Screaming frog + xpath en

Screaming Frog + Xpath
Crawl specific page elements on your own or
competitor‘s websites
@Urlaubspiraten #SEO4Pirates Nr.6
Sabine Langmann

Level 1
23.08.2018 Sabine Langmann Bit.ly/abjsd

What is this about?

We‘d like: to crawl specific
elements on our own web pages
or the ones of our competition
We use: Screaming Frog‘s
Custom Search + XPath

Level 2

Who am I?
Geek. SEO. Kuchen.

Who am I?
http://sabine-langmann.com
https://www.linkedin.com/in/sabine-langmann/
@SabTheLa
@sababeille

Slides available at:
https://www.slideshare.net/SabineLangmann

Level 3Level 3

Xpath

XPath (XML Path Language) is a
query language
for selecting nodes
from an XML document.
Wikipedia

Simple Syntax
node every page element (e.g. H2, a, p, div)
// adresses a certain node
attribute attribute of a node (e.g. class, id)
@ adresses a certain attribute
count() counts addressed nodes

Simple Syntax
23.08.2018 Sabine Langmann
//node[@attribute="attribute_name"]
bit.ly/2o3vJ5O

Simple Syntax
23.08.2018 Sabine Langmann
count(//node[@attribute="attribute_name"])
bit.ly/2o3vJ5O

Level 4

Some use cases

Urlaubspiraten
vs.
Sonnenklar TV

How many images?
How many H2, H3, etc?
How many words?
How many links to which pages?

Step #1

Step #2

What am I searching for?
Step #3

In
<div class="htmlContent">
I‘m searching for links, which is
<a>-Tags
Step #3

Suitable Xpath selector:
//div[@class ="htmlContent"]//a
3. Schritt

Step #4

Result

usw.23.08.2018 Sabine Langmann Bit.ly/abjsd

In
<div class="container">
I‘m searching for
the number of H3

count(//div[@class ="container"]//h3)

Gutscheinsammler
vs.
Sparwelt

Which star rating?
How many words in the intro?
How many active coupon codes?

//button[@data-vouchertype="is__discounts"]//span

How many active coupon codes?

count(
//div[@class="media-list vouchers-active"]
//div[@class="col-xs-12 col-sm-5"]
//span[@class="text"]
)

Kino.de
vs.
Serienjunkies

How many words in the description?

//section[@class="smb-post-body"]//p

//section//p

Level 5

Recap:
Which data do I need?
Can I crawl the respective elements?
What is the right Xpath selector?
That‘s it!

Screaming frog + xpath en

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Screaming frog + xpath en