Weitere ähnliche Inhalte Ähnlich wie Safa rahal (15) Kürzlich hochgeladen (20) Safa rahal2. CORAL SUITES AL HAMRA
BEIRUT, LEBANON
4 star hotel
38 rooms & 63 Suites
1 outlet, 1 meeting room & 1 ballroom
Chain of Coral Hotels & Resorts
Managed by (HMH) Hospitality Management Holdings
Regional:
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
3. CSH MARKET SEGMENT MIX
DISTRIBUTION OF BOOKINGS (YTD)
2011 2012
Other Other
18% OTA's 17%
24% OTA's
32%
BAR Brand Bar
20% Site 23%
12%
Brand
TA's Site
TA's
10% 18%
26%
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
5. MANAGING & DISTRIBUTION
All OTA’s are managed through an Online
Distribution Management Software / XML
Interfaced Inventory VS. Allotment Inventory
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
7. TRIP ADVISOR
Guest Comments:
Continuous monitoring
Intercepting customer complaints as early as
possible
Instant corrective action
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
8. TOP RATING & VISIBILITY
MAINTAINING THE “GOLDEN TRIANGLE”
Sales Volume
Availability
Conversion (bookings per visitor)
Cancellation %
Profile Content
Guest reviews
Rate Parity
Invoice Payments
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
9. ENHANCING BRAND WEBSITE
Exclusive Promotions
Rewards & Loyalty Programs
Corporate event promotions
Business Listings through Trip advisor
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
10. E-COMMERCE STRATEGY
Exposure on new potential OTA’s
Driving traffic to brand website
Customer Satisfaction & positive reviews
Exposure through Social Media
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
11. KEY ELEMENTS FOR A SUCCESSFUL
E-COMMERCE STRATEGY
Employ all OTA’s & Social Media
(Exposure, promote & Interaction)
Continuous monitoring
(Content, availability & rates)
Focus on customer reviews – retaining customers &
maintaining relationships
Prepared By: Safa Rahal - Revenue & E-Commerce Manager