Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Phygital, digital to store
1. 1
The Evolution of Shop Customer Experience… something is changing
Omni Channel
Store
Single Channel
Store
Only one
sales
channel
Multi Channel
Store m-mobile @comm Social
All Channels available to
the customer…
…but not themselves
integrated
Store
Cross Channel
m-mobile @comm Social
Single view of customer,
all Channels available to
the customer…
…but not themselves
integrated
Single view of customer, all
Channels available to the
customer …
…and are connected
The customers
go to the store The customers buy across more channels
The customer wants to have the same
shopping experience anywhere
Digital Go to Store
Store Go to Digital
Phygital
m-mobile
@comm
Social