Bejon Misra, Founder and Director of Partnership for Safe Medicines India, speaks about the organization, its accomplishments in 2013-2014, and its future plans.

1. PSM India
www.safemedicinesindia.in
Bejon Misra, Founder
Director

2. PSM India
Mission
• Committed to the safety of prescription drugs
and protecting consumers against spurious,
counterfeit, falsified, substandard or otherwise
unsafe medicines
Vision
• Just One Unsafe Medicine Threatens Patient
Safety… we all must work together to educate
and to help protect patients in India and
around the globe

3. PSM International Principles for
Drug Safety
Secure and protect the supply chain
Regulate online drug sellers
Unify the fight against counterfeit drugs
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4. PSM India’s Efforts
 Successful partnerships including all levels of Indian
government across various Ministries and States
 Indian pharmaceutical industry buy-in
 Public education campaign with regular Newsletter,
dynamic website and toll-free 24/7 Helpline

5. PSM India: Results
 Indian consumers finally have the ability to educate
themselves on the dangers of fake medicines
 Indian government is more aware of risks and more
willing to crack down on counterfeit producers
 Recognised as trusted partner in the pharmaceutical
sector on patient safety and quality medicines

6. PSM India in 2014
 Collaborating with PSM China, PSM Board members
and senior Ministry Officials to exchange best practices
 Government of India invited PSM as implementing
partner in research studies
Example: Audit of drugs bound for export for
compliance with 2D barcoding regulation

7.  PSM/Board members
advising new Modi
government on health-related
issues including safe
medicines
 PSM outreach extended to
pharmacovigilance
 Expanded programs with
State drug regulatory
officials
PSM India in 2014

8. PSM India: The Future
 How to procure safe medicines (generic & branded)
from secure sources
 Educate consumers to report adverse drug reactions
 Strengthen the national pharmacovigilance system
 Create champions as whistleblowers to report
unethical practices and expose the culprits

9. Consumer Empowerment is the Key
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