business startup

1. BUSINESS MODEL
FOR SUPER
MARKET
PRESENTATION BY GROUP NO. 9:
SRI TEJA NAIK 201IT227
VISSAMPALLI BALAJI 201IT267
P SAI MANOJ REDDY 201IT241
S.Y.P MADESH 201IT254
MADHAVA CHARY 201IT235

2. Introduction :
Objectives :
Developing a business model on Super Market.
Customer satisfaction and customer delight.
Net and clean environment.
Great, friendly services.
To maintains good customer relationship.
Store will be at Ieast 20,000 square feet
(including parking).

3. TARGET MARKET:
All people who live around our
store are our target market.
Although grocery store
generally focuses on family
people and women.
INDUSTRY ANALYSIS
SERVICEPROVIDED:
Home delivery services
Free gift.
Exchange goods.

4. STRENGTHS :
A new, innovative product or service.
Location of our business.
Quality of our products.
Loyal customers.
Parking facilities
THREATS:
A new competitor in our home market.
Price wars with competitors.
A competitor has a new, innovative product or
service.

5. Marketing Strategy
POSITIONING
BRANDING STRATEGY
PROMOTIONAL STRATEGY
PRICING STRATEGY
For effective positioning grocery store will provide free of
cost product sample to the customer and create need
and desire for the product.
We will realiseour customer when our products and
brands are good. We will create positive value in our
customer’s minds through free of cost sample and taste
of the product.
Grocery store mainly uses viral marketing as a
promotional strategy.
It also advertises in local newspaper, local TV
channel, home delivery, exchange, free gifts, etc.
We provide product information to the customer
and provide home delivery to the customer if our
customer buys above Rs 1000.
Grocery store use multi brand product.
We generally prefer branded because of cleanness and
good packaging.
If customers do not want to buy our brand product at
that time, we provide another brand also.
Within a year all customers will prefer our brand through
trust and product quality.
Grocery store generally focuses on price
penetration strategy because it wants to
rise customer foot fall in our store.

6. OPERATION PLAN
Staff entry in the store
Preparation of store
Customer entry
Taking care of customer
Customer exit
Store winding up
Staff exit
There are mainlyseven steps of our grocery
store operations.

7. FINANCIAL PLANS
This Grocery store has financial expenses approximate estimation of monthly expenses as
per the new financial plan, which are as below
Accountant - Rs.15500
Employees - Rs.10000*10(day shift-5,night shift-5).
Light Bill - Rs.8000
Telephone Bill - Rs.600
Maintenance - Rs.4000
Transportation - Rs.10000
Statîonery - Rs.1000
Miscellaneous - Rs.5000
Overhead Expenses
Salary
Expences
News paper advertisement - Rs.30000
Free gift&VOuCherS - Rs.10000
Free samples - Rs.8000
Local TV Advertisement - Rs.20000
Marketing Expences

8. •The Basic Capital investment of this grocery store was 20,00,000
•Cost minimizing by bulk purchase of goods & Proper material handling &
storage.
•Increase in promotional & marketing activities & through the maintaining
loyalty of the customers, Thereby increasein the sale turnover per month.
Capital Investment
Steps for Increase in Profit

9. Demand Forecasting
This allows you to estimate your store’s sales
and revenue for a specific period in the future.
Historic sales data plays a massive role in
demand forecasting
Longterm Demand Forecasting
Long-term demand forecasting takes into
account periods longer than a year and up to
four years.
This is useful for planning your inventory on a
seasonal basis, as well as your marketing,
launches, and store expansions.

10. Trend Projection Method
The trend projection method is often used in
business forecasting. It works well for stores with
lots of historical sales data
In this method, you use your past sales and revenue
data to project future sales.

11. Factors That Influence Demand Forecast
Seasonality
Competition
Product Type
Location
World Events
Forecasting Of Revenue
Revenue Forcasting Models help us to
future expansion of business in terms of
Revenue and Expenses and make better
decisions(Profits).

12. FUNDING
Business needs funds.
Super Marktet's
Can't get the loans from the
bank.
Invited investors to raise the
funds.
Repay to inverting through
annuity in every 3 months .

13. Rate of Return of a cash flow pattern is the
Interest Rate at which the present worth of
that cash flow pattern reduces to zero.
RATE OF RETURN
P=2000000
Q=600000 Q=600000
Q=600000
NPW=-P+Q(P/A,r,5)
r at which Net Present Worth = 0
Q=600000 Q=600000

14. Depreciation
Wear and Tear
Physical delay
Accidents
Maintenance neglect
Obsolescence
Changes in requirements
The monetary value of an asset
decreases over time due to use,
wear and tear or obsolescence.
Factors affecting depreciation:-

15. THANK
YOU