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P R E S E N T I N G B Y
SAI KIRAN KASIREDDY
I V T H Y E A R C S E
17NT5A0506
AGUMENTED REALITY
CONTENTS
 Introduction
 What is AR?
 HISTORY
 Evolution of AR
 How is it used?
 How does it work?
 Types of AR
 Applications
 Advantages
 Disadvantages
 Conclusion
 References
INTRODUCTION
• Augmented Reality (AR) is a growing area in virtual
reality research.
• The world environment around us provides a wealth of
information that is difficult to duplicate in a computer.
• This is evidenced by the worlds used in virtual
environments.
WHAT IS AR ?
 The process of super imposing digitally rendered
images onto our real-world surroundings, giving a sense
of an illusion or virtual reality. Recent developments
have made this technology accessible using a
Smartphone.
 It is the technology that expands our physical
world, adding layers of digital information onto it.
HISTORY OF AR
 AR in the 1960s.
In 1968 Ivan Sutherland and Bob Sproull created a first head-mounted
display, they called it The Sword of Damocles. Obviously, it was a rough
device that displayed primitive computer graphics.
HISTORY OF AR
 AR in the 1970
In 1975 Myron Krueger created Videoplace – an artificial reality
laboratory. The scientist envisioned the interaction with digital stuff by
human movements. This concept later was used for certain projectors,
video cameras, and onscreen silhouettes.
HISTORY OF AR
 AR in the 1999
In 1999 Steve Mann developed a first portable computer
called EyeTap, designed to be worn in front of the eye. It recorded the
scene to superimposed effects on it later, and show it all to a user who
could also play with it via head movements.
HISTORY OF AR
 AR in the 2000s.
In 2000 a Japanese scientist Hirokazu Kato developed and
published ARToolKit – an open-source SDK. Later it was adjusted to
work with Adobe. In 2004 Trimble Navigation presented an outdoor
helmet-mounted AR system. In 2008 Wikitude made the AR Travel
Guide for Android mobile devices.
HISTORY OF AR
 AR IN 2013
In 2013 Google beta tested the Google Glass – with internet connection
via Bluetooth
 AR IN 2015
In 2015 Microsoft presented two brand new technologies: Windows
Holographic and HoloLens (an AR goggles with lots of sensors to
display HD holograms).
HISTORY OF AR
 AR IN 2016
In 2016 Niantic launched Pokemon Go game
for mobile devices. The app blew the gaming
industry up and earned $2 million in a just
first week.
Evolution of AR
HOW IT IS USED ?
 Augmented reality is hidden content, most commonly
hidden behind marker images, that can be included in
printed and film media, as long as the marker is
displayed for a suitable length of time, in a steady
position for an application to identify and analyze it.
Depending on the content, the marker may have to
remain visible.
HOW DOES IT IS USED ?
 Using a mobile application, a mobile phone's camera
identifies and interprets a marker, often a black and
white barcode image.
 The software analyses the marker and creates a virtual
image overlay on the mobile phone's screen, tied to the
position of the camera.
 This means the app works with the camera to interpret
the angles and distance the mobile phone is away from
the marker.
TYPES OF AR
 Marker-based AR
 Markerless AR
 Projection-based AR
 Superimposition-based AR
APPLICATION OF AR
 Medical Training
 Retail
 Repair & Maintenance
 Design & Modeling
 Business Logistics
 Tourism Industry
 Classroom Education
 Field Service
 Entertainment Properties
 Public Safety
Advantages of AR
 Increase sales With using augmented reality in e-
commerce or online shopping.
 It operates simultaneously so that real world
experience can be enhanced.
 It enhances perceptions and interactions with the
real world.
 Less time consuming process is augmented reality.
 It can be applied to part of training programs so that
overall productivity is increased.
Disadvantages of AR
 It is very expensive to implemented and develop AR
technology based projects and to maintain it.
 It is very costly to develop AR enabled devices.
 Augmented reality can cause mental health issues.
 Lack of security may affect the overall augmented reality
principle.
 With the continue usage of augmented reality
applications can effect on human health and may cause
low eyesight.
 Use of augmented reality can diminish real world reality.
Conclusion
 Augmented reality is another step further into the digital
age as we will soon see our environments change
dynamically either through a Smartphone, glasses, car
windshields and even windows in the near future to
display enhanced content and media right in front of us.
 This has amazing applications that can very well allow
us to live our lives more productively, more safely, and
more informatively.
BIBLOGRAPHY
REFERENCES
 https://www.inc.com/james-paine/10-real-use-
cases-for-augmented-reality.html
 https://thinkmobiles.com/blog/what-is-augmented-
reality/
 https://assignmenthelp4me.com/discussions/what-
are-the-advantages-and-disadvantages-of-
augmented-reality.html
ANY QUERIES
Augmented Reality: A Growing Area in Virtual Reality

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Augmented Reality: A Growing Area in Virtual Reality

  • 1. P R E S E N T I N G B Y SAI KIRAN KASIREDDY I V T H Y E A R C S E 17NT5A0506 AGUMENTED REALITY
  • 2. CONTENTS  Introduction  What is AR?  HISTORY  Evolution of AR  How is it used?  How does it work?  Types of AR  Applications  Advantages  Disadvantages  Conclusion  References
  • 3. INTRODUCTION • Augmented Reality (AR) is a growing area in virtual reality research. • The world environment around us provides a wealth of information that is difficult to duplicate in a computer. • This is evidenced by the worlds used in virtual environments.
  • 4. WHAT IS AR ?  The process of super imposing digitally rendered images onto our real-world surroundings, giving a sense of an illusion or virtual reality. Recent developments have made this technology accessible using a Smartphone.  It is the technology that expands our physical world, adding layers of digital information onto it.
  • 5. HISTORY OF AR  AR in the 1960s. In 1968 Ivan Sutherland and Bob Sproull created a first head-mounted display, they called it The Sword of Damocles. Obviously, it was a rough device that displayed primitive computer graphics.
  • 6. HISTORY OF AR  AR in the 1970 In 1975 Myron Krueger created Videoplace – an artificial reality laboratory. The scientist envisioned the interaction with digital stuff by human movements. This concept later was used for certain projectors, video cameras, and onscreen silhouettes.
  • 7. HISTORY OF AR  AR in the 1999 In 1999 Steve Mann developed a first portable computer called EyeTap, designed to be worn in front of the eye. It recorded the scene to superimposed effects on it later, and show it all to a user who could also play with it via head movements.
  • 8. HISTORY OF AR  AR in the 2000s. In 2000 a Japanese scientist Hirokazu Kato developed and published ARToolKit – an open-source SDK. Later it was adjusted to work with Adobe. In 2004 Trimble Navigation presented an outdoor helmet-mounted AR system. In 2008 Wikitude made the AR Travel Guide for Android mobile devices.
  • 9. HISTORY OF AR  AR IN 2013 In 2013 Google beta tested the Google Glass – with internet connection via Bluetooth  AR IN 2015 In 2015 Microsoft presented two brand new technologies: Windows Holographic and HoloLens (an AR goggles with lots of sensors to display HD holograms).
  • 10. HISTORY OF AR  AR IN 2016 In 2016 Niantic launched Pokemon Go game for mobile devices. The app blew the gaming industry up and earned $2 million in a just first week.
  • 12. HOW IT IS USED ?  Augmented reality is hidden content, most commonly hidden behind marker images, that can be included in printed and film media, as long as the marker is displayed for a suitable length of time, in a steady position for an application to identify and analyze it. Depending on the content, the marker may have to remain visible.
  • 13. HOW DOES IT IS USED ?  Using a mobile application, a mobile phone's camera identifies and interprets a marker, often a black and white barcode image.  The software analyses the marker and creates a virtual image overlay on the mobile phone's screen, tied to the position of the camera.  This means the app works with the camera to interpret the angles and distance the mobile phone is away from the marker.
  • 14. TYPES OF AR  Marker-based AR  Markerless AR  Projection-based AR  Superimposition-based AR
  • 15. APPLICATION OF AR  Medical Training  Retail  Repair & Maintenance  Design & Modeling  Business Logistics  Tourism Industry  Classroom Education  Field Service  Entertainment Properties  Public Safety
  • 16. Advantages of AR  Increase sales With using augmented reality in e- commerce or online shopping.  It operates simultaneously so that real world experience can be enhanced.  It enhances perceptions and interactions with the real world.  Less time consuming process is augmented reality.  It can be applied to part of training programs so that overall productivity is increased.
  • 17. Disadvantages of AR  It is very expensive to implemented and develop AR technology based projects and to maintain it.  It is very costly to develop AR enabled devices.  Augmented reality can cause mental health issues.  Lack of security may affect the overall augmented reality principle.  With the continue usage of augmented reality applications can effect on human health and may cause low eyesight.  Use of augmented reality can diminish real world reality.
  • 18. Conclusion  Augmented reality is another step further into the digital age as we will soon see our environments change dynamically either through a Smartphone, glasses, car windshields and even windows in the near future to display enhanced content and media right in front of us.  This has amazing applications that can very well allow us to live our lives more productively, more safely, and more informatively.
  • 19. BIBLOGRAPHY REFERENCES  https://www.inc.com/james-paine/10-real-use- cases-for-augmented-reality.html  https://thinkmobiles.com/blog/what-is-augmented- reality/  https://assignmenthelp4me.com/discussions/what- are-the-advantages-and-disadvantages-of- augmented-reality.html