Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
E-MAIL MARKETING STATISTICS 2021
1.
2. In 2021, 4.03 billion people around the
world use email
3. Email is in Top 3 Distribution Channels for
Both B2C and B2B Marketers
87% of B2B marketers use email as a distribution channel
79% of B2C marketers rely on email to spread their new articles or blog
4. Email is in Top 3 Channels for the Social
Sharing of Business Content
70% of professionals use email to share content related to their
company or industry.
5. Email has a 90.3% penetration rate among
US internet users. Comparatively, only 69%
of US adults are on Facebook.
6. Email is not just a marketing channel for
older generations.
Data tells us that, in a 2018 study by Adobe, those who were born
between 1981 and 1996 spent a whopping 6.4 hours a day on email.
41% even check their work email in bed, before or after work.
7. Segmented emails appear to perform
significantly better than just mass-emailing
an entire audience.
The click-through rate of segmented campaigns is 100.95% higher (on
average) than non-segmented ones.
8. The average email open rate ranges from
17.8% to 22.15% . Averaged out, get an
open rate of 20.56% across four major
platforms. (Campaign Monitor, HubSpot,
MailChimp & GetResponse)
9. The highest average open rate registered
in any industry is 28.72% in media and
entertainment via GetResponse. The
lowest registered average open rate is
13.9% in retail, via Campaign Monitor.
10. Cold outreach emails have a higher open
rate than opt-in marketing emails
The open rate benchmark is 27%, almost 10% higher than the lowest
average of automated email providers.
11. The average click-through rate of emails
ranges from 2.6% (Campaign Monitor) to
3.43% (GetResponse).
Media has the highest average click-through rate, with 4.62% from
MailChimp, and 4.48% from GetResponse. The lowest average CTR was
in retail with 1.6% from Campaign Monitor.
12. The average bounce rate recorded by
providers ranges from 0.58% (MailChimp)
to 0.7% (Campaign Monitor).
On average, media and entertainment saw the lowest bounce rates with
0.27%, 0.3%, and 0.4%, respectively. Agencies, real estate firms, and
business services are the industries with the highest bounce rates.
13. The average unsubscribe rate from
providers ranges from 0.1% (Campaign
Monitor) to 0.48% (HubSpot).
Media and entertainment have the lowest overall unsubscribe rate, with
0.12%, 0.3%, 0.1%, and 0.19%, respectively. Real estate and agencies
have some of the highest averages across the board.
14. In 2021, the average conversion rate of
emails is 1.22%, according to Barilliance.
That’s just over one sale in 100 emails.
15. In 2019 (Latest), the average Return on
Investment (ROI) was $42 for every dollar
spent on email marketing, according to
both DMA and Litmus.
16.
17. According to Barilliance, 8.24% of cart
recovery emails lead to conversions. That’s
a lot higher than the average email
conversion rate of just over 1%.
18. According to SaleCycle, the average sales
uplift of implementing cart abandonment
emails is 4.43%
19. Emails delivered in the early morning
appear to give the best results for each
email sent. That’s the clear conclusion
according to research by Omnisend.
In terms of open rates, the morning hours between 7 and 9 AM appear to have a noticeable
advantage. 6 PM appears to be the best time to send emails to drive sales, with the highest
average order rate.
20. Ideal Subject Line Length
Brief subject lines seem to underperform both in terms of click-through
rates and overall engagement. The vast majority of emails are sent with
subjects of 100 characters or less. But longer subject lines (110–140
characters) have higher click-through and open rates. (Research from
Marketo)
21. Under 4% of emails sent include emojis,
the average open rate is exactly 3% higher
than emails without them.
22. Personalized Subject lines perform better
but till a small limit. With under 12% of
total messages and an open rate that’s
only 0.54% better, it’s far from conclusive.
23. Importance of Specific Phrases in Email
Only a few of the words and symbols appear to push the emails above
GetResponse’s 22.15% average open rate.
