your followers: invites, The max length is that you point to offers, videos, articles. Schedule content and share 140 characters. Try are optimized for news hourly. editing the main mobile viewing message down to because that’s 50 characters by how the majority removing redundant of users will view Name @username 2 min ago text and allow room your tweet. for hashtags, Your message here @mention call to action mentions, and http://bit.l/NegrOO #hashtag comments. Use a Attach an Image URL shortener like To increase View Video | Reply | Re-tweet | Favorite bit.ly. engagement, upload an image @mention People: from your phone or Give people credit desktop, or use an and engage them app like Instragram. by @mentioning Try behind-the- their handle. Tweets scenes style images. that begin with @ are considered Embedded Media: “replies” and are You can embed only visible by 12 followers of both the media in your Re-tweets person tweeting tweets by including and the person a URL from YouTube, Flickr, or @mentioned. To Reply to @username… avoid, just add a Slideshare. period in front of the first @ sign. Stay Engaged: Reply back to mentions to build conversation. Measure Boost Engagement: your success based upon relies, re-tweets, and favorites. To increase the reach of your tweet, sponsor your post as a Promoted Tweet. Tip: To increase reach include topic-related hash tags (e.g. #custserv). This way your tweets will be seen by people Tip: Promoted Tweets related to breaking who follow the hashtag, even if they don’t follow you. news, free offers or time-sensitive events work well.Blueprint was inspired by a post from business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training

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Blueprint for the Perfect LinkedIn Status Update Enter a Status Update: Post about breaking news, industry trends, and sneak peeks. Ask questions to increase engagement. LinkedIn Insights: Tip: By limiting the text length to 50 characters, your Use LinkedIn engagement could increase by 28% Insights to get to know your audience and increase the relevance of your Call To Action: STATUS UPDATE posts. Include a URL in your post copy. Drive people to a Link Description: blog post, landing Don’t forget to edit page or YouTube IMAGE LINK TITLE the default text that video. DESCRIPTION is pulled over when you add a link. Keep Engage: it simple and reduce Posting is just the redundancy. start! Stay engaged with the conversation by Target Your Post: adding a question Like  Comment  Share Narrow down your or comment on the audience by conversation. industry, role, VIEW COMMENTS region/city or Tip: LinkedIn does company size. not allow you to Exclude or include respond as the your employees. Impressions  Clicks  Shares  Engagement brand, so post as yourself on behalf of your brand to answer questions Measuring Success: and be a resource. Strive for more than 1.0% engagement on each post. Engagement is defined as the percentage of times members clicked, liked, commented or shared the update.Blueprint was inspired by a post from business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training

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Blueprint for the Perfect Blog Post SEO Optimization: Use SEO golden keywords if you want your post to reach a wide audience Tip: Check out bit.ly/bloggoldenkeywords for ideas. Title: Introduction: It should be Create a hook and catchy and explain why the contain one reader should care popular keyword. POST TITLE about your post. Tip: Keep it under 12 words. SHARE BUTTONS Tip: use some of the SEO keywords from your title. OPENING PARAGRAPH …Main Keyword BIG IMAGE … Main Keyword Phrase Image: ALWAYS include at …Main Keyword Variation Body: least one image Clearly state your with dimensions case. Using lists or 300x200pxls. bolding is a good way to make your Tip: Use colorful and text easy to read. interesting pictures, BODY COPY not logos. Tip: Write with your distinct style – show personality (this is Use links: not the NYT). When you are referring to a CONCLUSION Conclusion: product, news Emphasize the main article, or a person, take-aways and use links to point to RELATED POSTS actionable points for these sources. the reader. Tip: Linking out Tip: Always end the increases your SEO COMMENTS post by asking the value but don’t readers a question. overdo it. Comments Section: Related Content: Since you ended your blog post with a question to If you feel that the readers can benefit from other the readers, keep an eye out for the comments posts in our network or external articles, list them section of the blog. at the end. Tip: Respond in timely manner and do your best to Tip: You can also promote ebooks, soft offers from foster more conversation. the salesforce page and other relevant content.Blueprint was inspired by a post from business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training