results and success of great online shopping festival

1. Great Online
Shopping Festival
Online bazar
www.gosf.in

2. Online shopping sites would give heavy discounts
for one day, in order to promote their sales.
 Created by Google India on 12.12.12
 Partnered more than 90 ecommerce sites
 Flipkart, Timtara mobiles
 HomeShop18, GitanjaliGifts
 Snapdeal, Indiatimes shopping,
 Makemytrip, Infibeam.
Advertised on YouTube and Google+.

3. WHAT GOSF DO?
• Engages users and directs users to the
dedicated ecommerce sites.
• Creates a common platform for customers
and also e-commerce.
• Attracting new customers to the e-portals
• Reducing the customer acquisition cost

4. IMPACT OF 12.12.12 GOSF
• Snapdeal experienced a jump of more than 60% in
the daily traffic.
• Myntra witnessed 150% jump in sales.
• HomeShop18’s traffic grew by 300% and the sales
doubled.
Consumers are little disappointed as the discounts
were marginal or nonexistent.

5. THE AVERAGE PERCENTAGE

6. GOSF 11-12-13
• Planed for 3 days and extended 1 day on demand.
• 240 E-retailers partnered
• Over 30% buyers were first time shoppers on most
sites.
• 62% viewers coming from the 18-34 years category.
• Attracted 2 million visitors

8. GREAT SUCCESS