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CONCEPTS MIS EN IMAGE…
LE TRIANGE,UNE FORME RÉCURRENTE
• Vous avez souvent aimé – sans le conscientiser ? –
les logos comportant des triangles ou des angles
aigus.
CA TOMBE BIEN…
1. Naturellement à la pointe !
2. Vous aviez aimé le travail de la première lettre comme
Verviers
3. Le A de l’Aiguillon simplifié est un triangle, et présente…
une pointe.
4. La pointe de l’Aiguillon vue du Ciel est un beau triangle
presque équilatéral
5. Nous allons travailler cette base pour faire sens…
DES TRIANGLES…MARITIMES
• Le travail sur le triangle aboutit sur une représentation plus maritime :
– La grand voile à gauche et le foc à droite (port de plaisance)
– Représentation du littoral et du nautisme pour le commun des mortels
(cibles extérieures)
AVEC VOS COULEURS…
LA VERTICALITÉ,UN SYMBOLE FORT,TRÈS FORT !
UNE FORÊT DE VERTICALITÉ
LES PIEUX,LES MATS,LES PILOTIS
LES BOUCHOTS,BERCEAU DES MOULES
SURFCASTING,BRISE-LAMES,GANIVELLES
LE BOUCHOT REDESSINÉ
• Le caractère tortueux, tordu est bien sûr gardé
pour plus d’authenticité.
L’INSERTION DES BOUCHOTS DANS LE TRIANGLE
NEPASOUBLIER:L’ORNITHO…
POURQUOI PAS LA MOUETTE ?
1. Parce qu’elle est partout sur le littoral français
2. Elle est sur-représentée dans les logos,
notamment les campings
3. Elle ne fait pas assez ornitho, alors que l’Aiguillon
a un énorme potentiel en terme d’espèces rares
Nous avons choisi une espèce endémique…
LE GORGEBLEUE À MIROIR
• Petit oiseau très emblématique de la baie de
l’Aiguillon.
• 80% de l’effectif du marais poitevin est localisé en
baie de l’Aiguillon
LE PICTO FINALISÉ

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