Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
20
Automation

INCREDIBLE MARKETING

AUTOMATION STATS
The adoption of marketing automation
technology is expected to increase
50% by 2015

2015
2012

*SiriusDecisions, 2012
25% of B2B Fortune
500 companies
are already using
marketing
automation...

*Pardot, 2013

...along with 76% of
the world’...
84% of top-performing companies are
already using or plan to start using
marketing automation before 2015.
84%

*Gleanster...
Automation users have a 53% higher
conversion rate from marketing response to
marketing-qualified lead than non-users.

Qu...
Companies that excel at lead nurturing
generate 50% more sales-ready leads at
33% lower cost.

NO
OPEN?

NO

YES
OPEN?
NO
...
Nurtured leads produce, on average, a
20% increase in sales opportunities
versus non-nurtured leads.

Automation

*DemandG...
61% of B2B marketers send all leads
directly to sales; however, only 27%
of those leads will be qualified.

X

X

X
X

*Ma...
63% of respondents say the ability to set
measurable objectives for campaigns is
the greatest value of marketing automatio...
77% of CMOs at top performing companies
indicate that their most compelling reason
for implementing automation is to
incre...
Marketing automation has seen the fastest
growth of any CRM-related segment in the
last 5 years.

*Focus Research, 2012
75% of companies using marketing
automation see ROI within 12 months,
44% within 6 months.

2014

2014
01 02
03 04

05 06
...
Relevant emails delivered through marketing
automation drive 18 times more revenue
than email blasts.

18x
*Jupiter Resear...
Marketing automation drives a 14.5%
increase in sales productivity and a 12.2%
reduction in marketing overhead.

*Nucleus ...
Lead scoring provides an ROI of 138% versus
companies that don’t score leads (78%).

John Doe
404.492.6845
sales@pardot.co...
Event-triggered messaging saves
approximately 80% of direct mail budget.

*Gartner Research, 2009
Companies that invest in marketing
automation solutions see 70% faster sales
cycle times, and 54% improvement in quota
ach...
The average sales cycle has increased 22%
over the past 5 years.
22%

2008
*SiriusDecisions, 2013

2013
44% of B2B buyers do not know what
marketing automation is.

232

789

?

Scoring + Grading
6.5

?

6.5 + 343 +
6.5

?
*Bu...
By 2020, customers will manage 85% of their
relationships without talking to a human.

*Gartner Research, 2011
Companies that automate lead management
see a 10% or greater increase in revenue
in 6-9 months.
2014
01 02

6

07 08

09 1...
For even more information on
marketing automation, download
the full eBook.

Grab Your Copy
20 Incredible Marketing Automation Stats
Nächste SlideShare
Wird geladen in …5
×

20 Incredible Marketing Automation Stats

95.319 Aufrufe

Veröffentlicht am

Marketing automation is certainly on the rise. Take a look at 20 of the most incredible statistics about marketing automation's effectiveness, adoption, and growth.

Veröffentlicht in: Business, Technologie
  • ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ has really great writers to help you get the grades you need, they are fast and do great research. Support will always contact you if there is any confusion with the requirements of your paper so they can make sure you are getting exactly what you need.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • You can hardly find a student who enjoys writing a college papers. Among all the other tasks they get assigned in college, writing essays is one of the most difficult assignments. Fortunately for students, there are many offers nowadays which help to make this process easier. The best service which can help you is ⇒ www.HelpWriting.net ⇐
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • You can ask here for a help. They helped me a lot an i`m highly satisfied with quality of work done. I can promise you 100% un-plagiarized text and good experts there. Use with pleasure! ⇒ www.HelpWriting.net ⇐
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

20 Incredible Marketing Automation Stats

  1. 20 Automation INCREDIBLE MARKETING AUTOMATION STATS
  2. The adoption of marketing automation technology is expected to increase 50% by 2015 2015 2012 *SiriusDecisions, 2012
  3. 25% of B2B Fortune 500 companies are already using marketing automation... *Pardot, 2013 ...along with 76% of the world’s largest SaaS companies.
  4. 84% of top-performing companies are already using or plan to start using marketing automation before 2015. 84% *Gleanster, 2012
  5. Automation users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users. Qualified Lead *Aberdeen Group, 2012
  6. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. NO OPEN? NO YES OPEN? NO YES e OPEN? YES *Forrester Research, 2013
  7. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Automation *DemandGen Report
  8. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. X X X X *MarketingSherpa, 2011 X X
  9. 63% of respondents say the ability to set measurable objectives for campaigns is the greatest value of marketing automation. *Gleanster, 2012
  10. 77% of CMOs at top performing companies indicate that their most compelling reason for implementing automation is to increase revenue. 77% *Gleanster, 2013
  11. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. *Focus Research, 2012
  12. 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months. 2014 2014 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 27 28 29 30 01 02 12 6 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 25 26 21 22 23 24 25 26 31 27 28 29 30 31 *Focus Research, 2013 months months
  13. Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts. 18x *Jupiter Research
  14. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. *Nucleus Research, 2012
  15. Lead scoring provides an ROI of 138% versus companies that don’t score leads (78%). John Doe 404.492.6845 sales@pardot.com www.pardot.com Innotek Inc 1 3 Marketing Manager 2 3 4 5 6 *MarketingSherpa, 2012
  16. Event-triggered messaging saves approximately 80% of direct mail budget. *Gartner Research, 2009
  17. Companies that invest in marketing automation solutions see 70% faster sales cycle times, and 54% improvement in quota achievement. *Bulldog Solutions, 2013
  18. The average sales cycle has increased 22% over the past 5 years. 22% 2008 *SiriusDecisions, 2013 2013
  19. 44% of B2B buyers do not know what marketing automation is. 232 789 ? Scoring + Grading 6.5 ? 6.5 + 343 + 6.5 ? *BuyerZone, 2012 ? Nurturing ROI ?
  20. By 2020, customers will manage 85% of their relationships without talking to a human. *Gartner Research, 2011
  21. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. 2014 01 02 6 07 08 09 10 11 12 13 14 15 16 17 18 19 20 23 24 25 26 27 28 *Gartner Research, 2013 05 06 21 22 months 03 04 29 30 31
  22. For even more information on marketing automation, download the full eBook. Grab Your Copy

×