Copywriting Articles by Brian Clark

1. Copywriting Secrets of the Masters:
Building Traffic With Free Resources
Brian Clark
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com

2. Building Traffic With Free Resources
Seems like everyone is coming up with outrageous stuff that acts as "link
bait" these days. Building traffic depends on attracting links, but sometimes
going too far can backfire.
A slow and steady (but much less risky) way to catch people's attention
online is to provide good value at no charge, without necessarily trying to
make it into a media circus.
When Howard Stern gave away 500 free satellite radios to commemorate his
switch to Sirius, he did (naturally) create a lot of media attention. But he
also gave away something of value (a satellite radio) that was extremely
relevant to his ultimate goal (recipients could now hear Howard's new show,
provided they subscribed to Sirius).
Online, graphic designers give away templates, programmers give away
plug-ins, and writers give away compelling words. All in exchange for traffic
and attention.
You'd think "free" would be an automatic lock. But online, nearly everything
is free.
We're drowning in free.
In the early days of the web, a free e-book or other gratis resource would
almost automatically garner you plenty of viral propagation via email
forwards.
Now days, free still works, but it must be something very good, and very
relevant. You'll also find you need to "sell" your free giveaway almost as if
you were charging money!
Remember, links are the gold of the web, but getting someone to pay
attention carries a cost to both parties as well. Make your resource worthy of
attention, but also make your case for why it's worthy.
www.ProCopyWritingTactics.com

3. Copywriting techniques can help you sell your "free" resource in a crowded
online world of free stuff.
Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
 Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
 BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
www.ProCopyWritingTactics.com

4.  The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
 Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com