Has your event even happened if it is not on Twitter? Events and social media have such a strong love connection they almost can't live without each other! Here is some simple advice how to use social media before, during and after your event.

1. THE LOVE CONNECTION:
SOCIAL MEDIA & EVENTS
NBU, DEC 2015

2. WHY DO WE NEED SOCIAL MEDIA AT EVENTS?

3. BEFORE:
TO SPREAD THE WORD
TO PROMOTE
TO GET SELL MORE TICKETS
TO ESTABLISH THE BRAND
DURING:
HAS THE EVENT HAPPENED IF
IT’S NOT ON TWITTER?
AFTER:
GAIN FURTHER MEDIA COVERAGE
FOLLOW UP WITH PARTICIPANTS
MEASURE RESULTS
CONTINUE WHAT YOU STARTED

4. BEFORE THE EVENT
Get the social media going (after you answer some questions):
what is the event all about - party, conference (what type of conference),
promotion/product launch?
why are we doing it?
who do we want to target?
what is the final result we are looking for?

5. Based on that:
Decide on social media channels (most likely you will need Facebook &
Twitter).
Create them or start producing content for the existing ones.
NB: Figure out a plan a.k.a have a strategy!
Think of ad budgets, where to spend them and how to target ( look at all the
options Facebook & Twitter ads give you, they really work!)

6. NB: GET YOUR # GOING
make it easy, intuitive and relevant to the event (check if someone else is using
it)
make sure it’s well communicated: visible on your website and Twitter profile
(add to profile description and/or pin a tweet that announces it)
urge partners and sponsors to use it - politely mail them or even better,
mention them in tweet so their social media people notice you
TWITTER IS YOUR BEST FRIEND

7. CAN YOU DO AN EVENT WITHOUT SOCIAL MEDIA? NO.
SO YOU ARE GOING TO NEED CONTENT
Without content you don’t have social media, so
create a content strategy - both for your own website and for other media,
think how you are going to involve the partners
create a content calendar and start blogging, doing videos or anything that
fits the event
content helps both branding and promotion

8. WHAT HAPPENS AT THE
EVENT BETTER NOT
STAY AT THE EVENT

9. DURING THE EVENT
Dedicate one person or team
Appoint a team member or a whole team of people that will only be
responsible for covering the event on social media:
posting on Twitter
updating Facebook
answering questions
collecting Q&A

10. Double check if the wifi is working - just in case have a Plan B for that.
Make sure people can charge their devices - ask for additional plugs
Create a special area for bloggers & media - make them feel comfortable and
VIP, give them a front roll so they can take pictures, make sure at least they
have wifi and plugs. NB: what they see is pretty much what the world outside
of the room will see of your event
PUT A NOTE TO SELF ABOUT

11. TWITTER IS YOUR BEST FRIEND IF YOU KNOW
HOW TO USE IT
get a wall to show the tweets
use it to promote the partners & sponsors
engage people in a conversation
it is your best Q&A tool
give people gifts

12. EVERYBODY TWEETS
VS.
FEW PEOPLE TWEET:
MEASURE THE PULSE OF
THE EVENT BASED ON THE
SOCIAL MEDIA REACTION
A.K.A WHAT’S GOING ON
ON TWITTER

13. AFTER THE EVENT
things don’t end with the end of the event
send a Thank you! mail, tweet, blog & Fb posts
measure what the event has achieved based on social media: monitor
tweets, the blogs etc
produce your own content to follow up the topics
start building a community!

14. BIGGEST EVENTS I DID IN 2015
TEDxMladostWomen 2015 - tedxmladostwomen.com
First Laravel event in Bulgaria
First Sketch event in Bulgaria with Despark

15. CONTACTS:
@SAAABINAP
LINKEDIN:SABINAP