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Marketing to Diversity
1. Cultural Diversity in Marketing Sahar Consulting Prepared for Blog Talk Radio August 2009 Brief about the points to be discussed in the interview 8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
2. Points to be discussed in the interview What is Marketing What is Global Marketing and globalization What is Diversity What is Cross-Cultural border diversity Culture diversity impact on Marketing Why does Culture Diversity affect Marketing Factors affecting Global Marketing How can our marketing succeed in different cultural environments Why is marketing in international markets important How to communicate the proper marketing mix message across cultural differences to gain market shares 8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
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4. IKEA a Swedish company naming a new desk in the US
5. Honda and their “FITTA” vehicles in the Nordic countries
15. Pepsi advertising in in China8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
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17. Even big corporations didn’t escape tasting the failure of their marketing efforts in different territories as the proper homework was not done properly
18. As we live in a different changing world today due to: New markets, global initiatives, acquisitions, etc…
19. Need for training & learning about cultural diversities becomes crucial to our marketing efforts8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
20. Prepared by Sahar Andrade SaharConsulting www.saharconsulting.com 8/26/2009 White paper will be posted on our website Cultural Diversity and Marketing - www.SaharConsulting.com