3. Content
1. Introduction
2. History
3. Key of Google
4. Vision And Mission
5. Products and services
6. Industry Analysis
7. SWOT Analysis
8. Company Revenue Graph
9. Competitor Analysis
10. Marketing Mix Product
11. Marketing Mix Product
12. Google Products Evolution
13. Organizational Chart
14. Google Management
15. Why I choose this
company
16. Conclusion
4. •Google began in 1996 , as a research
project by Larry Page who was soon
joined by Sergey Brin , two Ph.D. students
at Stanford University
•Back-Rub
•Company was first incorporated as
privately held company on
•September 7, 1998
Previously named
5. Google began in January 1996 as a research project by
Larry Page and Sergey Brin when they were both PhD
students at Stanford University in Stanford, California.
Originally, Google ran under Stanford University's
website, with the domains google.stanford.edu and
z.stanford.edu.
The domain name for Google was registered on
September 15, 1997,and the company was
incorporated on September 4, 1998. Year by year
Google expanded. It introduced G-mail in 2004, Google
Maps and Earth in 2005, Youtube in 2006, Android
operating system in 2007, Crome in 2008 and lastly
6. Type Subsidiary
Industry •Internet
•Computer software
•Computer Hardware
•Smartphone OS android
Founded September 4, 1998; 18 years ago
Menlo park, California
Founders •Larry Page
•Sergey Prin
Headquarters Googleplex, Mountain View,
California, U.S.A
Area Served Worldwide
Key People Sundor pichai (CEO)
Larry page (CEO) Aplphabet inc
Sergey Brin (President Aplphabet inc)
Number of employees 57,100 (Q2 2015)
Website www.google.com
7. The Vision
To make search engines so powerful that they would understand
"everything in the world".
The Mission
To organize the world's information and make
it universally accessible and useful
9. Google Search
Hummingbird
Page Rank
Snapshots
Google Search functionality
Multiple languages
Google Author Rank
Experimental Search
Encrypted Search
Google Books
Advertising services
•Ad Mob
•Google Ad Sense
•Google Ad Planner
•Google Ad Words
•Google Certification Program
•Google Ad Words
•Google Think Insights
Communication and
publishing tools
•Google Keep
•Google Earth.
•G Suite
•Google Play Music
•Google+
•Panoramio
•Google Cloud
• Google Drive
• Sites,
•Google Calendar,
• Docs
Operating systems
• Android
• Chrome OS
• Android Wear
• Android Auto
• Android TV
• Glass OS
10. Desktop applications Mobile web applications
•Blogger Mobile
•Google Calendar
•Drive
•Gmail
•Google Keep
•Google Maps
•Maps Navigation
•Google News
•Google Offers
•Google+
•Google Product Search
•Google Photos
•Google Search
•Google Wallet
•Google Translate
•YouTube
Communication and
publishing tools
•Google Keep
•Google Earth.
•G Suite
•Google Play Music
•Google+
•Panoramio
•Google Cloud
• Google Drive
• Sites,
•Google Calendar,
• Docs
•Ad Words Editor
•Google Chrome
•Google Earth
•Google Toolbar
•Android Studio
•Google Drive
•Google Photos Backup
11. Google generates revenue through two programs: highly
targeted advertising and online search services.
This is the Pay Per Click advertising
program offered by Google.
Website publishers earn a portion of the
advertising revenue for placing Google
sponsored links on their site.
12. SWOT
Analysis
•Speed and Simplicity
•Search engine
interface to different
languages
•Localized searching
•Dependent
•Low level accuracy
•All the products are not
known
•Competition
•Loss of simple and
user friendly interface
•Ability to merge with
already existing mass
market
•Increasing usage of
google.com
INTERNAL
EXTERNAL
13. This statistic displays Google's revenue worldwide from 2002 to 2016. In 2016, Google's
revenue amounted to 89.5 billion US dollars. Google's revenue is largely made up
by advertising revenue, which amounted to 67.39 billion US dollars in 2015. As of May
2015, Google ranks first among worldwide internet companies, with a market
capitalization of 373 billion U.S. dollars.
Google's revenue worldwide from 2002 to 2016 (in billion U.S. dollars)
19. Responsible Personnel in Management:
Larry Page and Sergey Brin founded Google in September 1998. Since
then, the company has grown to more than 40,000 employees
worldwide, with a management team that represents some of the most
experienced technology professionals in the industry.
• Executive Officers
• Senior Leadership
• Board of Directors
Executive officers:
.Larry Page
CEO and Co-Founder
Eric E. Schemidt
Executive Chairman
Sergey Brin
Co-Founder
Nikesh Arora
SVP and Chief Business
Officer
Patrick Pichette
CFO and
Senior Vive President
David C. Drummond
SVP, Corporate Development
and Chief Legal Officer
20. It is a great privilege to work in a reputed
company like yours, where I can utilize my
skills and improve my knowledge, I need a
career rather than a job and I heard that
google company gives the best knowledge to
all employees in here.
This is the place where I will get that I always
wanted to do. I will get to improve my skills,
explore the technology and enter in an ocean
of new technologies.
21. In my point of view, I find this Company, as an idea, to
work for the better environment, not for me only but
for the others also, be it people working in the
Company and or the outside community.
As for the organization, running to have a profit is not
the motive of the company.
To build a sustainable future to provide upcoming
generation with positive morality while increasing their
effectiveness so that the social-revolution never ends.
I being a tech savvy person , I feel myself attracted to
this particular organization as a base, for increasing my
global knowledge and awareness while being working
hard and going up on the line and gain dynamism
through wisdom.