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MANAGERIAL
DECISION MAKING
By : ZAREEN SHAIKH, SZABIST Larkana
Session-6
Class-BBA.1
DECISION MAKING
 Choices from two or more alternatives
 All organizational members make decisions
 Such as choosing the right staff, how to promote staff?
How to buy raw material? Which price to set? Which
market to offer products? And many more……
TYPES OF DECISION MAKING
PROGRAMMED DECISION:
A decision made in response to a
situation which has occurred often
enough to enable decision rules to
be developed and applied in the
future
NON PROGRAMMED DECISION :
A decision made in response to a
situation that is unique, is the poorly
defined and largely unstructured
and has important consequences for
the organization
 Decision-Making Process
◦ A comprehensive, 8-step process
◦ Step 1 - Identifying a Problem
 Problem - Discrepancy between an existing and a desired state of
affairs
◦ Must be such that it exerts pressure to act
◦ Manager is unlikely to characterize a situation as a problem unless s/he has
resources necessary to act
DECISION MAKING PROCESS
◦ Step 2 - Identifying Decision criteria
 Decision criteria - What’s relevant in making a decision
◦ Step 3 - Allocating Weights to the Criteria
 Must weight the criteria to give them appropriate priority in the decision
◦ Step 4 - Developing Alternatives
 List the viable alternatives that could resolve the problem without
evaluating them
◦ Step 5 - Analyzing Alternatives
 Each alternative is evaluated against the criteria
DECISION MAKING PROCESS
(cont..)
◦ Step 6 - Selecting an Alternative
 Choosing the best alternative from among those
considered
◦ Step 7 - Implementing the Alternative
 implementation - Conveying the decision to those
affected by it and getting their commitment to it
◦ Participation in decision-making process inclines people to support
the decision
◦ Decision may fail if it is not implemented properly
◦ Step 8 - Evaluating Decision Effectiveness
 Determine whether the problem is resolved
DECISION MAKING PROCESS
(cont..)
The Decision-Making Process
Problem
Identification
“My salespeople
need new computers”
Identification
of
Decision
Criteria
Price
Weight
Warranty
Screen type
Reliability
Screen size
Allocation of
Weights to
Criteria
Reliability 10
Screen size 8
Warranty 5
Weight 5
Price 4
Screen type 3
Development of
Alternatives
Acer
Compaq
Gateway
HP
Micromedi
a
NEC
Sony
Toshiba
Implementation
of an Alternative
Gateway
Evaluation
of Decision
Effectiveness
Analysis of
Alternatives
Acer
Compaq
Gateway
HP
Micromedia
NEC
Sony
Toshiba
Selection of an
Alternative
Acer
Compaq
Gateway
HP
Micromedia
NEC
Sony
Toshiba
Decisions in the Management
Functions
Decision in Management functions
The Manager As Decision Maker
 Rational Decision Making
◦ Decisions are consistent, value-maximizing
choices within specified constraints
◦ Managers assumed to make rational decisions
◦ Assumptions of Rationality - decision maker
would:
◦ Be objective and logical
◦ Carefully define a problem
◦ Have a clear and specific goal
◦ Select the alternative that maximizes the likelihood of achieving the
goal
◦ Make decision in the firm’s best economic interests
 Managerial decision making seldom meets all the tests
The Manager As Decision Maker
(cont.)
 Bounded Rationality
◦ Behave rationally within the parameters of a
simplified decision-making process that is limited
by an individual’s ability to process information
◦ Satisfies - Accept solutions that are “good
enough”
◦ Escalation of commitment - Increased
commitment to a previous decision despite
evidence that it may have been wrong.
 Refusal to admit that the initial decision may
have been WRONG
The Manager As Decision Maker
(cont.)
 Role of Intuition
◦ Intuitive decision making - Subconscious
process of making decisions on the basis of
experience and judgment
 Does not rely on a systematic or thorough analysis of the
problem
 Generally complements a rational analysis
 A fireman making decision
 A jet pilot making decision
 A doctor while operation
HOW DO WE MAKE DECISIONS?
The Manager As A Decision Maker
(cont..)
 Types of Problems and Decisions
◦ Well-Structured Problems - Straightforward,
familiar, and easily defined.
◦ Programmed Decisions - Used to address
structured problems
◦ Minimize the need for managers to use discretion
◦ Facilitate organizational efficiency
 Procedure - series of interrelated sequential steps used to
respond to a structured problem
 Rule - explicit statement of what to do or not to do
 Policy - guidelines or parameters for decision making
The Manager As A Decision Maker
(cont..)
 Types of Problems and Decisions (cont.)
◦ Poorly-Structured Problems - New, unusual
problems for which information is ambiguous or
incomplete
◦ Non programmed Decisions - Used to address
poorly- structured problems
 Produce a custom-made response
 More frequent among higher-level managers
◦ Few decisions in the real world are either fully
programmed or non programmed
The Manager As A Decision Maker
(cont.)
 Decision-Making Conditions
◦ Certainty - Outcome of every alternative is
known
 Idealistic rather than realistic
◦ Risk - Able to estimate the probability of
outcomes stemming from each alternative
 Expected value - the conditional return from
each possible outcome
The Manager As A Decision Maker
(cont..)
 Decision-Making Styles
◦ Two dimensions define the approach to decision
making
 Way of thinking - Differs from rational to intuitive
 Tolerance for ambiguity - Differs from a need for
consistency and order to the ability to process many
thoughts simultaneously
◦ Define four decision-making styles
 Directive - Fast, efficient, and logical
 Analytic - Careful and able to adapt or cope with new
situations
 Conceptual - Able to find creative solutions
 Behavioral - Seek acceptance of decisions
Any Question

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Managerial decision making process

  • 1. MANAGERIAL DECISION MAKING By : ZAREEN SHAIKH, SZABIST Larkana Session-6 Class-BBA.1
  • 2. DECISION MAKING  Choices from two or more alternatives  All organizational members make decisions  Such as choosing the right staff, how to promote staff? How to buy raw material? Which price to set? Which market to offer products? And many more……
  • 3. TYPES OF DECISION MAKING PROGRAMMED DECISION: A decision made in response to a situation which has occurred often enough to enable decision rules to be developed and applied in the future NON PROGRAMMED DECISION : A decision made in response to a situation that is unique, is the poorly defined and largely unstructured and has important consequences for the organization
  • 4.  Decision-Making Process ◦ A comprehensive, 8-step process ◦ Step 1 - Identifying a Problem  Problem - Discrepancy between an existing and a desired state of affairs ◦ Must be such that it exerts pressure to act ◦ Manager is unlikely to characterize a situation as a problem unless s/he has resources necessary to act DECISION MAKING PROCESS
  • 5. ◦ Step 2 - Identifying Decision criteria  Decision criteria - What’s relevant in making a decision ◦ Step 3 - Allocating Weights to the Criteria  Must weight the criteria to give them appropriate priority in the decision ◦ Step 4 - Developing Alternatives  List the viable alternatives that could resolve the problem without evaluating them ◦ Step 5 - Analyzing Alternatives  Each alternative is evaluated against the criteria DECISION MAKING PROCESS (cont..)
  • 6. ◦ Step 6 - Selecting an Alternative  Choosing the best alternative from among those considered ◦ Step 7 - Implementing the Alternative  implementation - Conveying the decision to those affected by it and getting their commitment to it ◦ Participation in decision-making process inclines people to support the decision ◦ Decision may fail if it is not implemented properly ◦ Step 8 - Evaluating Decision Effectiveness  Determine whether the problem is resolved DECISION MAKING PROCESS (cont..)
  • 7. The Decision-Making Process Problem Identification “My salespeople need new computers” Identification of Decision Criteria Price Weight Warranty Screen type Reliability Screen size Allocation of Weights to Criteria Reliability 10 Screen size 8 Warranty 5 Weight 5 Price 4 Screen type 3 Development of Alternatives Acer Compaq Gateway HP Micromedi a NEC Sony Toshiba Implementation of an Alternative Gateway Evaluation of Decision Effectiveness Analysis of Alternatives Acer Compaq Gateway HP Micromedia NEC Sony Toshiba Selection of an Alternative Acer Compaq Gateway HP Micromedia NEC Sony Toshiba
  • 8. Decisions in the Management Functions Decision in Management functions
  • 9. The Manager As Decision Maker  Rational Decision Making ◦ Decisions are consistent, value-maximizing choices within specified constraints ◦ Managers assumed to make rational decisions ◦ Assumptions of Rationality - decision maker would: ◦ Be objective and logical ◦ Carefully define a problem ◦ Have a clear and specific goal ◦ Select the alternative that maximizes the likelihood of achieving the goal ◦ Make decision in the firm’s best economic interests  Managerial decision making seldom meets all the tests
  • 10. The Manager As Decision Maker (cont.)  Bounded Rationality ◦ Behave rationally within the parameters of a simplified decision-making process that is limited by an individual’s ability to process information ◦ Satisfies - Accept solutions that are “good enough” ◦ Escalation of commitment - Increased commitment to a previous decision despite evidence that it may have been wrong.  Refusal to admit that the initial decision may have been WRONG
  • 11. The Manager As Decision Maker (cont.)  Role of Intuition ◦ Intuitive decision making - Subconscious process of making decisions on the basis of experience and judgment  Does not rely on a systematic or thorough analysis of the problem  Generally complements a rational analysis  A fireman making decision  A jet pilot making decision  A doctor while operation HOW DO WE MAKE DECISIONS?
  • 12. The Manager As A Decision Maker (cont..)  Types of Problems and Decisions ◦ Well-Structured Problems - Straightforward, familiar, and easily defined. ◦ Programmed Decisions - Used to address structured problems ◦ Minimize the need for managers to use discretion ◦ Facilitate organizational efficiency  Procedure - series of interrelated sequential steps used to respond to a structured problem  Rule - explicit statement of what to do or not to do  Policy - guidelines or parameters for decision making
  • 13. The Manager As A Decision Maker (cont..)  Types of Problems and Decisions (cont.) ◦ Poorly-Structured Problems - New, unusual problems for which information is ambiguous or incomplete ◦ Non programmed Decisions - Used to address poorly- structured problems  Produce a custom-made response  More frequent among higher-level managers ◦ Few decisions in the real world are either fully programmed or non programmed
  • 14. The Manager As A Decision Maker (cont.)  Decision-Making Conditions ◦ Certainty - Outcome of every alternative is known  Idealistic rather than realistic ◦ Risk - Able to estimate the probability of outcomes stemming from each alternative  Expected value - the conditional return from each possible outcome
  • 15. The Manager As A Decision Maker (cont..)  Decision-Making Styles ◦ Two dimensions define the approach to decision making  Way of thinking - Differs from rational to intuitive  Tolerance for ambiguity - Differs from a need for consistency and order to the ability to process many thoughts simultaneously ◦ Define four decision-making styles  Directive - Fast, efficient, and logical  Analytic - Careful and able to adapt or cope with new situations  Conceptual - Able to find creative solutions  Behavioral - Seek acceptance of decisions