2. @Uberflip #CMCa2z@HanaAbaza
ABOUT UBERFLIP
We help marketers create, manage
and optimize the content
experience – no IT required!
Power your content library,
resource center, blog and more.
18. @Uberflip #CMCa2z@HanaAbaza
“Great content is useful, inspired and pathologically
empathetic to the needs of the people you’re
trying to reach .”
Ann Handley, COO at Marketing Profs
& Author of Everybody Writes
We Need Better Content, Not More Content
47. No? Feel the wrath of
Google and sacrifice
conversion rates.
48. @Uberflip #CMCa2z@HanaAbaza
Is there value for the individual?
Is it personalized?
Can they find what they want?
Is the experience tailored?
YOU-ORIENTED
70. @Uberflip #CMCa2z@HanaAbaza
What is
your goal?
More leads
Increase
awareness
and reach
Is the
content
high value?
Yes!
Leave It No
No
Is there a
big enough
audience?
Yes! Gate It!Content