Vodafone’s vision for this service combined existing SMS technology with the extraordinary growth in mobile phone ownership. Today M-PESA is a fully commercial service with over 10 million users across Kenya, Tanzania, Afghanistan and India. M-PESA was initially launched by Vodafone in Kenya in March 2007, providing a simple yet highly secure platform from which to send and receive payments. http://www.sagentia.com/consumer

1. The Approach Sagentia created a compelling service proposition to help Vodafone build a substantial presence in emerging markets . M-PESA is a money transfer service that can run on the most basic mobile phone. Sagentia prototyped, test marketed and now runs the M-PESA service for Vodafone. The End Result Launched in Kenya mid-2007, the service now has more than 5 million registered users. The service has also been recently launched in Tanzania and Afghanistan. Delivering emerging market services www.sagentia.com