Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Stakholder Mapping_Power Analysys_SU_v0.2.pptx

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 12 Anzeige
Anzeige

Weitere Verwandte Inhalte

Aktuellste (20)

Anzeige

Stakholder Mapping_Power Analysys_SU_v0.2.pptx

  1. 1. POWER ANALYSIS AND TARGET AUDIENCE MAPPING DEC 02, 2022 SADIQUE UDDIN SPECIALIST, PROJECT MANAGEMENT & COMMUNICATION
  2. 2. Power Analysis & Mapping apowerful tool to analyze power relationships and help develop a strategy for winning.
  3. 3. Audience/Community/Stakeholder Mapping Tool to assess audiences/community/stakeholder resources and networks Tool to analyze power relationships around an issue or agenda. Power Mapping
  4. 4. 1)Demographics 2)Culture 3)Public Institutions/Agencies 4)Shared Stories/History/Tradition 5)Community Groups 6)Informal Networks What defines and shapes your Audiences/Communities?
  5. 5. Other Potential Allies Other Stakeholders Core Constituencies Finding potential allies
  6. 6. Steps of Audiences/Stakeholder Mapping Planning Identify Stakeholders Analyze the Worksheet Gather Information Fill in the Stakeholder Analysis Worksheet
  7. 7. 1)International 2)Public 3)National political 4)Commercial/private 5)Nongovernmental organization (NGO)/civil society 6)Labor and users/ consumers. Who is Stakeholder/Audience A stakeholder/audience is an actor (may that be an individual or an organization) who has a vested interest in a specific project, activity or program that is being promoted.
  8. 8. Decision-makers Organized opposition Organized Allies These are your key stakeholders. They have a lot of influence and a strong interest in the outcomes. Manage these stakeholders well to build strong relationships and ensure you retain their support. Involve them in decisions and engage regularly. These stakeholders are highly influential but they don’t have a lot of interest, nor are they actively engaged in your project. Consider their objectives and keep them satisfied to ensure they remain strong advocates. Getting them off side poses a risk. These stakeholders have a strong interest in your project but very little power to influence it. Anticipate their needs and keep these stakeholders informed to ensure their continued support. Consult on their area of interest and use their input to improve your chances of success. Not Harmful These stakeholders sit on the periphery of the project. They are neither interested or have much influence. Monitor their activity from time to time to stay on top of their involvement. Their relevance may change over time. Communicate to keep them informed and encourage their interest.
  9. 9. Primary Targets = The people/groups who can actually make the decisions to change or resolve the problem. Secondary Targets = The people/groups who can influence the decision makers TARGETS
  10. 10. STAKEHOLDERS MAPPING MATRIX • High Interest •Examples: End users (mass people) of a program or product, Members of the community, Community Action groups, Media outlets • Low Interest •Examples: Support/Complementary Services • High Interest •Examples: •Trade Unions, Politicians and senior officials, Investors, Senior Management, Project Sponsors • Low Interest •Examples: Regulators (eg.EPA, FDA, Tax) •Administrators (ie. with discretion over budgets) Satisfy High Influence Manage High Influence Inform Low Influence Monitor Low Influence
  11. 11. 4 Taken into Account Can Get Attention 3 6 Power to have Major Influence on decision- making 8 Active Participant in Decision-making 10 Decisive Decision making Power or Influence 1 Not on Radar Amount of Power Die Hard Against Die Hard Support Inclined Against Active Against Active Support Inclined Towards Position or Perspective on our Agenda Power Map
  12. 12. www.farmingfuturebd.com

×