can micromax be the leader

1. Can Micromax Become India's
Leading Smartphone
Maker?
By,
M.SUSHMA
131137

2. Introduction
• Micromax Existence
• Best players
• Micromax as a Brand
• Comparison with
Samsung

3. A Study on Micromax Strategy
 Strategy to Sustain in the competitive market.
 Market Analysis
 Targeting a leader.

4. Drawbacks
 Research and Development
 Lag in Service Centers
 Rely on others

5. Conclusion
Can it be a Market
Leader…?