This document discusses creative personal branding and the changing global landscape. It notes that the world is changing rapidly through increased connectivity and a shift to a creative economy. This requires developing new skills and reinventing work and life through creative thinking and leadership. The document advocates developing a personal vision and brand that reflects one's values and skills in order to thrive in this new environment.

2. What is Creative Personal Branding?

3. A JOURNEY FROM UNCERTAINTY
TO A NEW VISION

4. Combine knowledge & imagination to:
Always with substance, style, conviction and grace.

5. Why is this relevant?

6. THE WORLD CHANGES
AND WE MUST CHANGE WITH IT!
Barack Obama - 20 Januar 2009

7. 1873 1930 2008

8. 5,5% in 1950 to 20.5% in 2006
WTO.org

9. 204
fifa.com

10. 25. December 1990
Tim Berners-Lee

11. LIFE TODAY
IS LIKE A HYPERMARKET

12. THE GLOBAL MARKET:
WHENEVER, WHEREVER, CHOICE RULES

13. THROUGH CONNECTIVITY AT A PACE
NEVER SEEN BEFORE!
BUT WHO IS CONNECTED?

14. Digital global market: € 2000 billion
ec.europa.eu/eu2020/

15. 6.8 billion
opr.princeton.edu/popclock

16. 1.67 billion
www.internetworldstats.com

17. Asia 42%
Europe 24%
North America 15%
Latin America 11%
Africa 4%
Middle East 3%
Australia 1%
www.internetworldstats.com

18. Priority Nr1:
Smart growth – developing an
economy based on knowledge and
innovation.
ec.europa.eu/eu2020

19. WELCOME TO THE CREATIVE ECONOMY,
THE NEW GLOBAL REALITY!

20. 14.6 million jobs
Bls.gov

21. Countries, companies and people

22. Self-employed / un-employed

23. 23 million
ec.europa.eu/eu2020/

24. 20%
Nytimes.com

25. 16-24 Years: 42,9%
Nytimes.com

26. WE SOMETIMES FEEL WE ARE AT A
PERMANENT OLYMPICS,
PARTICIPATING IN ALL DISCIPLINES
WITH GLOBAL COMPETITION.

27. Collective insecurity=Limbo-generation

28. SLAVE, SAVE AND RETIRE
IS NOT A GOOD STRATEGY!

29. Life-long learning
Sector-specific skills (horizontal)
Self-skills (vertical)
European Parliament and Council

30. 1. Communication in your mother tongue
2. Communication in a foreign language
3. Mathematical competence and basic competence
in science and technology
4. Digital competence
5. Learnign to learn
6. Social and civic competence
7. Sense of initiative and entrepreneurship
8. Cultural awareness and expression
European Parliament and Council

31. WORK SHOULD EXPRESS
DIVERSITY, EXCITMENT, OPPORTUNITY,
PERSONAL GROWTH AND SATISFACTION.

32. MOTIVATION, EFFICIENCY AND PRODUCTIVITY
WOULD BE THE LOGICAL CONSEQUENCE!

33. YOUR STRATEGY
SPRINGS OUT OF YOUR PERSONALITY!

34. NOT EVERYONE CAN DO EVERY JOB!

35. 9%
ft.com

36. HAVING A VISION
IS LIKE HAVING A DREAM!

37. Vision: Reinventing work and life

38. THE CREATIVE ECONOMY NEEDS
CREATIVE LEADERSHIP:
PEOPLE WITH SUBSTANCE AND STYLE,
CONVICTION AND GRACE.

39. WHAT IS REALLY IMPORTANT TO YOU?
YOUR VALUES DEFINE YOUR
MODUS OPERANDI!

40. CORPORATE SOCIAL RESPONSIBILITY
START WITH INDIVIDUAL SOCIAL
RESPONSIBILITY

41. We urgently need such change
makers, creative visionaries
and leaders.

42. CREATIVE THINKING
IS A KILLER APPLICATION!

43. THE QUALITY OF CREATIVE THINKING
WILL POSITIVELY INFLUENCE THE
QUALITY OF YOUR LIFE

44. MOST GREAT THINGS IN LIFE
ARE NOT LOGICAL.

45. WE NEED A NEW
HYBRID CREATIVE LEADERSHIP
MINDSET.

46. INSTEAD OF AUTHORITY, WE NEED
INSPIRATION, INSTEAD OF HIERARCHY
WE NEED COLLABORATION,
INSTEAD OF DELEGATION WE NEED
PARTICIPATION.

47. DIVERSITY
IS THE MOTHER OF CREATIVITY.

48. SEE DIVERSITY AS AN OPPORTUNITY.
MULTICULTURAL SOCIETIES ARE
THE ANSWER AND NOT THE PROBLEM.

49. CREATIVITY
NEEDS TO BE CREATED TREE TIMES.

50. Creativity
is the mental process of developing
ideas.
Innovation
is the way you apply ideas.
Design
is the form or style you give the idea.

51. RESEARCH IS THE TRANSFORMATION
OF MONEY INTO KNOWLEDGE,

52. AND INNOVATION IS THE TRANSFORMATION
OF KNOWLEDGE INTO MONEY!

53. IN ANY CASE
THE COMMUNICATION OF YOUR IDENTITY
IS THE KEY DRIVER OF EFFICIENCY!

54. ALMOST EVERYTHING
YOU CHOOSE IS NOW BRANDED.

55. BRANDING GAINS A NEW DIMENSION,
ITS ONLINE DIMENSION FOR THE
INDIVIDUAL!

56. THE MORE
YOU RESPECT YOUR PRIVATE SPHERE,
THE MORE YOU RESPECT YOURSELF!

57. What is Creative Personal Branding?

58. A JOURNEY FROM UNCERTAINTY
TO A NEW VISION

59. Combine knowledge & imagination to:
Always with substance, style, conviction and grace.

60. RE F R E S H

61. OPPORTUNITY FAVOURS
THE PREPARED MIND!

62. Some day is today.
START NOW!
Jürgen Salenbacher

63. And, above all,
ENJOY!
Jürgen Salenbacher

65. THANK YOU FOR YOUR ATTENTION
© Jürgen Salenbacher, 2010. All rights reserved.
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