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KrishiCloud (Smart Farming)
Voice Site Platform
By
KrishiCloud
Introduction
Though the farmers have grown the same crop for centuries, the ever changing
weather conditions, soil fertility, pests and diseases etc. affects the final outcome.
Indian farmers need reliable agricultural information and alternate marketing channels
Information Technologies can bring an overall qualitative improvement
Information and Communication Technology (ICT) permits the exchange or collection
of data through interaction or transmission
The latest and most promising area of ICT is Cloud Computing.
Cloud Computing
Cloud computing is a tool to make IT related services available
in a simplified manner hiding the complexities of those services.
Break the farmer’s
limitations
Can also be the biggest barrier in extending cloud
services as Internet penetration in India is only 27%
The solution for this would be to extend
cloud computing through Voice Web.
Why Voice Web?
Mobile penetration in India stands at 79.78%
Push the Expansion of Cloud Computing
Reach a large percentage of human population
Farmers can access quality content, information and know
how, related to agriculture
Agriculture in India
Most important sector in India..
Major issues faced are agricultural productivity, remunerative
prices for farmers, land policy, agrarian distress and eastern
states that have lagged behind the rest of the country in farming.
Lot of initiatives taken by Government for development of the
sector.
Digital initiatives also undertaken to reach the farmers directly
Challenges
Subsidies and welfare schemes announced by the
Central and State governments does not reach farmers.
No information about water management
Absence of agricultural Marketing
Lack of proper storage facilities
Knowledge of modern agri-practices
Lack of awareness among farmers about the benefits of
ICT in agriculture.
KrishiCloud: Answer to the challenges
Segregated information can be brought under one
umbrella where all the channels can connect.
Service Providers can reach the farmers easily by
sending audio files, videos and SMS to provide
information about the various benefits.
No investment required by service provider in IT &
Telecom infrastructures, product design, etc.,
The use of mobile technology will increase information
quality, improve overall efficiency and effectiveness
KrishiCloud
Directory
Services
Government
Policies
E-NAM
Weather
Forecasting
Expert
Opinion
Financial
Services
Market
Potential
Soil Analysis
and Water
Management
Direct Debit
Aadhar
Services
Post Harvest
Management
Service
Layer
How it will work?
Plug and play mobile information delivery system
Sell/buy from the farmers directly.
Access to quality content, information and know how,
related to agriculture and related activities.
Ministry of Agriculture would collect the information
regarding the crops, soils, post-harvest, etc.
Current scenario
Farmer calls
various channels
for information
about his
queries
Data collection by individual channels due to which predictive analysis is not
possible
Information dissemination through KrishiCloud
Farmer calls
KrishiCloud
KrishiCloud
मैं आपकी ककस प्रकार सहायता कर सकती हूँ
अवश्य !! आगे बढ़ने से पहले क
ृ पया हमे अपने राज्य और किले का नाम बताएूँ
राज्य उत्तर प्रदेश, किल्ला मुरादाबाद
मुझे आलू की खेती करनी है , क
ृ पया मुझे इसक
े बीि क
े बारे में िानकारी दे
अच्छा तो क्या अब आप खाद सम्बंकित िानकारी भी लेना चाहेंगे
िन्यवाद!! आलू की खेती क
े कलए आप क
ु फरी सदाबहार, क
ु फरी चंद्रमुखी, क
ु फरी िवाहर
क
ु फरी अलंकार, या क
ु फरी बादशाह का इस्तेमाल कर सकते है
हाूँ
हमारे इस वौइस् आटोमेकटक कसस्टम पर और कई कवषयों पर िानकारी मौिूद है, आप किस भी कवषय क
े बारे में िानकारी
लेना चाहते है उसका नाम बोले (उद्धरण क
े तौर पर आप मौसम, सकरी योिना, बैंक लोन इत्याकद बोल सकते है )
अच्छा तो बताइए क्या आप कीटनाशक सम्बंकित िानकारी भी लेना चाहेंगे
एक अच्छी उपि क
े कलए इस्तेमाल ककये िाने वाले खाद में कनटरोिेन और फास्फोरस
की मात्र अकिक होनी चाकहए, पशु खाद खेती क
े कलए सबसे अच्छा है
नहीं
हमे उम्मीद है की आप हमे सेवा का अवसर दुबारा प्रदान करेंगे | क
ृ कषक्लौड क
े आटोमेकटक वौइस् इनफामेशन कसस्टम में कॉल
करने क
े कलए ियवाद,. हम आशा करते है की आपका कदन मंगलमय हो
तो चकलए बताइए क्या आप ककसी और कवषय में िानकारी प्राप्त करना चाहते है?
नहीं
Revised Scenario
Farmer calls
KrishiCloud for
any query
KrishiCloud
Information provided
from various
sources,
disseminated to
farmers through
KrishiCloud
Big data analysis of the data collected from farmers which helps to
provide real time reports and analysis. It also allows predictive
analysis for better services.
Services
catered
by
Krishiclo
ud
Seeds
Fertilizer
Water
Managem
ent
Pesticide
s
Banking
Services
Crop
Insurance
Farming
Machiner
y and
Equipmen
t
Weather
Forecast
Soil
Analysis
Info about
Health
and
diseases
of
animals
Talk to an
Expert
Market
Potential
of their
product
Environm
ental
Condition
s/Change
s
Transport
Facilities
Governm
ent
Schemes
Post-
Harvest
Activities
New Crop
Productio
n
Services Catered by KrishiCloud
• Farmers will be able to search and browse through the content
• Farmer will be able to talk to an expert to solve their queries. Talk to an
Expert feature will record each conversation and automatically index it with
search criteria so that same content/answer can be repeated for any users
with similar queries.
Agriculture Information
& Advisory Services
• The farmers will get to know about loans being provided by the banks,
insurance for their crops and any offers by banks for farmers.
Financial Services
• Up to date weather forecasts on demand
Weather
• Farmers can connect through this system to other farmers for advising other
colleagues about farming techniques, farming events, Social gatherings, job
opening etc.
Knowledge Sharing
• The farmer will be able to buy or sell product. The farmer will also be able to
get information regarding the market price of the product they want to buy or
the price they can expect of their produce.
Transactional
• The farmer would be able to know about the policies that government brings
for them through this portal
Government Policies
Benefits of KrishiCloud
Provide services to farmers on their phones
Information provided using SMS, IVR and USSD as channel bearers
Provides all the services sought by farmers under one umbrella.
Saves cost and time of everyone linked to the platform
Real time data analysis using big data analytics and generate reports as required
Regional language support in all major languages spoken in India.
Voice gives better reach as all people can access the platform
Founded by IITians to innovate & leverage technology to create a
mark in Common man’s life .
Team comprises of Telecom experts who have been pioneers and
successfully created new market in GPS, m-Payment, Local
Search, Mobile Marketing & other Telecom Fields.
In past three years, Invested in technology and platform to deliver
wide scale services. Now floated Phoneme to concentrate on R&D
in areas of Machine Learning, Big Data, NLU.
Already built V-Phoneme platform catering to Agriculture, Health
and Education industry, thereby touching about 30k subscribers a
day.
• Founder & Chief Executive - B-Tech (IIT-Varanasi), PGCAMPR (MICA) has more than
12 years of relevant experience which has included heading business units of major
companies like Spanco, Mobile2Win, ACL, Air2web etc. where he has conceptualized,
implemented and taken platform solutions to market
Anuj Kumar
• Director- Strategy B.Tech from IIT Kanpur & an MBA from IIM has extensive experience
in software industry for last 20 years. He headed various organizations as Orange,
France Telecom, Trimax, Spanco etc.
Sudhanshu Tewari
• Executive Director, Strategy & Business Development. B.Tech from IIT Roorkee ,Nikhil
is an evangelist & entrepreneur in technology and telecom domain with over 25+ year
experience. He was the founder and CEO of Mobile2Win India and China and has
actively shared his views in various Indian & International forum in mobile, interactive
marketing, mobile entertainment as well as business issues.
Nikhil Kulshreshtha
Cloud Computing

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Cloud Computing

  • 1. KrishiCloud (Smart Farming) Voice Site Platform By KrishiCloud
  • 2. Introduction Though the farmers have grown the same crop for centuries, the ever changing weather conditions, soil fertility, pests and diseases etc. affects the final outcome. Indian farmers need reliable agricultural information and alternate marketing channels Information Technologies can bring an overall qualitative improvement Information and Communication Technology (ICT) permits the exchange or collection of data through interaction or transmission The latest and most promising area of ICT is Cloud Computing.
  • 3. Cloud Computing Cloud computing is a tool to make IT related services available in a simplified manner hiding the complexities of those services. Break the farmer’s limitations Can also be the biggest barrier in extending cloud services as Internet penetration in India is only 27% The solution for this would be to extend cloud computing through Voice Web.
  • 4. Why Voice Web? Mobile penetration in India stands at 79.78% Push the Expansion of Cloud Computing Reach a large percentage of human population Farmers can access quality content, information and know how, related to agriculture
  • 5. Agriculture in India Most important sector in India.. Major issues faced are agricultural productivity, remunerative prices for farmers, land policy, agrarian distress and eastern states that have lagged behind the rest of the country in farming. Lot of initiatives taken by Government for development of the sector. Digital initiatives also undertaken to reach the farmers directly
  • 6. Challenges Subsidies and welfare schemes announced by the Central and State governments does not reach farmers. No information about water management Absence of agricultural Marketing Lack of proper storage facilities Knowledge of modern agri-practices Lack of awareness among farmers about the benefits of ICT in agriculture.
  • 7. KrishiCloud: Answer to the challenges Segregated information can be brought under one umbrella where all the channels can connect. Service Providers can reach the farmers easily by sending audio files, videos and SMS to provide information about the various benefits. No investment required by service provider in IT & Telecom infrastructures, product design, etc., The use of mobile technology will increase information quality, improve overall efficiency and effectiveness
  • 9. How it will work? Plug and play mobile information delivery system Sell/buy from the farmers directly. Access to quality content, information and know how, related to agriculture and related activities. Ministry of Agriculture would collect the information regarding the crops, soils, post-harvest, etc.
  • 10. Current scenario Farmer calls various channels for information about his queries Data collection by individual channels due to which predictive analysis is not possible
  • 11. Information dissemination through KrishiCloud Farmer calls KrishiCloud KrishiCloud मैं आपकी ककस प्रकार सहायता कर सकती हूँ अवश्य !! आगे बढ़ने से पहले क ृ पया हमे अपने राज्य और किले का नाम बताएूँ राज्य उत्तर प्रदेश, किल्ला मुरादाबाद मुझे आलू की खेती करनी है , क ृ पया मुझे इसक े बीि क े बारे में िानकारी दे अच्छा तो क्या अब आप खाद सम्बंकित िानकारी भी लेना चाहेंगे िन्यवाद!! आलू की खेती क े कलए आप क ु फरी सदाबहार, क ु फरी चंद्रमुखी, क ु फरी िवाहर क ु फरी अलंकार, या क ु फरी बादशाह का इस्तेमाल कर सकते है हाूँ हमारे इस वौइस् आटोमेकटक कसस्टम पर और कई कवषयों पर िानकारी मौिूद है, आप किस भी कवषय क े बारे में िानकारी लेना चाहते है उसका नाम बोले (उद्धरण क े तौर पर आप मौसम, सकरी योिना, बैंक लोन इत्याकद बोल सकते है ) अच्छा तो बताइए क्या आप कीटनाशक सम्बंकित िानकारी भी लेना चाहेंगे एक अच्छी उपि क े कलए इस्तेमाल ककये िाने वाले खाद में कनटरोिेन और फास्फोरस की मात्र अकिक होनी चाकहए, पशु खाद खेती क े कलए सबसे अच्छा है नहीं हमे उम्मीद है की आप हमे सेवा का अवसर दुबारा प्रदान करेंगे | क ृ कषक्लौड क े आटोमेकटक वौइस् इनफामेशन कसस्टम में कॉल करने क े कलए ियवाद,. हम आशा करते है की आपका कदन मंगलमय हो तो चकलए बताइए क्या आप ककसी और कवषय में िानकारी प्राप्त करना चाहते है? नहीं
  • 12. Revised Scenario Farmer calls KrishiCloud for any query KrishiCloud Information provided from various sources, disseminated to farmers through KrishiCloud Big data analysis of the data collected from farmers which helps to provide real time reports and analysis. It also allows predictive analysis for better services.
  • 13. Services catered by Krishiclo ud Seeds Fertilizer Water Managem ent Pesticide s Banking Services Crop Insurance Farming Machiner y and Equipmen t Weather Forecast Soil Analysis Info about Health and diseases of animals Talk to an Expert Market Potential of their product Environm ental Condition s/Change s Transport Facilities Governm ent Schemes Post- Harvest Activities New Crop Productio n
  • 14. Services Catered by KrishiCloud • Farmers will be able to search and browse through the content • Farmer will be able to talk to an expert to solve their queries. Talk to an Expert feature will record each conversation and automatically index it with search criteria so that same content/answer can be repeated for any users with similar queries. Agriculture Information & Advisory Services • The farmers will get to know about loans being provided by the banks, insurance for their crops and any offers by banks for farmers. Financial Services • Up to date weather forecasts on demand Weather • Farmers can connect through this system to other farmers for advising other colleagues about farming techniques, farming events, Social gatherings, job opening etc. Knowledge Sharing • The farmer will be able to buy or sell product. The farmer will also be able to get information regarding the market price of the product they want to buy or the price they can expect of their produce. Transactional • The farmer would be able to know about the policies that government brings for them through this portal Government Policies
  • 15. Benefits of KrishiCloud Provide services to farmers on their phones Information provided using SMS, IVR and USSD as channel bearers Provides all the services sought by farmers under one umbrella. Saves cost and time of everyone linked to the platform Real time data analysis using big data analytics and generate reports as required Regional language support in all major languages spoken in India. Voice gives better reach as all people can access the platform
  • 16. Founded by IITians to innovate & leverage technology to create a mark in Common man’s life . Team comprises of Telecom experts who have been pioneers and successfully created new market in GPS, m-Payment, Local Search, Mobile Marketing & other Telecom Fields. In past three years, Invested in technology and platform to deliver wide scale services. Now floated Phoneme to concentrate on R&D in areas of Machine Learning, Big Data, NLU. Already built V-Phoneme platform catering to Agriculture, Health and Education industry, thereby touching about 30k subscribers a day.
  • 17. • Founder & Chief Executive - B-Tech (IIT-Varanasi), PGCAMPR (MICA) has more than 12 years of relevant experience which has included heading business units of major companies like Spanco, Mobile2Win, ACL, Air2web etc. where he has conceptualized, implemented and taken platform solutions to market Anuj Kumar • Director- Strategy B.Tech from IIT Kanpur & an MBA from IIM has extensive experience in software industry for last 20 years. He headed various organizations as Orange, France Telecom, Trimax, Spanco etc. Sudhanshu Tewari • Executive Director, Strategy & Business Development. B.Tech from IIT Roorkee ,Nikhil is an evangelist & entrepreneur in technology and telecom domain with over 25+ year experience. He was the founder and CEO of Mobile2Win India and China and has actively shared his views in various Indian & International forum in mobile, interactive marketing, mobile entertainment as well as business issues. Nikhil Kulshreshtha

Editor's Notes

  1. Though the farmers have grown the same crop for centuries, the ever changing weather conditions, soil fertility, pests and diseases etc. affects the final outcome. Indian farmers need reliable agricultural information and alternate marketing channels Information Technologies can bring an overall qualitative improvement in their life by providing timely and quality information inputs for decision making Information and Communication Technology (ICT) permits the exchange or collection of data through interaction or transmission. ICT is an umbrella term that includes anything ranging from radio to satellite imagery to mobile phones or electronic money transfers. The latest and most promising area of ICT is Cloud Computing.
  2. Cloud computing is a tool to make IT related services available in a simplified manner hiding the complexities of those services. It can break the farmer’s limitations in technical knowledge, improve the utilization of existing resources and can also overcome the strong dependence on natural climate in the specific geographical areas. While cloud computing requires internet to access data, it can also be the biggest barrier in extending cloud services as Internet penetration in India is only 27% The solution for this would be to extend cloud computing through Voice Web.
  3. Mobile penetration in India stands at 79.78% It can be used to push the Expansion of Cloud Computing as it reaches masses and can be used to deliver services It can reach a large percentage of human population which is characterized by unaffordability, illiteracy and lack of locally relevant content. Farmers can access quality content, information and know how, related to agriculture and related activities by just dialling a number and stating their query.
  4. Most important sector in India. Contributes about sixteen percent (16%) of total GDP and ten percent (10%) of total exports. Major issues faced are agricultural productivity, remunerative prices for farmers, land policy, agrarian distress and eastern states that have lagged behind the rest of the country in farming. Lot of initiatives taken by Government for development of the sector. Digital initiatives also undertaken to reach the farmers directly in order to empower farmers with e-access to government services and farming related services.
  5. Subsidies and welfare schemes announced by the Central and State governments does not reach farmers. No information about water management due to which dependency on monsoon is very high. Absence of agricultural Marketing due to which farmers are exploited by the middlemen and are not getting the best price for the produce. Lack of proper storage facilities due to which India's post-harvest losses exceed 25% every year. Knowledge of modern agri-practices to assist farmers in order to achieve better produce is segregated due to which farmer has to approach different channels. Therefore, most farmers are not aware of the services available to them. Lack of awareness among farmers about the benefits of ICT in agriculture. 94% of farmers in India depend upon ‘fellow farmers’ as the preferred source of information
  6. Segregated information can be brought under one umbrella where all the channels can connect. Farmers will only have to call one number for any service that they would like to avail. Service Providers can reach the farmers easily by sending audio files, videos and SMS to provide information about the various benefits. No investment required by service provider in IT & Telecom infrastructures, product design, etc., which will save them significant capital expenditure, operational cost and lead time. The use of mobile technology will increase information quality, improve overall efficiency and effectiveness that allows the Ministry of Agriculture to provide a platform for upliftment of farmers and to boost the output of agriculture sector.
  7. This platform will be a plug and play mobile information delivery system which can be used for setting up tailor-made and personalized information service which brings all stake holders in a place where they can share information, do transaction, create social profile and get to know each other better. It will allow Agricultural Organization/FMCG Companies/E-Mandi/Wholesalers to market their products/services and to sell/buy from the farmers directly. It will provide farmers with access to quality content, information and know how, related to agriculture and related activities. It will also allow farmers to buy raw materials, sell their produce, network with each other and be updated with everything happening around them. It will also allow the Ministry of Agriculture to collect the information regarding the crops, soils, post-harvest, etc. more effectively and to reach the farmers directly.