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1
COZ SPEED MATTERS 
Sakar Upadhyaya Khatiwada ( @sakaruk )
Why? 
3
Marissa Mayer ( then VP of google ), 
shared results on 
web 2.0 conference 2009 
that 
delay of 0.5 sec 
dropped the traffic by 
20% 
4
In 2006, Amazon 
reported that a 
5 
100-millisecond increase 
in page speed 
resulted to a 
1% increase in its revenue.
Akamai study 2009 shows 
6 
47% of visitors expect a page to 
load in under 2 seconds, 
And 
57% of visitors will abandon a 
page that takes more than 
3 seconds to load.
Google announced in a blog post that 
its algorithm takes page speed 
into account when ranking 
websites. 
7
Why speed up? 
8
9 
Better user experience
10 
Search engine ranking
11 
Higher Conversion Rate
12 
For visitors retention
Why its slows? 
13
Web Hosting 
14
Size of Graphics 
15
16 
Number of HTTP requests
Server Loads 
17
18 
WordPress Configurations
19 
Software Performance
How to test? 
20
Pingdom 
21
Google Developers : 
PageSpeed Insights 
22
Yahoo! Yslow 
23
GTMetrix 
24
How to speed up? 
25
Preventive 
26
Reduce files 
27
28 
Secondary files in end
Object and Query 
Caching 
29
Sometimes hardcode is 
good 
30
31 
Follow the standards
Curative 
32
To Plugins 
33
Less Plugins 
34
Reliable Plugins 
35
Monitor plugins 
P3 Profiler 
36
To Theme 
37
Reliable sources 
38
Reduce Images 
WP Smush.it, EWWW Image Optimizer, 
CW Image Optimizer 
39
Reduce Files 
WP Minify, Better WordPress Minify, 
W3 Total Cache 
40
To Whole Site 
41
Right hosting 
42
Caching & Compression 
W3 Total Cache, WP Super Cache 
43
Use CDN 
MaxCDN, CloudFlare, jsDelivr 
44
Reduce Post Revisions, 
Drafts, Spams 
WP Optimize, WP-DBManager 
45
Empty Your Trash 
define ('EMPTY_TRASH_DAYS', 0); 
46
Stay Updated 
47
References 
48 
• http://codex.wordpress.org/WordPress_Optimization 
• http://www.akamai.com/html/about/press/releases/2009/press_091409.html 
• http://googlewebmastercentral.blogspot.com.au/2010/04/using-site-speed-in-web-search- 
ranking.html 
• http://www.montparnas.com/articles/more-evidence-that-speed-is-key-to-user-experience/ 
• http://www.copyblogger.com/website-speed-matters/ 
• http://www.elegantthemes.com/blog/tips-tricks/optimize-your-wordpress-website 
• http://www.sitepoint.com/speed-wordpress/ 
• http://www.wpbeginner.com/wp-tutorials/how-to-move-javascripts-to-the-bottom-or-footer- 
in-wordpress/ 
• http://premium.wpmudev.org/blog/10-best-image-optimization-plugins-to-speed-up-your- 
wordpress-site/ 
• http://www.siteground.com/tutorials/wordpress/optimize_wordpress.htm 
• http://www.wpexplorer.com/free-cdn-services-for-wordpress/ 
• http://www.wpexplorer.com/wordpress-caching/ 
• http://www.elegantthemes.com/blog/tips-tricks/eight-useful-code-snippets-for-wordpress 
• http://www.tailored4wp.com/get-a-better-performance-with-wordpress-transients-api- 
501/ 
• http://codex.wordpress.org/Options_API
THANK YOU! 
Any Queries ?? 
(@sakaruk)

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Coz speed matters (WordPress Optimization)